{"id":286916,"date":"2016-12-02T07:18:00","date_gmt":"2016-12-02T06:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-nouvelle-dimension-pour-les-animations-en-magasin-8354"},"modified":"2016-12-02T07:18:00","modified_gmt":"2019-03-07T16:01:30","slug":"une-nouvelle-dimension-pour-les-animations-en-magasin-8354","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-nouvelle-dimension-pour-les-animations-en-magasin-8354","title":{"rendered":"Une nouvelle dimension pour les animations en magasin"},"content":{"rendered":"
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S\u00e9duire le consommateur via des animations\u00a0 magasin n\u2019est pas nouveau et a toujours fait partie du marketing.\u00a0 Cependant, face aux exigences d\u2019un client multicanal et hyper-connect\u00e9, ces op\u00e9rations avaient \u00e9t\u00e9 un peu d\u00e9laiss\u00e9es.\u00a0
Aujourd\u2019hui, il s\u2019av\u00e8re que l\u2019accompagnement du client se fait dans le magasin et pas seulement via son smartphone et qu\u2019il recherche le contact humain pour se rassurer<\/b>. Si c\u2019est le r\u00f4le du vendeur pour conforter un achat, quoi de mieux que des animations cibl\u00e9es in situ pour faire connaitre des produits. <\/p>\n

Ce que les professionnels du marketing appellent le shopper marketing\u00a0est de s\u00e9duire et fid\u00e9liser les clients dans leur circuit d\u2019achat<\/b>. Quelles sont les animations qui vont s\u00e9duire ces shoppers\u00a0? Longtemps organis\u00e9es par les fournisseurs, elles s\u2019imposent aujourd\u2019hui aux distributeurs comme une fa\u00e7on d\u2019am\u00e9liorer l\u2019image du magasin et cr\u00e9er de la convivialit\u00e9.
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Ad\u00e9quation entre la forme et le fond <\/h3>\n
Il y a plusieurs fa\u00e7ons de faire de l\u2019animation mais elle doit r\u00e9pondre \u00e0 la perception que se fait le client du magasin<\/b> que ce soit sous la forme d\u2019une d\u00e9monstration, d\u2019une d\u00e9gustation, de jeux, d\u2019activit\u00e9s li\u00e9es au f\u00eates du calendrier, etc..l. \u00a0Cela ne s\u2019improvise pas et doit \u00eatre pens\u00e9 au niveau d\u00e9cor, ambiance musicale ou non, communication par tract et sur le lieu de vente avec la participation active des membres du personnel.<\/p>\n

L’op\u00e9ration commerciale doit avoir un double objectif\u00a0: accroitre le chiffre d\u2019affaires, prospecter et fid\u00e9liser les clients, comporter un avantage consommateur.<\/b> Si tous ces \u00e9l\u00e9ments sont r\u00e9unis, l\u2019image du magasin en sera renforc\u00e9e.<\/span> <\/b>Plus qu\u2019une op\u00e9ration de communication marketing, l\u2019animation sur le lieu de vente, de par sa mise en sc\u00e8ne a un impact plus important qu\u2019un simple bon d\u2019achat de r\u00e9duction. <\/p>\n

L\u2019animation \u2013de par sa signification- donne vie \u00e0 un produit surtout s\u2019il est pr\u00e9sent\u00e9 de fa\u00e7on festive et anim\u00e9e\u00a0<\/b>! Inconsciemment, le shopper recherche une marque et un distributeur qui s’adaptent \u00e0 lui \u00e0 chaque moment de sa vie.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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S\u00e9duire des clients acquis ou potentiels : les faire adh\u00e9rer \u00e0 la marque<\/h3>\n
Il faut savoir capter et retenir son attention avec des contenus percutants, lui ressembler, le faire participer. <\/b>Les grandes marques habitu\u00e9es et rod\u00e9es \u00e0 ce genre d\u2019exercices font de plus en plus appel aux distributeurs pour cr\u00e9er des \u00e9v\u00e8nements qui sortent de l\u2019habituel stand en carton au coin du rayon avec distribution d\u2019\u00e9chantillon. Aujourd\u2019hui, ce sont de v\u00e9ritable stand o\u00f9 le client peut intervenir via des jeux, des tests, des exp\u00e9riences personnelles comme prendre un petit d\u00e9jeuner en vrai (promo d\u2019une marque de caf\u00e9), avoir acc\u00e8s \u00e0 des produits de maquillage en live pour se refaire une beaut\u00e9<\/b>. <\/p>\n

Des exemples qui donnent une autre dimension au commerce et qui se d\u00e9marque ainsi du digital. Le point de vente doit ancrer sa dimension sociale<\/b> et quoi de mieux que de l\u2019animation sur le lieu de vente pour faire vivre un produit et un lieu.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00e9duire le consommateur via des animations magasin n\u2019est pas nouveau et a toujours fait partie du marketing. Cependant, face aux exigences d\u2019un client multicanal et hyper-connect\u00e9, ces op\u00e9rations avaient \u00e9t\u00e9 un peu d\u00e9laiss\u00e9es.<\/p>\n","protected":false},"author":42,"featured_media":286914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-286916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nUne nouvelle dimension pour les animations en magasin<\/title>\n<meta name=\"description\" content=\"S\u00e9duire le consommateur via des animations magasin n\u2019est pas nouveau et a toujours fait partie du marketing. 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