{"id":286708,"date":"2017-01-01T07:29:00","date_gmt":"2017-01-01T06:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-formule-qui-a-du-bon-9919"},"modified":"2017-01-01T07:29:00","modified_gmt":"2019-03-07T16:01:27","slug":"la-franchise-une-formule-qui-a-du-bon-9919","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-formule-qui-a-du-bon-9919","title":{"rendered":"La franchise : une formule qui a du bon !"},"content":{"rendered":"
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R\u00e9sistant mieux \u00e0\u00a0la crise et consid\u00e9r\u00e9 comme l’avenir du commerce de d\u00e9tail, la franchise est une forme de commerce organis\u00e9 qui optimise la vente de produits, de services et de technologies \u00e0 travers l’exp\u00e9rience du franchiseur\u00a0formalis\u00e9e dans un concept mis \u00e0 disposition des franchis\u00e9s.\u00a0Elle est bas\u00e9e sur la collaboration \u00e9troite et continue\u00a0entre deux entreprises juridiquement et financi\u00e8rement ind\u00e9pendantes<\/b> : le franchiseur et ses franchis\u00e9s.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les quatre \u00e9l\u00e9ments de la franchise<\/h3>\n
Unis par un contrat franchiseur et franchis\u00e9s sont reli\u00e9s par quatre \u00e9l\u00e9ments indissociables <\/b>: les signes distinctifs, une collection de produits, de services et\/ou de technologies, la transmission d’un savoir-faire et une assistance permanente.\u00a0Concr\u00e8tement :<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – Le franchiseur met \u00e0 disposition du franchis\u00e9 les signes distinctifs (la marque notamment mais pas que..)\u00a0d’un concept permettant de se rendre visible…et appr\u00e9ci\u00e9\u00a0par la client\u00e8le. Il doit aussi\u00a0lui garantir la\u00a0validit\u00e9 de ses droits sur la ou les marques, et\/ou enseignes dont l’usage est conf\u00e9r\u00e9 \u00e0 quelque titre que ce soit, au franchis\u00e9.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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2 – Le franchiseur met \u00e0 la disposition du franchis\u00e9 une gamme de produits, services et\/ou technologies qu’il a con\u00e7us, mis au point, agr\u00e9\u00e9s ou acquis. L’exclusivit\u00e9 r\u00e9serv\u00e9e au franchis\u00e9, si elle existe, est clairement pr\u00e9cis\u00e9e en termes d’objet et de port\u00e9e.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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3 – Le franchiseur transmet un savoir-faire<\/b> qu’il entretient et d\u00e9veloppe. Par une information et une formation adapt\u00e9es, il transmet efficacement ce savoir-faire au franchis\u00e9 et en contr\u00f4le l’application et le respect. Lisez aussi :\u00a0<\/i>Le savoir-faire en franchise\u00a0
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4 – Enfin, le franchiseur apporte une assistance permanente<\/b>. Sans prendre le pouvoir dans son affaire il aide le franchis\u00e9 \u00e0 bien appliquer le concept, \u00e0 respecter les promesses faites aux clients par la marque et \u00e0 maximiser la rentabilit\u00e9.
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Quatre \u00e9l\u00e9ments en \u00e9change desquels, le franchis\u00e9 acquitte un droit d’entr\u00e9e dans le r\u00e9seau et verse chaque ann\u00e9e une redevance dont le montant est inscrit dans le contrat de franchise. Lisez aussi\u00a0<\/i>Droit d’entr\u00e9e et redevance : quelles obligations pour le franchis\u00e9 ?<\/i><\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une formule avantageuse<\/h3>\n
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Pour le franchiseur, cette formule de d\u00e9veloppement est un v\u00e9ritable levier. Il d\u00e9velopper plus rapidement son enseigne ou sa marque pour un investissement initial moins important, il r\u00e9alise des \u00e9conomies d’\u00e9chelle, la taille du r\u00e9seau lui permettant d’obtenir des gains de comp\u00e9titivit\u00e9, il organise une communication et une publicit\u00e9 globale.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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De son c\u00f4t\u00e9, le franchis\u00e9 n’est pas en reste. Int\u00e9grer un r\u00e9seau de franchise lui permet sans aucun doute de cumuler les avantages d’une ind\u00e9pendance juridique et d’une libert\u00e9 d’entreprendre tout en b\u00e9n\u00e9ficiant d’un concept, de la notori\u00e9t\u00e9 d’une marque et du soutien logistique d’un r\u00e9seau.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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