{"id":286856,"date":"2016-12-13T06:49:00","date_gmt":"2016-12-13T05:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/de-limportance-de-lemplacement-pour-reussir-en-franchise-5696"},"modified":"2016-12-13T06:49:00","modified_gmt":"2019-03-07T16:01:29","slug":"de-limportance-de-lemplacement-pour-reussir-en-franchise-5696","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/de-limportance-de-lemplacement-pour-reussir-en-franchise-5696","title":{"rendered":"De l\u2019importance de l\u2019emplacement pour r\u00e9ussir en franchise"},"content":{"rendered":"
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Un concept de franchise<\/a> ne r\u00e9ussira que s\u2019il s\u2019implante l\u00e0 o\u00f9 ses clients potentiels sont les plus nombreux. Une \u00e9vidence peut-\u00eatre mais dont il faut tenir compte quand on se lance car au-del\u00e0 de la pertinence de l\u2019enseigne sur son march\u00e9, s\u2019installer au bon endroit fait partie des param\u00e8tres qu\u2019il faut int\u00e9grer dans le processus. il faut aussi prendre en compte le chiffre d\u2019affaire qui peut s\u2019av\u00e9rer limite voire \u00a0insuffisant face au co\u00fbt du bail et ne pas permettre de d\u00e9velopper une affaire.
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Ad\u00e9quation entre le concept et l\u2019emplacement<\/h3>\n
Un concept de franchise digne de ce nom a \u00e9t\u00e9 test\u00e9 et il l\u2019a \u00e9t\u00e9 dans un environnement commercial pr\u00e9cis. Il a r\u00e9ussi et le bon endroit a particip\u00e9 \u00e0 son succ\u00e8s<\/b>. Il est donc conseill\u00e9 de se rapprocher le plus possible du site pilote dans la recherche de son emplacement\u00a0: centre-ville (cat\u00e9gorie 1 ou 1 bis) dans une ville moyenne ou en milieu rural, dans un environnement de bureaux ou universitaire, etc\u2026tout d\u00e9pend \u00e0 la fois du secteur d\u2019activit\u00e9 et de l\u2019enseigne. <\/b><\/p>\n

En fonction du concept, les endroits peuvent varier \u00a0: une franchise de restauration rapide<\/a> <\/b>doit se trouver dans une rue passante et avec beaucoup de trafic plut\u00f4t jeune, une franchise de service \u00e0 la personne<\/a><\/b> peut \u00eatre dans une rue adjacente \u2013 la devanture n\u2019est pas primordiale), les franchises mode<\/b> ont besoin d\u2019une vitrine pour attirer le chaland. <\/p>\n

Donc cibler l\u2019emplacement en fonction du concept est un principe \u00e0 ne pas perdre de vue. Le fait d\u2019avoir d\u00e9j\u00e0 un local peut \u00eatre un atout s\u2019il correspond aux crit\u00e8res de l\u2019enseigne choisie mais \u00a0peut s\u2019av\u00e9rer aussi compl\u00e8tement d\u00e9cal\u00e9 et totalement inadapt\u00e9. Dans tous les cas, les franchiseurs ont des strat\u00e9gies d\u2019implantation et conseilleront les futurs franchis\u00e9s. Cela doit \u00eatre d\u00e9crit dans le DIP (France, Belgique, Tunisie) avec l\u2019analyse du march\u00e9 vis\u00e9 et de la zone de chalandise optimale\u00a0: zone commerciale, centre commercial, quartier p\u00e9riph\u00e9rique, etc\u2026 mais attention, le futur franchis\u00e9 devra contr\u00f4ler tous ces \u00e9l\u00e9ments afin de conforter son choix.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Observer l\u2019emplacement \u00e0 des moments diff\u00e9rents<\/h3>\n
Rien ne vaut le terrain et voir par soi-m\u00eame. Une fois l\u2019emplacement pr\u00e9-choisi, il est conseill\u00e9 d\u2019y passer du temps pour se rendre compte \u00e0 la fois de la fr\u00e9quentation, de l\u2019\u00e2ge, des cr\u00e9neaux horaires <\/b>(midi, soir, week end). Ouvrir une franchise de boulangerie<\/a>\u00a0 en milieu urbain dans un quartier un peu excentr\u00e9 peut \u00eatre une bonne id\u00e9e mais faut-il ouvrir le soir tard, et le dimanche\u00a0toute la journ\u00e9e? Quel est l\u2019environnement commercial\u00a0? O\u00f9 les habitants s\u2019approvisionnent-ils \u00a0aujourd\u2019hui ? la population est-elle plut\u00f4t jeune, plut\u00f4t \u00e2g\u00e9e\u00a0?\u00a0 est-ce une zone de passage et dans ce cas, il faut un parking. Le local est-il pr\u00e8s d\u2019un arr\u00eat de bus\u00a0? un avantage certain. Bref, lister toutes les informations n\u00e9cessaires \u00e0 une prise de d\u00e9cision r\u00e9fl\u00e9chie.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Equilibrer le co\u00fbt du bail et optimiser sa dur\u00e9e<\/h3>\n
Ce n\u2019est pas un secret, les meilleurs emplacements sont les plus chers et il faut assurer un chiffre d\u2019affaires minimum en rapport avec le cout de la location ainsi que le droit au bail <\/b>vers\u00e9 au locataire dont on prend la suite en cours de bail. C\u2019est seulement si cet \u00e9quilibre est assur\u00e9 que vous pourrez esp\u00e9rer p\u00e9renniser votre franchise. <\/p>\n

De plus, les baux commerciaux<\/a> sont de 9 ans en France alors que les contrats de franchise durent souvent 5 ou 7 ans. Quand vous vous lancez, vous ne savez pas si vous renouvellerez votre contrat, aussi vous risquez de vous retrouver \u00e0 c\u00e9der votre bail avant son terme. Pour faciliter cette cession, notez dans le bail toutes les activit\u00e9s annexes \u00e0 la v\u00f4tre qui pourraient \u00eatre d\u00e9velopp\u00e9es\u00a0: exemple de la vente \u00e0 emporter si vous avez ouvert une boulangerie. Ainsi, vous pourrez m\u00eame continuer votre activit\u00e9 en solo apr\u00e8s le terme du contrat. Changer de sp\u00e9cialisation en cours de bail est souvent compliqu\u00e9 mais une d\u00e9sp\u00e9cialisation partielle est plus facile.
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Un franchiseur s\u00e9rieux ne fait pas prendre de risques inconsid\u00e9r\u00e9s \u00e0 son franchis\u00e9. Il vous conseillera et validera votre choix\u00a0; il n\u2019est pas dans son int\u00e9r\u00eat de vous laisser vous installer \u00e0 un endroit \u00e0 risque\u00a0; votre r\u00e9ussite est aussi la sienne mais c\u2019est vous qui en dernier lieu prendrez la d\u00e9cision. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un concept de franchise ne r\u00e9ussira que s\u2019il s\u2019implante l\u00e0 o\u00f9 ses clients potentiels sont les plus nombreux. Une \u00e9vidence peut-\u00eatre mais dont il faut tenir compte quand on se lance car au-del\u00e0 de la pertinence de l\u2019enseigne sur son march\u00e9, s\u2019installer au bon endroit fait partie des param\u00e8tres<\/p>\n","protected":false},"author":42,"featured_media":286854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-286856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nDe l\u2019importance de l\u2019emplacement pour r\u00e9ussir en franchise<\/title>\n<meta name=\"description\" content=\"Un concept de franchise ne r\u00e9ussira que s\u2019il s\u2019implante l\u00e0 o\u00f9 ses clients potentiels sont les plus nombreux. 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