{"id":286812,"date":"2016-12-14T07:26:00","date_gmt":"2016-12-14T06:26:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-malik-nandjee-franchise-steak-n-shake-a-rueil-malmaison-novembre-2016-3021"},"modified":"2016-12-14T07:26:00","modified_gmt":"2019-03-07T16:01:28","slug":"interview-malik-nandjee-franchise-steak-n-shake-a-rueil-malmaison-novembre-2016-3021","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-malik-nandjee-franchise-steak-n-shake-a-rueil-malmaison-novembre-2016-3021","title":{"rendered":"Interview Malik Nandjee, franchis\u00e9 Steak ‘n Shake \u00e0 Rueil-Malmaison (novembre 2016)"},"content":{"rendered":"
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Malik Nandjee a rejoint le r\u00e9seau Steak ‘n Shake il y a quelques mois. Il parvient d\u00e9j\u00e0 \u00e0 d\u00e9passer les objectifs de son business plan !<\/div>\n
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Un positionnement tourn\u00e9 vers le futur<\/h3>\n
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La franchise Steak ‘n Shake<\/a> propose \u00e0 ses clients du Hamburger Premium, avec des ingr\u00e9dients de qualit\u00e9 et des frites fra\u00eeches \u00abmaison \u00bb, ainsi que des Milkshakes traditionnels. Un positionnement qui s\u00e9duit des porteurs de projets issus de divers univers. Malik Nandjee<\/b> en fait partie. <\/div>\n
Il nous expose son parcours : \u00ab J\u2019ai 33 ans et je suis franchis\u00e9 depuis le 8 juiin dernier. Je suis issu d\u2019une formation ing\u00e9nieur \u00e0 la fin de laquelle j\u2019ai commenc\u00e9 ma carri\u00e8re chez KPMG en auditeur conseil ce qui m\u2019a donn\u00e9 une vision tr\u00e8s financi\u00e8re de l\u2019entreprise.<\/i> <\/div>\n
J\u2019ai ensuite investi dans Colombus Caf\u00e9, en franchise aussi, en 2011. Et en 2016 dans Steak ‘n Shake \u00a0\u00e0 Rueil-Malmaison.<\/i>\u00bb\u00a0<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Pourquoi avoir choisi Steak ‘n Shake ?<\/h3>\n
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\u00a0Malik Nandjee<\/b> : \u00ab On a choisi la franchise car ils ont un positionnement qui, d\u2019apr\u00e8s nous, est d\u2019avenir, \u00e0 savoir un burger premium avec un prix tr\u00e8s abordable ce qui va permettre de faire du flux avec de bons produits.<\/i><\/p><\/div>\n
On a eu un tr\u00e8s bon accompagnement de la part de Steak ‘n Shake \u00a0autant avant la signature du contrat de franchise qu\u2019apr\u00e8s, pendant les travaux et surtout \u00e0 l\u2019ouverture. Pendant la p\u00e9riode la plus critique, l\u2019ouverture du point de vente en franchise, une \u00e9quipe de chez Steak ‘n Shake, une dizaine de personnes \u00e0 peu pr\u00e8s, est venue nous aider sur 2 semaines.\u00bb\u00a0<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quelques indications sur votre investissement ?<\/h3>\n
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Malik Nandjee<\/b> : \u00ab Nous avons un local de 400 m\u00b2 qui est en plein centre ville de Rueil-Malmaison, nous avons 180 places assises avec une belle terrasse. L\u2019investissement total est de l\u2019ordre de 1.1 million et nous faisons un peu plus de 600 tickets par jour depuis l\u2019ouverture il y a 2 semaines \u00a0ce qui correspond \u00e0 3 fois notre business plan et ce qui nous rend tr\u00e8s heureux. \u00bb<\/i> <\/div>\n
Monsieur Nandjee a \u00e9galement identifi\u00e9 les forces de Steak ‘n Shake sur le march\u00e9 du burger, \u00ab un burger de qualit\u00e9 \u00e0 des prix abordables le tout dans un design tr\u00e8s \u00e9pur\u00e9 et qui fait plus restaurant que fast-food. \u00bb\u00a0<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Malik Nandjee a rejoint le r\u00e9seau Steak ‘n Shake il y a quelques mois. Il parvient d\u00e9j\u00e0 \u00e0 d\u00e9passer les objectifs de son business plan !<\/p>\n","protected":false},"author":7828,"featured_media":286813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-286812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview Malik Nandjee, franchis\u00e9 Steak 'n Shake \u00e0 Rueil-Malmaison (novembre 2016)<\/title>\n<meta name=\"description\" content=\"Malik Nandjee a rejoint le r\u00e9seau Steak 'n Shake il y a quelques mois. 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