{"id":286728,"date":"2016-12-28T07:28:00","date_gmt":"2016-12-28T06:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/orchestra-la-franchise-de-tous-les-succes-9378"},"modified":"2016-12-28T07:28:00","modified_gmt":"2019-03-07T16:01:27","slug":"orchestra-la-franchise-de-tous-les-succes-9378","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/orchestra-la-franchise-de-tous-les-succes-9378","title":{"rendered":"Orchestra : la franchise de tous les succ\u00e8s !"},"content":{"rendered":"
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Conqu\u00eate de nouveaux march\u00e9s en France comme \u00e0 l\u2019international, rachat de marques embl\u00e9matiques dans leur secteur d\u2019activit\u00e9 et lev\u00e9e de fonds pour renforcer ses activit\u00e9s, la franchise Orchestra m\u00e8ne des batailles sur tous les fronts et les remporte haut la main ! <\/b>Retour sur la success story d\u2019un couple qui a vu les choses en grand.<\/div>\n
VU DANS Entreprendre, par Louise Roumieu<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Megastore Orchestra \u00e0 Bruxelles <\/div>\n<\/p><\/div>\n
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La franchise Orchestra, sp\u00e9cialis\u00e9e dans les v\u00eatements et chaussures pour les enfants de 0 \u00e0 14 ans, les articles de pu\u00e9ricultures et ceux destin\u00e9s aux futures mamans<\/b> a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 559,5 M\u20ac en 2015, emploie 2.700 salari\u00e9s et compte 700 points de vente dans 40 pays. Des chiffres que l\u2019enseigne compte bien d\u00e9velopper \u00e0 travers une strat\u00e9gie efficace qui ne laisse aucun d\u00e9tail au hasard.\u00a0<\/div>\n
Que du chemin parcouru pour Chantal et Pierre Mestre<\/b> qui se sont rencontr\u00e9s alors qu\u2019ils \u00e9taient tous les deux salari\u00e9s du groupe Zannier, leader europ\u00e9en du v\u00eatement pour enfant (Absorba, Kickers, Floriane, Z…).<\/div>\n
Forts de leur connaissance approfondie du march\u00e9 et de leur esprit entrepreneurial, ils ont lanc\u00e9 Orchestra en 1995. Apr\u00e8s des d\u00e9buts modestes en succursales, le succ\u00e8s a \u00e9t\u00e9 au rendez-vous, \u00e0 partir de 1999, gr\u00e2ce \u00e0 un d\u00e9veloppement en franchise. Le r\u00e9seau s\u2019est ainsi rapidement agrandi entre 2006 et 2009, notamment \u00e0 travers le concept \u00abgrands Orchestra\u00bb et les premi\u00e8res implantations \u00e0 l\u2019international<\/b> : Europe, Turquie, mais \u00e9galement Chine avec un premier flagship de 250 m\u00b2 \u00e0 Beijing et un second de 550 m\u00b2 \u00e0 Shanghai en 2012.<\/div>\n
La m\u00eame ann\u00e9e a marqu\u00e9 la diversification de l\u2019offre Orchestra avec le rachat de Babycare et Baby 2000<\/b>. Le groupe, devenu Orchestra-Pr\u00e9maman, s\u2019est ainsi lanc\u00e9 dans la pu\u00e9riculture et les articles maternit\u00e9. Voyant toujours plus grand, l\u2019enseigne s\u2019est dot\u00e9e de 80 impressionnants megastores sur des surfaces allant jusqu\u2019\u00e0 5.000 m\u00b2. Orchestra a parall\u00e8lement poursuivi son implantation sur des surfaces de 100 \u00e0 200 m\u00b2 en centre-ville et dans les centres commerciaux ainsi que sur des surfaces de 450 \u00e0 550 m\u00b2 en p\u00e9riph\u00e9rie.<\/div>\n
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Qualit\u00e9 et cr\u00e9ations originales<\/h3>\n
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Les cr\u00e9ations originales ont toujours \u00e9t\u00e9 au c\u0153ur du concept Orchestra. Chantal Mestre<\/b> explique : \u00abSi je devais ne retenir qu’un seul mot pour d\u00e9finir le style Orchestra, ce serait sans h\u00e9siter la couleur. C’est elle qui donne la force et l’identit\u00e9 de nos collections qui sont ind\u00e9niablement proches de notre vision de l’enfance. Et comme nous sommes des gens du sud, nous en avons une image lumineuse, positive, gaie et forc\u00e9ment tr\u00e8s color\u00e9e.\u00bb<\/i> <\/div>\n
Pour parvenir \u00e0 satisfaire ses clients et \u00e0 renouveler sans cesse son offre, l\u2019enseigne s\u2019est dot\u00e9e d\u2019une \u00e9quipe de 30 stylistes qui con\u00e7oivent 7.000 nouveaux mod\u00e8les par an autour de 340 th\u00e8mes ainsi que 800 mod\u00e8les de chaussures et une tr\u00e8s large gamme d’accessoires<\/b>. Orchestra est ainsi en mesure de proposer quelques 100 nouveaut\u00e9s par semaine.<\/div>\n
Pour garantir une qualit\u00e9 irr\u00e9prochable de tous ses produits, l\u2019enseigne en confie la r\u00e9alisation \u00e0 ses 20 mod\u00e9listes. \u00a0Le cahier des charges est ensuite confi\u00e9 \u00e0 des fabricants partenaires rigoureusement s\u00e9lectionn\u00e9s par les 6 bureaux d’achat \u00e0 travers le monde <\/b>(Hong Kong, Shanghai, Bangalore, Dhaka, Maurice et Dehli). \u00abNos directeurs qualit\u00e9 visitent r\u00e9guli\u00e8rement les usines et suivent en temps r\u00e9el la production, afin d’am\u00e9liorer en permanence le r\u00e9seau d’approvisionnement. Nous avons \u00e9galement mis en place des process internes rigoureux qui structurent la qualit\u00e9 du travail de nos \u00e9quipes. Nos cahiers des charges sont tr\u00e8s stricts, pour prendre en compte les derni\u00e8res normes europ\u00e9ennes, et nos mod\u00e9listes contr\u00f4lent de mani\u00e8re continue l’arriv\u00e9e des produits dans notre entrep\u00f4t de Montpellier, avant qu’ils ne soient distribu\u00e9s en France et dans le monde\u00bb<\/i>, assure Chantal Mestre.\u00a0<\/div>\n
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Le club Orchestra : un concept gagnant\/gagnant<\/h3>\n
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Test\u00e9 dans un magasin N\u00eemois puis dans 15 autres \u00e0 partir de 2010, le Club Orchestra a \u00e9t\u00e9 un franc succ\u00e8s. Il a n\u2019a donc pas tard\u00e9 \u00e0 \u00eatre d\u00e9ploy\u00e9 en Espagne, puis en France, en Belgique et en Suisse. <\/div>\n
Le concept est tr\u00e8s simple : une cotisation d\u2019annuelle de 30 \u20ac donne droit \u00e0 une r\u00e9duction de 50% sur toutes les collections toute l\u2019ann\u00e9e<\/b>. Le Club Orchestra compte actuellement plus de 3,5 millions de membres \u00e0 travers 15 pays !<\/div>\n
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Conqu\u00eate de nouveaux march\u00e9s en France comme \u00e0 l\u2019international, rachat de marques embl\u00e9matiques dans leur secteur d\u2019activit\u00e9 et lev\u00e9e de fonds pour renforcer ses activit\u00e9s, la franchise Orchestra m\u00e8ne des batailles sur tous les fronts et les remporte haut la main ! Retour sur la success story d\u2019un couple qui a vu les choses en grand.<\/p>\n","protected":false},"author":7828,"featured_media":286726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nOrchestra : la franchise de tous les succ\u00e8s !<\/title>\n<meta name=\"description\" content=\"Conqu\u00eate de nouveaux march\u00e9s en France comme \u00e0 l\u2019international, rachat de marques embl\u00e9matiques dans leur secteur d\u2019activit\u00e9 et lev\u00e9e de fonds pour renforcer ses activit\u00e9s, la franchise Orchestra m\u00e8ne des batailles sur tous les fronts et les remporte haut la main ! Retour sur la success story d\u2019un couple qui a vu les choses en grand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/orchestra-la-franchise-de-tous-les-succes-9378\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orchestra : la franchise de tous les succ\u00e8s !\" \/>\n<meta property=\"og:description\" content=\"Conqu\u00eate de nouveaux march\u00e9s en France comme \u00e0 l\u2019international, rachat de marques embl\u00e9matiques dans leur secteur d\u2019activit\u00e9 et lev\u00e9e de fonds pour renforcer ses activit\u00e9s, la franchise Orchestra m\u00e8ne des batailles sur tous les fronts et les remporte haut la main ! 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