{"id":287000,"date":"2016-11-21T09:23:00","date_gmt":"2016-11-21T08:23:00","guid":{"rendered":"https:\/\/ac-franchise.be\/dois-je-acheter-meme-plus-cher-au-franchiseur-2289"},"modified":"2019-09-19T10:00:30","modified_gmt":"2019-09-19T09:00:30","slug":"dois-je-acheter-meme-plus-cher-au-franchiseur-2289","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/dois-je-acheter-meme-plus-cher-au-franchiseur-2289","title":{"rendered":"Dois-je acheter m\u00eame plus cher au franchiseur ?"},"content":{"rendered":"
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<\/a> <\/p>\n
Cliquez sur la photo de Ma\u00eetre Hubert Bensoussan pour voir toutes les r\u00e9ponses des experts en franchise \u00e0 vos questions <\/div>\n<\/p><\/div>\n
\n

Je suis franchis\u00e9 \u00e0 une enseigne de lingerie avec une excusivit\u00e9 d’approvisionnement au franchiseur. J’ai trouv\u00e9 leur fournisseur qui me vend les m\u00eame articles \u00e0 un prix inf\u00e9rieur. Est-ce correct de la part de mon franchiseur ? Quels sont mes recours ?<\/h3>\n
Le r\u00e8glement europ\u00e9en du 22 d\u00e9cembre 1999 a consacr\u00e9 la possibilit\u00e9 pour le franchiseur d’exiger une exclusivit\u00e9 d’approvisionnement, d\u00e8s lors que celle-ci pr\u00e9sente un int\u00e9r\u00eat certain pour le r\u00e9seau et \/ ou le consommateur.
Ainsi, garantie d’approvisionnement en temps utile, prix int\u00e9ressants, retours rapides en cas de d\u00e9fauts peuvent justifier l’approvisionnement exclusif.
Si vous avez trouv\u00e9 un fournisseur qui vend les m\u00eames articles \u00e0 un prix inf\u00e9rieur et si ce fournisseur offre, au niveau des produits, les m\u00eames atouts que votre franchiseur, ce dernier aura toutes raisons de le r\u00e9f\u00e9rencer. S’il ne le fait pas dans ce contexte, ce qui m’\u00e9tonnerait, vous pouvez saisir le Tribunal de Commerce d’une demande de dommages-int\u00e9r\u00eats pour le pr\u00e9judice que vous subissez.<\/p>\n

Bon courage!<\/p>\n

Ma\u00eetre Hubert BENSOUSSAN
Membre du col\u00e8ge des experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise<\/a>
et du Franchise Business Club<\/a>
<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n
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<\/a> <\/p>\n
Jean Samper Fondateur d'AC Franchise et du Franchise Business Club <\/div>\n<\/p><\/div>\n
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Note d’AC Franchise<\/h3>\n
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En compl\u00e9ment de la r\u00e9ponse de Ma\u00eetre Bensoussan pr\u00e9cisons que c’est une question qui m\u00e9rite un examen approfondi. Si votre franchiseur vous vend des produits avec sa marque et si le fournisseur que vous avez trouv\u00e9 vous vend les m\u00eames produits sans la marque du franchiseur ce qui est le cas semble-t’il, peut-on alors dire qu’il vous vend les m\u00eames produits ? Certainement pas !<\/p>\n

D’autre part si le franchiseur fait fabriquer ailleurs les produits qu’il dessine et con\u00e7oit, est-il normal d’acheter en direct \u00e0 ce fournisseur sans r\u00e9mun\u00e9rer le service de design et de conception du franchiseur ? Certainement pas non plus !<\/p>\n

Par contre on peut imaginer que le franchiseur soit une simple centrale d’achat et la question est alors pos\u00e9e de savoir quelle est la marge que la centrale d’achat peut prendre sans exag\u00e9rer. Bref, rien n’est simple en ce domaine et le cas par cas doit \u00eatre \u00e9tudi\u00e9 avec soin.<\/p>\n

On notera que les franchises de lingerie<\/a> multimarques dont les franchis\u00e9s s’approvisionnent aupr\u00e8s des grandes marques n’ont g\u00e9n\u00e9ralement pas tenu leur r\u00e9seau et que les franchises de lingerie qui durent ont leur propre marque sur les produits m\u00eame s’ils ne fabriquent pas eux-m\u00eames et sous-traitent\u00a0 la fabrication. Ce n’est pas un hasard. La m\u00eame situation existe dans les franchises de bijouterie<\/a> o\u00f9 les marges interm\u00e9diaires sont bien plus fortes et o\u00f9 il est facile d’acheter moins cher aux grossistes importateurs si les produits ne sont pas identifi\u00e9s et originaux.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cliquez sur la photo de Ma\u00eetre Hubert Bensoussan pour voir toutes les r\u00e9ponses des experts en franchise \u00e0 vos questions Je suis franchis\u00e9 \u00e0 une enseigne de lingerie avec une excusivit\u00e9 d’approvisionnement au franchiseur. J’ai trouv\u00e9 leur fournisseur qui me vend les m\u00eame articles \u00e0 un prix inf\u00e9rieur. Est-ce correct de la part de mon […]<\/p>\n","protected":false},"author":1,"featured_media":287001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-287000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nDois-je 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