La franchise Midas est une marque tr\u00e8s forte qui dispose d’une\u00a0grande notori\u00e9t\u00e9<\/b>. Midas est une excellente r\u00e9ponse aux besoins du consommateur, notamment de par son positionnement sur la r\u00e9vision garantie et la voiture connect\u00e9e.<\/p>\n La notori\u00e9t\u00e9 de Midas s’est d\u00e9velopp\u00e9e d’une part gr\u00e2ce \u00e0 la communication, mais aussi gr\u00e2ce au service rendu. Midas dispose \u00e9galement d’un savoir-faire, notamment sur le diagnostic, c’est \u00e0 dire la capacit\u00e9 de\u00a0proposer\u00a0une\u00a0suggestion d’entretien du v\u00e9hicule\u00a0adapt\u00e9e, et sur l’accueil du client. Midas c’est aussi une r\u00e9ponse \u00e0 un besoin de proximit\u00e9. Midas est proche de ses clients. Une enqu\u00eate de satisfaction a d’ailleurs montr\u00e9 que le client est attach\u00e9 \u00e0 la marque. Midas est un concept \u00e9tabli, avec un positionnement clair. Les objectifs de d\u00e9veloppement sont de <\/span>20 ouvertures par an et de 10 reprises de centres existants.<\/p>\nLa r\u00e9ussite d’un centre Midas repose essentiellement sur deux points<\/b> : <\/span><\/p>\n\nle premier est le choix de l’emplacement,<\/li>\n le second est la comp\u00e9tence du chef d’entreprise. <\/li>\n<\/ul>\nPour\u00a0assurer la p\u00e9rennit\u00e9 de son point de vente, le chef d’entreprise sera capable de f\u00e9d\u00e9rer une \u00e9quipe de m\u00e9caniciens. Il aura des talents de manager et d’animateur. Pour le reste, il y a des supports techniques et des formations. Le franchis\u00e9 Midas aura bien s\u00fbr une sensibilit\u00e9 \u00e0 l’univers automobile, et il n’aura pas peur d’aider ses collaborateurs dans l’atelier, dans les diverses t\u00e2ches du quotidien. Il ne sera pas simple investisseur, m\u00eame s’il pourra le devenir\u00a0en ouvrant\u00a0plusieurs centres.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
La franchise Midas est une marque tr\u00e8s forte qui dispose d’une grande notori\u00e9t\u00e9. Le m\u00e9tier est centr\u00e9 sur la partie r\u00e9paration et entretien au sein des ateliers. Midas est une excellente r\u00e9ponse aux besoins du consommateur, notamment de par son positionnement sur la r\u00e9vision alternative au constructeur.<\/p>\n","protected":false},"author":1,"featured_media":286646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Les centres Midas r\u00e9pondent \u00e0 une vraie demande des consommateurs<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n