{"id":286722,"date":"2016-12-29T08:11:00","date_gmt":"2016-12-29T07:11:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-avantages-et-inconvenients-de-la-master-franchise-par-alain-cohen-5483"},"modified":"2016-12-29T08:11:00","modified_gmt":"2019-03-07T16:01:27","slug":"les-avantages-et-inconvenients-de-la-master-franchise-par-alain-cohen-5483","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-avantages-et-inconvenients-de-la-master-franchise-par-alain-cohen-5483","title":{"rendered":"Les avantages et inconv\u00e9nients de la Master franchise par Alain Cohen"},"content":{"rendered":"
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Qu’est ce que c’est qu’une master franchise ? Il s’agit d’avoir l’exclusivit\u00e9 pour d\u00e9velopper un concept sur un territoire bien d\u00e9fini. Ma\u00eetre Alain Cohen, Avocat du Cabinet Juripole, cite l’exemple\u00a0d’un franchiseur \u00e9tranger qui souhaiterait d\u00e9velopper sa franchise en France et qui ferait donc appel \u00e0 un master franchis\u00e9 afin que ce dernier la d\u00e9veloppe sur la France. Vous lirez aussi notre dossier sur la <\/b>master franchise<\/b><\/a>.<\/p>\n

Ma\u00eetre Alain Cohen<\/b>\u00a0: \u00ab La master franchise, c’est tr\u00e8s particulier, c’est le droit que va accorder un franchiseur \u00e0 un ind\u00e9pendant d’\u00eatre franchiseur \u00e0 sa place en quelque sorte, dans un territoire, en g\u00e9n\u00e9ral dans un autre pays que celui dans lequel est install\u00e9 le franchiseur. Et ce master franchis\u00e9 qui va devenir franchiseur \u00e0 la place du franchiseur \u00e0 l’int\u00e9rieur d’un territoire, va recruter des franchis\u00e9s qui vont devenir ses franchis\u00e9s.<\/p>\n

Donc la master franchise en quelque sorte c’est un mariage \u00e0 trois. C’est le franchiseur, le\u00a0franchis\u00e9 et entre eux le master franchis\u00e9 qui va avoir son territoire, le d\u00e9velopper, qui va avoir son activit\u00e9 autour du concept qu’il a choisi.<\/p>\n

Il y a plusieurs cas de figure dans la master franchise.\u00a0Le franchiseur international\u00a0s’adresse \u00e0 un fran\u00e7ais en lui disant \u00ab\u00a0je n’ai pas envie de d\u00e9velopper moi-m\u00eame\u00a0la franchise en France\u00a0et je\u00a0vous choisis pour que vous la d\u00e9veloppiez, c’est-\u00e0-dire, que vous soyez, vous, le franchiseur en France de mon enseigne. Je vais donc vous communiquer mon savoir-faire, je vais vous donner\u00a0le droit d’utiliser mon enseigne et ensuite vous allez contracter, choisir des franchis\u00e9s qui vont devenir vos franchis\u00e9s.\u00a0\u00bb
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Le besoin est surtout de bien \u00e9pouser le concept<\/h3>\n
Le besoin\u00a0est surtout de\u00a0bien \u00e9pouser le concept<\/b> parce que le master franchis\u00e9 devient franchiseur vis-\u00e0-vis des franchis\u00e9s et\u00a0va assumer toute la responsabilit\u00e9 d’un franchiseur \u00e0 l’\u00e9gard de ses franchis\u00e9s. Si par exemple il n’ex\u00e9cute pas ses obligations de franchiseur\u00a0\u00e0 l’\u00e9gard de ses franchis\u00e9s, sa responsabilit\u00e9 sera engag\u00e9e, si son savoir-faire est mauvais, s’il n’assiste pas ses franchis\u00e9s, s’il n’a pas le d\u00e9veloppement attendu, etc.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Donc il est \u00e0 la fois franchiseur vis-\u00e0-vis de ses franchis\u00e9s avec une responsabilit\u00e9 de franchiseur vis-\u00e0-vis de ses franchis\u00e9s, et il a une responsabilit\u00e9 de franchis\u00e9 vis-\u00e0-vis du franchiseur \u00ab international \u00bb qui lui a conc\u00e9d\u00e9 le droit de d\u00e9velopper la franchise sur le territoire national.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est un aigle \u00e0 deux t\u00eates avec une personnalit\u00e9 quand m\u00eame tr\u00e8s particuli\u00e8re, parce qu’il faut \u00e0 la fois respecter un concept – qui est le concept initial- et puis adapter ce concept au territoire\u00a0choisi.<\/strong><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Mais bien s\u00fbr il faut l’adapter parce que tout n’est\u00a0pas identique d’un pays \u00e0 un autre, la l\u00e9gislation n’est pas identique, le march\u00e9 est diff\u00e9rent, la concurrence est diff\u00e9rente, le go\u00fbt du consommateur est quelques fois diff\u00e9rent notamment au niveau des franchises de restauration par exemple, mais m\u00eame au niveau d’une franchise de v\u00eatements.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Il faut avoir une bonne connaissance du concept <\/h3>\n
Il faut avoir une bonne connaissance du concept <\/b>et \u00e9galement une bonne connaissance de son march\u00e9. Il faut s’entourer de gens qui connaissent le m\u00e9tier, d’un avocat, d’un conseiller en franchise, d’un conseiller en organisation. Il faut quelques fois refaire beaucoup de choses, donc il faut savoir choisir ce qu’il faut refaire et choisir ce qu’il ne faut surtout pas toucher qui constitue le cur m\u00eame du concept que nous soyons \u00e0 l’importation d’un concept ou que nous soyons \u00e0 l’exportation d’un concept, il ne faut pas le d\u00e9naturer.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour faire taire cette all\u00e9gorie sur le mariage \u00e0 trois, il faut essentiellement que tout soit bien bord\u00e9 au niveau contractuel parce qu’en r\u00e9alit\u00e9, la vraie difficult\u00e9 dans\u00a0la master franchise c’est la fin du contrat car<\/strong> tout contrat a une fin or \u00e0 la fin du contrat que vont devenir les franchis\u00e9s ? Parce que ce sont les franchis\u00e9s du master franchis\u00e9, ils n’ont pas de lien direct avec le franchiseur.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le contrat de master franchise<\/h3>\n
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Il est donc essentiel dans un contrat de master franchise d’am\u00e9nager les conditions dans lesquelles en fin de contrat que cette rupture soit normale \u00ab\u00a0fin de contrat\u00a0\u00bb ou que cette rupture soit une rupture anormale \u00ab\u00a0r\u00e9siliation\u00a0\u00bb soit par le master franchis\u00e9 soit par le franchiseur en cours de contrat pour faute par exemple, que puissent \u00eatre am\u00e9nag\u00e9es les conditions dans lesquelles les franchis\u00e9s vont pouvoir en quelque sorte remonter leur lien contractuel vers le franchiseur.<\/p>\n

Il faut que le franchis\u00e9 lorsqu’il a \u00e0 faire \u00e0 un master franchis\u00e9 se pr\u00e9occupe de savoir ce qu’il adviendrait si le lien contractuel entre le master franchis\u00e9 et le franchiseur venait \u00e0 dispara\u00eetre, c’est essentiel !<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est une question qu’il faut qu’il pose et il faut qu’il se fasse assister d’un avocat pour aller voir et exiger de voir le contrat de master franchise – qui souvent en plus est r\u00e9dig\u00e9 en langue anglaise quand il s’agit d’un contrat international – d’aller voir quelles sont les conditions dans lesquelles, en cas de disparition du lien contractuel master franchis\u00e9- franchiseur, le lien contractuel va se cr\u00e9er en quelque sorte pas subsister mais se cr\u00e9er entre franchiseur et franchis\u00e9. \u00bb <\/p>\n

Visionnez cette interview de Ma\u00eetre Alain Cohen (Cabinet Juripole) en vid\u00e9o : \u00ab\u00a0Les avantages et les inconv\u00e9nients de la Master Franchise\u00a0\u00bb R\u00e9alis\u00e9e par AC Franchise en mars 2011.<\/a><\/i><\/p>\n

Consultez notre cat\u00e9gorie \u00ab\u00a0<\/i>Franchiseur : Comment implanter sa franchise \u00e0 l’\u00e9tranger<\/i><\/a>\u00ab\u00a0. De l’information compl\u00e9mentaire pour vous aider dans le d\u00e9veloppement de votre franchise.<\/i>
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Qu’est ce que c’est qu’une master franchise ? Il s’agit d’avoir l’exclusivit\u00e9 pour d\u00e9velopper un concept sur un territoire bien d\u00e9fini. Ma\u00eetre Alain Cohen, Avocat du Cabinet Juripole, cite l’exemple\u00a0d’un franchiseur \u00e9tranger qui souhaiterait d\u00e9velopper sa franchise en France et qui ferait donc appel \u00e0 un master franchis\u00e9 afin que ce dernier la d\u00e9veloppe sur […]<\/p>\n","protected":false},"author":54,"featured_media":286721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-286722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLes avantages et inconv\u00e9nients de la Master franchise par Alain Cohen<\/title>\n<meta name=\"description\" content=\"Qu'est ce que c'est qu'une master franchise ? 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