{"id":286904,"date":"2016-12-03T07:08:00","date_gmt":"2016-12-03T06:08:00","guid":{"rendered":"https:\/\/ac-franchise.be\/promocash-conseils-de-pros-aux-franchises-n-13-8493"},"modified":"2016-12-03T07:08:00","modified_gmt":"2019-03-07T16:01:30","slug":"promocash-conseils-de-pros-aux-franchises-n-13-8493","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/promocash-conseils-de-pros-aux-franchises-n-13-8493","title":{"rendered":"Promocash &#8211; Conseils de Pros aux franchis\u00e9s n\u00b0 13"},"content":{"rendered":"<div id=\"910732\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_llMkdgWsys?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"910729\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"910729\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/11\/12\/20161112115352-a9099584b52c137ee505c84ac3a10dea.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/11\/12\/20161112115352-a9099584b52c137ee505c84ac3a10dea.jpg\" title=\"Bernard Boutboul, le Directeur G\u00e9n\u00e9ral de GIRA Conseil \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Bernard Boutboul, le Directeur G\u00e9n\u00e9ral de GIRA Conseil       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"910729\" data-url=\"\/crezeo_widgets\/910729\/update_parameter\"             data-name=\"title\">Comment fid\u00e9liser un client dans la restauration ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"910729\" data-url=\"\/crezeo_widgets\/910729\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\">La <a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-promocash--3\" title=\"Link: https:\/\/ac-franchise.be\/annuaire\/franchise-promocash--3\">franchise Promocash<\/a> et ses 139 magasins font r\u00e9guli\u00e8rement b\u00e9n\u00e9ficier les clients des conseils avis\u00e9s de professionnels dans la communication, le marketing, etc. <\/div>\n<div class=\"\" style=\"\">Pour le Conseils de Pros n\u00b0 13, l\u2019enseigne a fait appel \u00e0 <b>Bernard Boutboul, le Directeur G\u00e9n\u00e9ral de GIRA Conseil<\/b>. A la cl\u00e9, <b>les techniques et strat\u00e9gies applicables dans la restauration pour fid\u00e9liser un client.<\/b> <\/div>\n<div class=\"\" style=\"\">Bernard Boutboul commence par rappeler qu\u2019un client vient essentiellement pour manger de bons plats. La qualit\u00e9 des plats est donc le tout premier \u00e9l\u00e9ment \u00e0 soigner pour esp\u00e9rer fid\u00e9liser la client\u00e8le. Vient ensuite la qualit\u00e9 de service pour entamer une s\u00e9quence de fid\u00e9lisation.<\/div>\n<div class=\"\" style=\"\">Le Directeur G\u00e9n\u00e9ral de GIRA Conseil expose \u00e9galement le parcours client en 6 s\u00e9quences qui sont la prise en charge, le fait de le placer, lui donner la carte, prendre commande, lui apporter l\u2019addition et son d\u00e9part. S\u00e9quences sur lesquelles le restaurateur doit agir pour induire un sentiment de satisfaction.\u00a0<\/div>\n<div class=\"\" style=\"\">Bernard Boutboul \u00a0pr\u00e9cise en outre que <b>les cartes de fid\u00e9lit\u00e9 ne fonctionnent que dans la restauration rapide<\/b>. <b>Les autres types de restaurants peuvent quant \u00e0 eux faire b\u00e9n\u00e9ficier leurs clients de petites attentions en employant la technique du PSI (peu, souvent, \u00e0 l\u2019improviste)<\/b>. Une technique qui consiste \u00e0 surprendre les clients fid\u00e8les avec un petit g\u00e2teau par exemple pour accompagner leur caf\u00e9.\u00a0<\/div>\n<div class=\"\" style=\"\"><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les conseils de Bernard Boutboul, le Directeur G\u00e9n\u00e9ral de GIRA Conseil, pour fid\u00e9liser un client dans la restauration.<\/p>\n","protected":false},"author":7829,"featured_media":286903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[189],"class_list":["post-286904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-franchiseurs","tag-faire-reussir-ses-franchises","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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