{"id":286641,"date":"2017-01-11T15:52:00","date_gmt":"2017-01-11T14:52:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-philippe-croset-directeur-franchise-mobalpa-quoi-de-neuf-pour-2017-8902"},"modified":"2017-01-11T15:52:00","modified_gmt":"2019-03-07T16:01:26","slug":"interview-philippe-croset-directeur-franchise-mobalpa-quoi-de-neuf-pour-2017-8902","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-philippe-croset-directeur-franchise-mobalpa-quoi-de-neuf-pour-2017-8902","title":{"rendered":"Interview Philippe CROSET, Directeur Franchise Mobalpa : Quoi de neuf pour 2017 ?"},"content":{"rendered":"
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Ouvertures, nouveau service, partenariat avec\u00a0Arthur Martin, collection et bien plus encore, l\u2019ann\u00e9e 2016 a \u00e9t\u00e9 riche en nouveaut\u00e9s pour la franchise Mobalpa<\/a>.<\/div>\n
L\u2019enseigne entame donc 2017 avec des ambitions \u00e0 la hauteur de ses r\u00e9alisations pass\u00e9es. Des ambitions que nous d\u00e9taille Monsieur Philippe CROSET, Directeur Mobalpa.<\/b> <\/div>\n
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<\/a> <\/p>\n
Philippe CROSET, Directeur Mobalpa <\/div>\n<\/p><\/div>\n
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ACF : Quel bilan tirez-vous de l’ann\u00e9e 2016 en France ?<\/h3>\n
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Philippe CROSET<\/b> : \u00ab 2016 a \u00e9t\u00e9 une bonne ann\u00e9e pour l\u2019enseigne Mobalpa, avec 14 nouvelles ouvertures r\u00e9alis\u00e9es.<\/b> Les nouveaux franchis\u00e9s sont \u00e9paul\u00e9s d\u00e8s le d\u00e9part par l\u2019enseigne : de la construction du business plan \u00e0 la recherche d\u2019un local, de la cr\u00e9ation des expositions \u00e0 la formation des \u00e9quipes, de l\u2019aide au recrutement \u00e0 l\u2019accompagnement en communication, tout est mis en place pour qu\u2019ils entreprennent le plus confortablement et le plus efficacement possible et le r\u00e9sultat est l\u00e0, avec des magasins qui font de tr\u00e8s bons d\u00e9marrages et un r\u00e9seau qui continue \u00e0 \u00eatre performant et attractif.<\/i> <\/div>\n
L\u2019ann\u00e9e 2016 aura \u00e9galement \u00e9t\u00e9 marqu\u00e9e par 3 \u00e9v\u00e9nements importants pour MOBALPA :<\/p>\n

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  • La mise en avant tr\u00e8s pouss\u00e9e de nos services<\/b> : en effet, Mobalpa privil\u00e9gie avant tout la satisfaction client \u00e0 long-terme et mise pour cela sur une qualit\u00e9 totale, de ses produits, de ses conceptions, de ses garanties et de ses services. Pour cela, la marque s\u2019engage aupr\u00e8s de ses clients via un contrat de services. En 2016, ces services se sont vus renforc\u00e9s par Mieux Mobalpa, un service bas\u00e9 en France, qui est \u00e0 l\u2019\u00e9coute avant, pendant et apr\u00e8s tout projet, via un num\u00e9ro unique et non surtax\u00e9, au service du consommateur. Il inclut une exclusivit\u00e9 : la Garantie Totale \u00a0pour mieux prot\u00e9ger le consommateur sur la dur\u00e9e. Cette Garantie Totale est de 7 ans sur l\u2019\u00e9lectrom\u00e9nager et le sanitaire (une dur\u00e9e unique et in\u00e9gal\u00e9e sur le march\u00e9), 10 ans sur les meubles et 25 ans sur les pi\u00e8ces et main d\u2019\u0153uvre. Tout est pris en charge, garanti tr\u00e8s longtemps, inclus, transmissible\u2026<\/i><\/li>\n<\/ul>\n
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    • La mise en place d\u2019un partenariat exclusif avec la marque Arthur Martin<\/b>. Mobalpa s\u2019est associ\u00e9e avec cette autre marque fran\u00e7aise, qui n\u2019\u00e9tait plus exploit\u00e9e dans l\u2019univers de l\u2019\u00e9lectrom\u00e9nager depuis quelques ann\u00e9es mais qui conserve toutefois une image extr\u00eamement positive et une tr\u00e8s forte notori\u00e9t\u00e9. Arthur Martin propose d\u00e9sormais une nouvelle gamme de produits \u00e9lectrom\u00e9nagers encastrables disponibles exclusivement chez Mobalpa. Elle a \u00e9t\u00e9 travaill\u00e9e conjointement par les deux \u00e9quipes pour d\u00e9velopper des produits r\u00e9pondant parfaitement aux attentes du consommateur. Ce partenariat, c\u2019est l\u2019union de deux marques ch\u00e8res au c\u0153ur des fran\u00e7ais, deux marques \u00e0 l\u2019image, \u00e0 la notori\u00e9t\u00e9 et au savoir-faire tr\u00e8s proches.<\/i><\/li>\n<\/ul>\n
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      • La sortie de notre nouvelle collection en fin d\u2019ann\u00e9e<\/b>. C\u2019est toujours un moment attendu et important, mais la Collection 2017 (sortie fin 2016) est particuli\u00e8rement aboutie et elle met en valeur le savoir-faire de notre \u00ab marque de la solution \u00bb. Nous sommes fiers de pr\u00e9senter une collection \u00e9l\u00e9gante, tendance, parfaitement finie et qui r\u00e9ponds toujours mieux aux attentes, aux envies et aux besoins des consommateurs. \u00bb<\/i><\/li>\n<\/ul>\n
        <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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        ACF : Quels sont vos objectifs de d\u00e9veloppement en France et \u00e0 l’international pour 2017 ?<\/h3>\n
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        Philippe CROSET<\/b> : \u00ab 2017, nous l\u2019esp\u00e9rons, permettra \u00e0 Mobalpa de continuer sur sa lanc\u00e9e : nous pr\u00e9voyons d\u2019\u00e9galer, voire de d\u00e9passer, le nombre d\u2019ouvertures de 2016.<\/b> Pour que notre d\u00e9veloppement soit optimal, il nous faudra aussi renouveler les franchis\u00e9s qui partiront en retraite et \u00a0conqu\u00e9rir les territoires encore non couverts. \u00bb<\/i> <\/div>\n
        <\/div>\n
        <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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        ACF : Quelles actions pr\u00e9voyez-vous dans les prochains mois ?<\/h3>\n
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        Philippe CROSET<\/b> : \u00ab Nous aurons beaucoup d\u2019actualit\u00e9s Mobalpa en 2017, mais, pour cette ann\u00e9e qui s\u2019amorce, nous souhaitons particuli\u00e8rement investir sur l\u2019humain.<\/b> C\u00f4t\u00e9 concessionnaires, pour encore mieux les accompagner, les former et les informer, pour arriver \u00e0 les aider et \u00e0 leur faciliter au maximum leur r\u00f4le de gestionnaire d\u2019entreprise. Dans cet objectif, nous allons encore plus travailler \u00a0le digital, les formations, l\u2019aide au recrutement\u2026 Et c\u00f4t\u00e9 consommateurs pour faciliter leurs parcours de recherche, d\u2019achat et de suivi, pour toujours mieux les \u00e9couter, les conseiller et les \u00e9pauler\u2026 \u00bb<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

        Ouvertures, nouveau service, partenariat, collection et bien plus encore, l\u2019ann\u00e9e 2016 a \u00e9t\u00e9 riche en nouveaut\u00e9s pour la franchise Mobalpa.
        \nL\u2019enseigne entame donc 2017 avec des ambitions \u00e0 la hauteur de ses r\u00e9alisations pass\u00e9es. Des ambitions que nous d\u00e9taille Monsieur Philippe CROSET, Directeur Mobalpa.<\/p>\n","protected":false},"author":7779,"featured_media":286640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-286641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview Philippe CROSET, Directeur Franchise Mobalpa : Quoi de neuf pour 2017 ?<\/title>\n<meta name=\"description\" content=\"Ouvertures, nouveau service, partenariat, collection et bien plus encore, l\u2019ann\u00e9e 2016 a \u00e9t\u00e9 riche en nouveaut\u00e9s pour la franchise Mobalpa. L\u2019enseigne entame donc 2017 avec des ambitions \u00e0 la hauteur de ses r\u00e9alisations pass\u00e9es. Des ambitions que nous d\u00e9taille Monsieur Philippe CROSET, Directeur Mobalpa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/interview-philippe-croset-directeur-franchise-mobalpa-quoi-de-neuf-pour-2017-8902\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview Philippe CROSET, Directeur Franchise Mobalpa : Quoi de neuf pour 2017 ?\" \/>\n<meta property=\"og:description\" content=\"Ouvertures, nouveau service, partenariat, collection et bien plus encore, l\u2019ann\u00e9e 2016 a \u00e9t\u00e9 riche en nouveaut\u00e9s pour la franchise Mobalpa. 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