{"id":286724,"date":"2016-12-29T07:19:00","date_gmt":"2016-12-29T06:19:00","guid":{"rendered":"https:\/\/ac-franchise.be\/exporter-un-concept-de-franchise-a-letranger-oui-mais-4301"},"modified":"2016-12-29T07:19:00","modified_gmt":"2019-03-07T16:01:27","slug":"exporter-un-concept-de-franchise-a-letranger-oui-mais-4301","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/exporter-un-concept-de-franchise-a-letranger-oui-mais-4301","title":{"rendered":"Exporter un concept de franchise \u00e0 l’\u00e9tranger, oui mais…"},"content":{"rendered":"
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Quand on est franchiseur et qu’on a une franchise qui marche bien, la tentation de l’exporter est grande. Si ce choix implique un investissement financier certain, il suppose surtout une r\u00e9flexion \u00e9labor\u00e9e et une v\u00e9ritable phase d’analyse.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Voici quelques petites questions qui devraient aider les franchiseurs dans ce travail pr\u00e9alable…<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – Avez-vous d\u00e9j\u00e0 bien fait vos preuves<\/b> sur le territoire national ? Vraiment bien ? Vous gagnez de l’argent ? Vos franchis\u00e9s sont rentables et contents ?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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2 – Poss\u00e9dez-vous une assise financi\u00e8re suffisante<\/b> ? (Travailler en dehors du territoire national entra\u00eene de nouveaux co\u00fbts : il faut compter environ 100 000 \u00e0 250 000 euros pour la phase pr\u00e9paratoire d’une filiale, moins pour les recherches de master mais rien n’est gratuit.) Vous \u00eates bien structur\u00e9s en national ? Vous aurez du temps pour l’international ? Vous avez mis en place une structure sp\u00e9cialis\u00e9e pour l’international<\/b> ?
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3 – Avez-vous une connaissance approfondie du pay<\/b>s dans lequel vous souhaitez vous implanter ? OU au moins une m\u00e9thode pour l’analyser ?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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3 – Quel mode d’implantation<\/b> vous int\u00e9resse ? (Franchise directe*, master-franchise**, joint venture*** ?)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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4 – Disposez-vous de toutes les informations sur ces types de\u00a0 contrat ? (Dur\u00e9e, conditions d’installation, redevances…)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Trois types d’exportation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Dans le cas d’une franchise directe, le franchiseur conclut directement les accords avec les franchis\u00e9s du pays.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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**<\/em> Dans le cas d’une master-franchise<\/strong>, le franchiseur donne l’exclusivit\u00e9 \u00e0 un partenaire pour d\u00e9velopper la franchise dans un ou plusieurs pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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*** <\/em>Dans le cas d’une joint-venture,<\/strong> le franchiseur s’associe avec un partenaire \u00e9tranger, le master franchis\u00e9, dans le cadre d’une soci\u00e9t\u00e9 bas\u00e9e dans le pays \u00e9tranger. La soci\u00e9t\u00e9 constitu\u00e9e en joint venture pourra par la suite conclure un contrat de d\u00e9veloppement ou de master franchis\u00e9 avec le franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande aussi ces articles :<\/i>
La master franchise, une solution pour l’international <\/i><\/a>
La master franchise : Avantages et contraintes<\/i><\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quand on est franchiseur et qu’on a une franchise qui marche bien, la tentation de l’exporter est grande. Si ce choix implique un investissement financier certain, il suppose surtout une r\u00e9flexion \u00e9labor\u00e9e et une v\u00e9ritable phase d’analyse.<\/p>\n","protected":false},"author":1,"featured_media":286725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-286724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nExporter un concept de franchise \u00e0 l'\u00e9tranger, oui mais...<\/title>\n<meta name=\"description\" content=\"Quand on est franchiseur et qu'on a une franchise qui marche bien, la tentation de l'exporter est grande. 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