{"id":286628,"date":"2017-01-15T13:09:00","date_gmt":"2017-01-15T12:09:00","guid":{"rendered":"https:\/\/ac-franchise.be\/avez-vous-pense-au-crowdfunding-pour-financer-votre-franchise-8659"},"modified":"2017-01-15T13:09:00","modified_gmt":"2019-03-07T16:01:26","slug":"avez-vous-pense-au-crowdfunding-pour-financer-votre-franchise-8659","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/avez-vous-pense-au-crowdfunding-pour-financer-votre-franchise-8659","title":{"rendered":"Avez-vous pens\u00e9 au crowdfunding pour financer votre franchise ?"},"content":{"rendered":"
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Le crowdfunding permet \u00e0 des particuliers d\u2019aider via des plateformes les entreprises \u00e0 se financer\u00a0; ce sont des pr\u00eats \u00e0 plus ou moins long terme avec int\u00e9r\u00eats \u00e0 la clef<\/b>. All\u00e9chant, le syst\u00e8me de financement participatif s\u2019est d\u00e9velopp\u00e9 de fa\u00e7on exponentielle et comporte \u00e9videmment des risques.<\/b> Aussi faut-il savoir s\u00e9lectionner sa plateforme que ce soit en temps qu’\u2019\u00e9pargnant ou demandeur pour financer un projet. <\/p>\n

Mettons-nous c\u00f4t\u00e9 entrepreneur. Votre projet est bien avanc\u00e9, il n\u2019en est plus au stade de la simple id\u00e9e. Aucune plateforme ne vous accordera un financement sans un projet construit.<\/b> Vous avez fait un business plan, \u00a0mobilis\u00e9 vos r\u00e9seaux, rencontr\u00e9 des banques et d\u00e9cid\u00e9 de faire appel au financement participatif. Alors comment s\u2019y retrouver dans toutes les offres ? <\/span> <\/p>\n

Dans un premier temps, je dois d\u00e9terminer le type d\u2019aide que je sollicite<\/b>\u00a0: est-ce un don\u00a0? Est-ce un pr\u00eat\u00a0? Est-ce une demande plus cons\u00e9quente avec investissement ou partenariat\u00a0? Dans un second temps, je dois choisir le type de plateforme qui correspond \u00e0 mon projet\u00a0: elle sera soit g\u00e9n\u00e9raliste\u00a0? Sp\u00e9cialis\u00e9e ? Locale\u00a0? quelques pistes pour vous aider.
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Quel type d\u2019aide je recherche ?<\/h3>\n
Un don<\/b>\u00a0: une personne physique ou morale me donne une somme d\u2019argent sans rien attendre en retour\u00a0: il s\u2019agit d\u2019un don. Elle peut \u00e9galement le faire en attente d\u2019une r\u00e9compense (tel musicien \u00e0 besoin de vendre un certain nombre d\u2019albums pour pouvoir financer sa cr\u00e9ation\u00a0; en \u00e9change les contributeurs recevront l\u2019album ou une r\u00e9compense (places de concert). <\/p>\n

Un pr\u00eat<\/b>\u00a0: Nous sommes dans le cas de pr\u00eats classiques accord\u00e9s par des particuliers avec un remboursement des int\u00e9r\u00eats \u00e9tal\u00e9s dans le temps. <\/p>\n

Un Investissement et\/ou des partenaires<\/b> Une personne physique ou morale accepte d\u2019investir dans un projet \u00e0 condition d\u2019acqu\u00e9rir des parts dans l\u2019entreprise financ\u00e9e. Le contributeur devient \u00ab\u00a0un actionnaire \u00ab\u00a0 de l\u2019entreprise qu\u2019il soutient financi\u00e8rement. formule classique mais qui vous permet de trouver les partenaires que vous n’avez pas dans votre environnement familial ou professionnel.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Comment choisir sa plateforme ?<\/h3>\n
Il existe plusieurs types de plateformes\u00a0: g\u00e9n\u00e9raliste, sp\u00e9cialis\u00e9e, locale<\/b>.
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Les plateformes g\u00e9n\u00e9ralistes<\/b> sont les plus connues et comptent le plus grand nombre de projets. Le risque d\u2019\u00eatre noy\u00e9 au milieu de centaines de projets est \u00e0 mettre en parall\u00e8le avec la possibilit\u00e9 de b\u00e9n\u00e9ficier d\u2019un grand nombre de retours.
Les plateformes sp\u00e9cialis\u00e9es<\/b> sont plus s\u00e9lectives et sont cens\u00e9es mieux maitriser les domaines qu\u2019elles financent. A priori, vous serez confront\u00e9 \u00e0 un public averti et pourrez aller vers plus de d\u00e9tails dans votre projet. Vous courrez \u00e9galement le risque de vous retrouver en concurrence avec un projet similaire. <\/p>\n

Les plateformes locales<\/b>\u00a0: elles d\u00e9fendent l\u2019attachement aux racines, le rapprochement des clients potentiels et connaissent bien le march\u00e9 local. Ce peut \u00eatre une bonne piste si vous vous installez dans une ville moyenne ou en milieu rural\u00a0; elles sont moins st\u00e9r\u00e9otyp\u00e9es dans leur d\u00e9marche et peut-\u00eatre plus dans l\u2019esprit participatif. <\/p>\n

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Quelques conseils<\/h3>\n
Dans le but de minimiser le risque, certaines plateformes op\u00e8rent une s\u00e9lection rigoureuse des projets, d\u2019autres pr\u00e9f\u00e8rent donner leur chance \u00e0 un maximum de cr\u00e9ateur<\/b>s. La fiabilit\u00e9 du service client en termes d\u2019accompagnement est \u00e0 prendre en compte. <\/p>\n

Certaines plateformes fixe les taux d\u2019int\u00e9r\u00eat,\u00a0 d\u2019autres pr\u00e9f\u00e8rent laisser une plus grande latitude aux investisseurs.<\/b> Il faudra \u00e9galement int\u00e9grer le taux de commission de la plateforme de l\u2019ordre de 3 \u00e0 5% de la somme emprunt\u00e9e.<\/span> Dans tous les cas, il sera n\u00e9cessaire d\u2019examiner le march\u00e9, et de puiser un maximum de renseignements sur les r\u00e9seaux sociaux et blogs d\u2019actualit\u00e9. <\/p>\n

<\/b>L\u2019exp\u00e9rience de votre futur partenaire devra \u00e9galement concerner les domaines de la finance, de la gestion de patrimoine, du cr\u00e9dit aux entreprises et des nouvelles technologies<\/b>\u2026. \u00a0<\/span> <\/p>\n

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Le crowdfunding permet \u00e0 des particuliers d\u2019aider via des plateformes les entreprises \u00e0 se financer ; ce sont des pr\u00eats \u00e0 plus ou moins long terme avec int\u00e9r\u00eats \u00e0 la clef. All\u00e9chant, le syst\u00e8me de financement participatif s\u2019est d\u00e9velopp\u00e9 de fa\u00e7on exponentielle et comporte \u00e9videmment des risques. Aussi faut-il savoir s\u00e9lectionner sa plateforme que ce soit en temps qu’\u2019\u00e9pargnant ou demandeur pour financer un projet.<\/p>\n","protected":false},"author":42,"featured_media":286179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-286628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nAvez-vous pens\u00e9 au crowdfunding pour financer votre franchise ?<\/title>\n<meta name=\"description\" content=\"Le crowdfunding permet \u00e0 des particuliers d\u2019aider via des plateformes les entreprises \u00e0 se financer ; ce sont des pr\u00eats \u00e0 plus ou moins long terme avec int\u00e9r\u00eats \u00e0 la clef. 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