{"id":286696,"date":"2017-01-04T06:43:00","date_gmt":"2017-01-04T05:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-formation-initiale-efficace-pour-le-franchise-7498"},"modified":"2017-01-04T06:43:00","modified_gmt":"2019-03-07T16:01:27","slug":"une-formation-initiale-efficace-pour-le-franchise-7498","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-formation-initiale-efficace-pour-le-franchise-7498","title":{"rendered":"Une formation initiale efficace pour le franchis\u00e9"},"content":{"rendered":"
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La formation initiale est d\u00e9terminante si vous voulez r\u00e9ussir en franchise que ce soit en France, au Maroc ou ailleurs. La premi\u00e8re \u00e9tape en effet est l’acquisition du savoir-faire de votre franchiseur<\/b>, v\u00e9rifiez qu’il a pr\u00e9vu une formation de qualit\u00e9.<\/p>\n

Vous comparerez les diff\u00e9rents programmes correspondant aux enseignes qui vous tentent. Vous rep\u00e9rerez vite que cette formation initiale est un crit\u00e8re de choix. La dur\u00e9e est un premier indicateur, nous ne pr\u00e9tendons pas que plus une formation est longue plus elle sera efficace. N\u00e9anmoins il est clair que si votre formation initiale se fait en deux jours cela para\u00eet un peu l\u00e9ger. En moyenne nous constatons que l’on arrive \u00e0 des dur\u00e9es de l’ordre de 21 jours.
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Diff\u00e9rents programmes de formation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plus le concept est \u00e9labor\u00e9, plus la formation devra \u00eatre compl\u00e8te. Le nombre d’informations \u00e0 transmettre est important si vous voulez acqu\u00e9rir toutes les subtilit\u00e9s de la recette de votre future r\u00e9ussite. Parfois le r\u00e9seau s’adapte \u00e0 votre profil. Si vous avez d\u00e9j\u00e0 une connaissance m\u00e9tier, votre formation s’en trouvera d’autant all\u00e9g\u00e9e. Si vous \u00eates compl\u00e8tement d\u00e9butant elle vous proposera des modules compl\u00e9mentaires, en particulier pour ce qui concerne la gestion de votre point de vente. D’autres ne font aucune diff\u00e9rence entre leurs candidats, partant du principe que r\u00e9viser certaines bases ne fait de mal \u00e0 personne.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Alors n’h\u00e9sitez pas : demandez le programme. Les franchiseurs doivent pouvoir vous fournir des fiches pr\u00e9sentant les modules propos\u00e9s. En g\u00e9n\u00e9ral le programme est \u00e9tabli de mani\u00e8re \u00e9quilibr\u00e9e entre des parties th\u00e9oriques et des parties pratiques. Les formations sont le plus souvent assur\u00e9es par des instructeurs internes aux r\u00e9seaux<\/b>. Les grandes enseignes ont m\u00eame cr\u00e9\u00e9 des \u00e9coles d\u00e9di\u00e9es qui ont l’agr\u00e9ment pour assurer les formations. En r\u00e9alit\u00e9 si tous les intervenants sont ext\u00e9rieurs au r\u00e9seau cela peut faire penser que le concept est assez simple, ce n’est pas le cas si cela se trouve dans les domaines de la technique de vente ou de la gestion financi\u00e8re…<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Formation pratique<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En g\u00e9n\u00e9ral la formation se termine sur le terrain, dans le magasin pilote par exemple. Le stage terrain est tr\u00e8s efficace et permet d’occuper tous les postes de l’unit\u00e9. Certains r\u00e9seaux proposent un parrainage et vous incitent \u00e0 effectuer un stage chez un autre franchis\u00e9, il sera \u00e0 m\u00eame de r\u00e9pondre \u00e0 toutes vos questions. Les franchiseurs peuvent vous demander d’int\u00e9grer une formation alors que vous n’avez pas encore sign\u00e9 votre contrat, ne soyez pas surpris, il s’agit de vous donner la possibilit\u00e9 de v\u00e9rifier votre int\u00e9r\u00eat pour leur enseigne. Vous suivez une sorte de stage d\u00e9couverte de quelques jours ou quelques semaines afin de valider votre motivation. En effet en franchise il n’y a pas de p\u00e9riode d’essai, cela permet de pallier ce manque et le risque de pillage est finalement assez limit\u00e9. <\/p>\n

Lisez aussi cet article:\u00a0<\/i>Qu’est ce qu’une unit\u00e9 PILOTE ?<\/i><\/a><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Co\u00fbt de la formation initiale<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour ce qui concerne les co\u00fbts de la formation initiale, ils sont extr\u00eamement variables d’une enseigne \u00e0 l’autre. Certains r\u00e9seaux int\u00e8grent ces co\u00fbts dans leur droit d’entr\u00e9e, d’autres les facturent bien \u00e0 part<\/b>. Aujourd’hui, si la formation est factur\u00e9e de mani\u00e8re diff\u00e9renci\u00e9e elle ne peut plus \u00eatre amortie ni en fiscalit\u00e9 ni en comptabilit\u00e9. Il est donc plus difficile d’en conna\u00eetre le co\u00fbt r\u00e9el, ce qui est clair c’est que la formation fait monter notablement le droit d’entr\u00e9e en franchise. On estime en g\u00e9n\u00e9ral qu’une formation initiale peut co\u00fbter de 600 \u00e0 1 000 euros par jour en France ou en Belgique mais souvent 50 %\u00a0 de moins au Maroc si le franchiseur est marocain.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pour en savoir plus, consultez aussi ces articles<\/i>
La formation par le franchiseur<\/a>
<\/i>Le franchiseur doit assistance aux franchis\u00e9s<\/i><\/a><\/p>\n

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