{"id":286814,"date":"2016-12-14T07:18:00","date_gmt":"2016-12-14T06:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-clement-thonon-marketing-manager-franchise-steak-n-shake-4569"},"modified":"2016-12-14T07:18:00","modified_gmt":"2019-03-07T16:01:28","slug":"interview-clement-thonon-marketing-manager-franchise-steak-n-shake-4569","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-clement-thonon-marketing-manager-franchise-steak-n-shake-4569","title":{"rendered":"Interview Cl\u00e9ment Thonon, Marketing Manager Franchise Steak ‘n Shake"},"content":{"rendered":"
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Histoire et concept, rythme du d\u00e9veloppement en France ou encore profil des franchises, Interview Cl\u00e9ment Thonon, Marketing Manager Steak ‘n Shake International nous dit tout sur l\u2019enseigne.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cl\u00e9ment Thonon, Marketing Manager Franchise Steak 'n Shake <\/div>\n<\/p><\/div>\n
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Steak ‘n Shake \u00e9tend son r\u00e9seau en France<\/h3>\n
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La franchise Steak ‘n Shake<\/a> est le leader am\u00e9ricains des hamburgers premium. Un positionnement qui fait le succ\u00e8s de l\u2019enseigne en France comme \u00e0 l\u2019international. <\/div>\n
Cl\u00e9ment Thonon, Marketing Manager Steak ‘n Shake International<\/b>\u00a0explique : \u00ab Steak ‘n Shake a \u00e9t\u00e9 cr\u00e9\u00e9 en 1934 par Gus Belt dans Illinois. Il \u00e9tait parti d\u2019un concept tr\u00e8s simple : on peut manger sans d\u00e9penser une fortune. Il proposait la meilleure qualit\u00e9 de viande possible \u00e0 ses clients en cuisinant, \u00e0 la vue du client, des steaks \u00e0 la demande, d\u2019o\u00f9 le slogan \u00ab Insight it must be right \u00bb qui se traduit \u00ab au regard \u00e7a doit \u00eatre bon \u00bb ce qui signifie que quand on voit le produit on sait qu\u2019il est bon. L\u2019aventure en France \u00e0 commenc\u00e9 en 2014 avec l\u2019ouverture d\u2019un premier restaurant \u00e0 Cannes. Celui de Rueil-Malmaison, dans lequel nous sommes est le 5e en France et nous allons acc\u00e9l\u00e9rer le d\u00e9veloppement dans les mois qui viennent pour arriver \u00e0 7 \u00e0 8 restaurants \u00e0 la fin de l\u2019ann\u00e9e et en ouvrir 8 \u00e0 10 l\u2019ann\u00e9e prochaine. \u00bb<\/i> <\/div>\n
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ACF : A combien se chiffre un investissement dans un restaurant Steak ‘n Shake et pour quel rendement ?<\/h3>\n
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Cl\u00e9ment Thonon :\u00a0<\/b>\u00abLa franchise permet \u00e0 Steak ‘n Shake de se d\u00e9velopper rapidement en Europe et surtout de s\u2019entourer de professionnels, de gens qui ont une vraie expertise sur leur secteur soit dans le secteur de la restauration soit sur le secteur fran\u00e7ais. Nos franchis\u00e9s ont eu une des franchises dans la restauration ou ont un ancrage local qui permet \u00e0 l\u2019enseigne de tr\u00e8s vite se d\u00e9velopper.<\/i> <\/div>\n
Un restaurant Steak ‘n Shake repr\u00e9sente un investissement de 1 million \u00e0 1,2 millions selon les caract\u00e9ristiques. Aujourd\u2019hui les deux restaurants sur lesquels nous avons une vraie visibilit\u00e9 sont ceux de Cannes et Marseille \u00e0 Plan de Campagne. Pour Cannes, nous sommes sur un restaurant qui fait 2,5 millions de chiffre d\u2019affaires et qui confirme ses chiffres sur la deuxi\u00e8me ann\u00e9e en les am\u00e9liorant. Sur Plan de Campagne, nous avons fini la premi\u00e8re ann\u00e9e \u00e0 3 millions de chiffre d\u2019affaires et nous sommes sur une tendance \u00e0 la hausse \u00e9galement ce qui nous encourage \u00e0 penser que Steak ‘n Shake a un vrai potentiel en France.<\/i>\u00bb<\/i> <\/div>\n
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ACF : qui peut int\u00e9grer le r\u00e9seau Steak ‘n Shake ?<\/h3>\n
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Cl\u00e9ment Thonon :\u00a0<\/b>\u00abSteak ‘n Shake est \u00e0 ses d\u00e9buts en Europe et en France, nous sommes ouverts \u00e0 tout type de profil. Pas forcement des gens qui ont une expertise en restauration, nous cherchons un vrai profil entrepreneur qui a une exp\u00e9rience entrepreneuriale en France.<\/i> <\/div>\n
Si vous avez un apport de 300 000 euros ou plus, vous pouvez potentiellement ouvrir un restaurant Steak ‘n Shake quelque part en France vu que nous avons encore beaucoup de territoires \u00e0 explorer.<\/i>\u00bb<\/i><\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Histoire et concept, rythme du d\u00e9veloppement en France ou encore profil des franchises, Interview Cl\u00e9ment Thonon, Marketing Manager Steak ‘n Shake International nous dit tout sur 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