{"id":286732,"date":"2016-12-26T07:10:00","date_gmt":"2016-12-26T06:10:00","guid":{"rendered":"https:\/\/ac-franchise.be\/se-sentir-bien-pour-mieux-acheter-tout-lenjeu-du-marketing-sensoriel-9240"},"modified":"2016-12-26T07:10:00","modified_gmt":"2019-03-07T16:01:27","slug":"se-sentir-bien-pour-mieux-acheter-tout-lenjeu-du-marketing-sensoriel-9240","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/se-sentir-bien-pour-mieux-acheter-tout-lenjeu-du-marketing-sensoriel-9240","title":{"rendered":"Se sentir bien pour mieux acheter : tout l’enjeu du marketing sensoriel"},"content":{"rendered":"
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Les clients ont modifi\u00e9 leur mani\u00e8re de consommer. Aux enseignes donc de s’adapter et d’\u00eatre innovantes pour r\u00e9pondre \u00e0 des demandes de plus en plus complexes et une volont\u00e9 de renouer avec l’achat plaisir !
Une piste : le design et l’ambiance\u00a0du point de vente. L’enjeu :\u00a0faire en sorte que le consommateur se sente bien dans un endroit pour mieux acheter.\u00a0<\/p>\n

C’est ce qu’on nomme plus commun\u00e9ment aujourd’hui le\u00a0marketing sensoriel<\/a>.\u00a0Ce nouvel outil au service des enseignes consiste \u00e0 solliciter tous les sens du visiteur et \u00e0 le plonger plus compl\u00e8tement dans un univers particulier.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le client doit \u00eatre captiv\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La diff\u00e9renciation doit \u00eatre\u00a0radicale et permettre de mieux percevoir<\/strong>\u00a0une marque, une enseigne et son produit <\/strong>par rapport \u00e0 ceux de la concurrence.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Certains – ils sont m\u00eame de plus en plus nombreux – l’ont compris et jouent la carte de la d\u00e9co et de l’ambiance au maximum : mobilier original, parfum d’ambiance, musique zen, \u00e9clairage chaleureux… Tout est permis pour plonger le consommateur dans un univers propice \u00e0 la d\u00e9contration… et \u00e0 l’achat !<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D\u00e9coration et organisation de l’espace pour la vue et le toucher ;\u00a0parfum pour l’odorat ;\u00a0 musique pour l’ou\u00efe mais aussi d\u00e9gustation pour le go\u00fbt. Plus rien ne doit \u00eatre laiss\u00e9 au hasard pour qu’en entrant dans un magasin le client se sente \u00e0 la fois s\u00e9curis\u00e9, accueilli… et \u00e9tonn\u00e9 !<\/p>\n

Consultez notre rubrique \u00ab\u00a0actualit\u00e9 marketing<\/a>\u00a0\u00bb pour d’autres articles<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les clients ont modifi\u00e9 leur mani\u00e8re de consommer. Aux enseignes donc de s’adapter et d’\u00eatre innovantes pour r\u00e9pondre \u00e0 des demandes de plus en plus complexes et une volont\u00e9 de renouer avec l’achat plaisir ! Une piste : le design et l’ambiance\u00a0du point de vente. L’enjeu :\u00a0faire en sorte que le consommateur se sente bien […]<\/p>\n","protected":false},"author":52,"featured_media":286733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-286732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nSe sentir bien pour mieux acheter : tout l'enjeu du marketing sensoriel<\/title>\n<meta name=\"description\" content=\"Les clients ont modifi\u00e9 leur mani\u00e8re de consommer. 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