{"id":286808,"date":"2016-12-15T10:11:00","date_gmt":"2016-12-15T09:11:00","guid":{"rendered":"https:\/\/ac-franchise.be\/arthur-martin-exclusivement-chez-mobalpa-5214"},"modified":"2016-12-15T10:11:00","modified_gmt":"2019-03-07T16:01:28","slug":"arthur-martin-exclusivement-chez-mobalpa-5214","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/arthur-martin-exclusivement-chez-mobalpa-5214","title":{"rendered":"Arthur Martin exclusivement chez Mobalpa"},"content":{"rendered":"
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Electrolux a d\u00e9cid\u00e9 de r\u00e9activer sa marque Arthur Martin \u00e0 travers un partenariat exclusif avec Mobalpa.<\/b> Partenariat aux multiples avantages pour les deux parties.\u00a0<\/div>\n
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Philippe Croset, Directeur Mobalpa, Philippe Nohen, Directeur R\u00e9seau Cuisiniste Electrolux France, Pierre Duhamel, Vice-Pr\u00e9sident R\u00e9seau Cuisiniste Electrolux Europe – Moyen-Orient \u2013 Afrique et Jean-Luc Jehl, Directeur N\u00e9goce du Groupe Fournier <\/div>\n<\/p><\/div>\n
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La rencontre de deux valeurs s\u00fbres de la cuisine<\/h3>\n
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La franchise Mobalpa<\/a>, sp\u00e9cialis\u00e9e dans la cuisine et \u00a0l’\u00e9quipement de la maison depuis pr\u00e8s de 70 ans,<\/b> propose d\u00e9sormais une gamme exclusive de produits encastrables d\u00e9velopp\u00e9s par la marque Arthur Martin. Une marque embl\u00e9matique qui a \u00e9quip\u00e9 les cuisines des fran\u00e7ais sur des g\u00e9n\u00e9rations.\u00a0 <\/div>\n
Arthur Martin \u00e9tait d\u00e9j\u00e0 leader de son march\u00e9 quand elle a \u00e9t\u00e9 rachet\u00e9e par le groupe su\u00e9dois Electrolux. Elle a \u00e9t\u00e9 progressivement remplac\u00e9e par la marque Electrolux sur l\u2019ensemble des produits \u00e9lectrom\u00e9nagers. Le groupe a n\u00e9anmoins fini par revoir cette strat\u00e9gie et redonner vie \u00e0 Arthur Martin. Philippe Nohen, Directeur R\u00e9seau Cuisiniste Electrolux France<\/b>, explique \u00e0 cet effet qu\u2019il \u00a0\u00ab s\u2019agit d\u2019une marque forte, connue de tous, ancr\u00e9e dans la m\u00e9moire collective et fran\u00e7aise qui existe depuis pr\u00e8s de 150 ans.\u00bb\u00a0<\/i> <\/div>\n
Pourquoi avoir choisi Mobalpa pour ce grand retour de la marque ? \u00ab C\u2019est tout naturellement que nous avons pens\u00e9 \u00e0 Mobalpa, r\u00e9pond Pierre Duhamel, Vice-Pr\u00e9sident R\u00e9seau Cuisinistes Electrolux Europe. Ce partenariat s\u2019est pr\u00e9sent\u00e9 comme une \u00e9vidence. L\u2019image positive et la forte notori\u00e9t\u00e9 de nos deux marques, Mobalpa et Arthur Martin, permet une synergie unique sur le march\u00e9 ! \u00bb<\/i> <\/div>\n
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La gamme Arthur Martin pour Mobalpa<\/h3>\n
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La gamme \u00e9labor\u00e9e par Arthur Martin pour Mobalpa a \u00e9t\u00e9 con\u00e7ue dans un souci d\u2019efficacit\u00e9. Elle se compose de : <\/div>\n
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  • Une plaque induction avec programmes de cuisson assist\u00e9s et Ecran TFT. Une communication entre la plaque et la hotte permet \u00e0 cette derni\u00e8re de s\u2019enclencher automatiquement.<\/li>\n<\/ul>\n
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    • Un four avec adjonction de vapeur\u00a0<\/li>\n<\/ul>\n
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      • Des fours avec sonde de cuisson\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

        Electrolux a d\u00e9cid\u00e9 de r\u00e9activer sa marque Arthur Martin \u00e0 travers un partenariat exclusif avec Mobalpa. Partenariat aux multiples avantages pour les deux parties.<\/p>\n","protected":false},"author":7828,"featured_media":286806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nArthur Martin exclusivement chez Mobalpa<\/title>\n<meta name=\"description\" content=\"Electrolux a d\u00e9cid\u00e9 de r\u00e9activer sa marque Arthur Martin \u00e0 travers un partenariat exclusif avec Mobalpa. 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