{"id":286820,"date":"2016-12-14T01:43:00","date_gmt":"2016-12-14T00:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-groupe-zannier-devient-kidiliz-group-9214"},"modified":"2016-12-14T01:43:00","modified_gmt":"2019-03-07T16:01:29","slug":"le-groupe-zannier-devient-kidiliz-group-9214","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-groupe-zannier-devient-kidiliz-group-9214","title":{"rendered":"Le Groupe Zannier devient Kidiliz Group"},"content":{"rendered":"
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Changement de nom pour mieux annoncer l\u2019univers du groupe, r\u00e9alisation des objectifs fix\u00e9s par le plan Etoffe 2018 et ajustements pour s\u2019adapter au mieux \u00e0 l\u2019\u00e9volution du march\u00e9, Kidiliz Group, anciennement Groupe Zannier, fait sa r\u00e9volution !<\/div>\n
Vu dans le Journal du Textile par Sophie Bouchier de l\u2019Ecluse\u00a0<\/i><\/b> <\/div>\n
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Nouveau nom, anciennes valeurs<\/h3>\n
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Le groupe Zannier<\/a>, au portefeuille impressionnant d\u2019une quinzaine de marques, est devenu Kidiliz Group<\/b>. Le d\u00e9veloppement de l\u2019enseigne Kidiliz a \u00e9t\u00e9 au c\u0153ur du plan\u00a0\u00c9toffe\u00a02018<\/b>, lanc\u00e9 en 2015 par le groupe \u00e0 la suite d\u2019une restructuration.\u00a0 <\/div>\n
R\u00e9my Baume<\/b>, le directeur g\u00e9n\u00e9ral, explique \u00e0 cet effet : \u00ab nous sommes \u00e0 mi-parcours et nous avons ressenti le besoin de parachever cette strat\u00e9gie de croissance par ce nouveau nom. \u00bb<\/i> <\/div>\n
La signature Z, h\u00e9ritage du fondateur du groupe Roger Zannier, laisse donc place \u00e0 un nom qui annonce avec plus de pr\u00e9cision le secteur d\u2019activit\u00e9 car comportant le mot \u00ab kid \u00bb.\u00a0<\/div>\n
Pour le reste, le groupe conserve ses convictions ax\u00e9es sur une \u00ab expertise de l\u2019enfant \u00bb, une \u00ab promesse de qualit\u00e9 \u00bb et une \u00abidentit\u00e9 stylistique \u00bb. R\u00e9my Baume met notamment l\u2019accent sur la capacit\u00e9 des marques du groupe \u00e0 lancer les tendances en donnant l\u2019exemple de Catimini qui r\u00e9alise 32 imprim\u00e9s faits main par saison.<\/div>\n
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Le plan Etoffe 2018 porte ses fruits<\/h3>\n
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Le plan Etoffe 2018 se poursuit donc avec des ajustements pour s\u2019adapter au mieux \u00e0 l\u2019\u00e9volution du march\u00e9. Ainsi, Kidiliz, qui avait \u00e9t\u00e9 lanc\u00e9e en tant que site de e-commerce en 2011, regroupe d\u00e9sormais toutes les marques et licences du groupe.\u00a0 <\/div>\n
Bien qu\u2019une majorit\u00e9 des 150 multimarques du groupe porte encore les enseignes historiques, un changement commence \u00e0 s\u2019op\u00e9rer : 17 magasins sont pass\u00e9s aux couleurs de Kidiliz et une quarantaine devrait suivre d\u2019ici fin de l\u2019ann\u00e9e prochaine<\/b>. Les enseignes ayant adopt\u00e9 le concept multicanal ont vu leur chiffre d\u2019affaires augmenter de 20%.\u00a0<\/div>\n
Les atouts de Kidiliz, dont les bornes e-commerce et une offre \u00e9toff\u00e9e, s\u00e9duisent les partenaires. R\u00e9my Baume t\u00e9moigne : \u00ab Les affili\u00e9s sont tr\u00e8s demandeurs et nous recevons aussi des manifestations d\u2019int\u00e9r\u00eat de professionnels qui ne font pas encore partie de notre r\u00e9seau. \u00bb<\/i> <\/div>\n
L\u2019activit\u00e9 e-commerce se porte, elle aussi, tr\u00e8s bien avec une progression de 30% en 2016 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente<\/b>. Une envol\u00e9e port\u00e9e par Kidiliz.com ainsi que par les sites Z et Catimini.<\/div>\n
Kidiliz Group a donc pass\u00e9 une bonne ann\u00e9e 2016 et ce en d\u00e9pit de la tendance n\u00e9gative enregistr\u00e9e ces 9 derniers mois sur le march\u00e9 du pr\u00eat-\u00e0-porter pour enfants en France. Ceci s\u2019explique notamment par le fait que le groupe r\u00e9alise 52% de son CA \u00e0 l\u2019export.<\/div>\n
Kidiliz Group compte bien maintenir le cap en 2017, entre autres avec l\u2019introduction de sa nouvelle licence, Esprit, en Europe et au Moyen Orient.<\/b> Pour ce faire, le groupe a cr\u00e9\u00e9, d\u00e8s 2016, sa filiale en Allemagne. Une \u00e9quipe de 35 personnes, dirig\u00e9e par Michael Doerell, ex-dirigeant Chiemsee, permettra au groupe de d\u00e9velopper Esprit ainsi que ses autres marques en Allemagne.\u00a0<\/div>\n
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Limites du plan Etoffe 2018<\/h3>\n
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Comme tout plan, Etoffe 2018 a quelques limites. Des limites qui concernent Chillaround<\/b> et My First Dressing<\/b>, respectivement marque pour pr\u00e9ados et pour coffrets de naissance, ont du mal \u00e0 d\u00e9coller.\u00a0 <\/div>\n
La premi\u00e8re, diffus\u00e9e dans 200 multimarques, dont celles du groupe, rencontre une forte concurrence exerc\u00e9e par d\u2019autres enseignes qui ont cibl\u00e9 le m\u00eame segment au m\u00eame moment.<\/div>\n
My First Dressing marche bien chez Kidiliz et Catimini, mais moins bien en dehors du r\u00e9seau. R\u00e9my Baume<\/b> nuance : \u00ab Il \u00e9tait avant tout important de montrer qu\u2019on sait innover et apporter des solutions \u00e0 nos clients. \u00bb<\/i> <\/div>\n
Kidiliz Group poursuivra ainsi ses objectifs en 2017. Le groupe compte notamment aider ses partenaires \u00e0 mettre en place leur strat\u00e9gie sur les r\u00e9seaux sociaux tout en respectant la philosophie du groupe en la mati\u00e8re : \u00ab pr\u00e9server l\u2019enfance \u00bb.<\/b> <\/div>\n
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Z d\u00e9ploie son nouveau concept<\/h3>\n
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Z<\/a>, qui g\u00e9n\u00e8re 1\/3 du chiffre d\u2019affaires du groupe, est repr\u00e9sent\u00e9e par 520 boutiques dont \u00bc d\u2019affili\u00e9s et le reste en succursales. L\u2019enseigne a commenc\u00e9 \u00e0 d\u00e9ployer, au premier trimestre, son concept Envol avec 3 tests dont un \u00e0 Paris et deux en Italie.<\/b> Le concept devrait s\u2019\u00e9tendre \u00e0 une quarantaine de magasins au deuxi\u00e8me semestre. <\/div>\n
A la cl\u00e9, une version modernis\u00e9e avec de nouvelles vitrines, nouveau logo et identit\u00e9 visuelle\u2026<\/b> <\/div>\n
Les tests sont concluants ! R\u00e9my Baume affirme d\u2019ailleurs que les clients ont \u00e9voqu\u00e9 une am\u00e9lioration des collections alors que seul l\u2019\u00e9crin avait chang\u00e9.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Changement de nom pour mieux annoncer l\u2019univers du groupe, r\u00e9alisation des objectifs fix\u00e9s par le plan Etoffe 2018 et ajustements pour s\u2019adapter au mieux \u00e0 l\u2019\u00e9volution du march\u00e9, Kidiliz Group, anciennement Groupe Zannier, fait sa r\u00e9volution !<\/p>\n","protected":false},"author":7828,"featured_media":286818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe Groupe Zannier devient Kidiliz Group<\/title>\n<meta name=\"description\" content=\"Changement de nom pour mieux annoncer l\u2019univers du groupe, r\u00e9alisation des objectifs fix\u00e9s par le plan Etoffe 2018 et ajustements pour s\u2019adapter au mieux \u00e0 l\u2019\u00e9volution du march\u00e9, Kidiliz Group, anciennement Groupe Zannier, fait sa r\u00e9volution !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/le-groupe-zannier-devient-kidiliz-group-9214\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe Zannier devient Kidiliz Group\" \/>\n<meta property=\"og:description\" content=\"Changement de nom pour mieux annoncer l\u2019univers du groupe, r\u00e9alisation des objectifs fix\u00e9s par le plan Etoffe 2018 et ajustements pour 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