{"id":287050,"date":"2016-11-15T07:02:00","date_gmt":"2016-11-15T06:02:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-est-la-difference-entre-un-contrat-de-franchise-et-un-contrat-de-licence-de-marque-9880"},"modified":"2016-11-15T07:02:00","modified_gmt":"2019-03-07T16:01:32","slug":"quelle-est-la-difference-entre-un-contrat-de-franchise-et-un-contrat-de-licence-de-marque-9880","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-est-la-difference-entre-un-contrat-de-franchise-et-un-contrat-de-licence-de-marque-9880","title":{"rendered":"Quelle est la diff\u00e9rence entre un contrat de franchise et un contrat de licence de marque ?"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/p>\n
Jean Samper, membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise & fondateur du Franchise Business Club <\/div>\n<\/p><\/div>\n
\n

Et quels sont les avantages et inconv\u00e9nients pour le franchis\u00e9 ?<\/h3>\n
Un contrat de franchise implique la mise \u00e0 disposition d’une marque et\/ou enseigne, l’existence d’un savoir-faire et sa transmission au franchis\u00e9, ainsi qu’une assistance permanente.<\/p>\n

<\/span><\/p>\n

La licence de marque n’implique pas transmission d’un savoir-faire ni assistance.<\/div>\n
<\/div>\n
La personne qui aime une libert\u00e9 totale au risque de ne pas \u00eatre assez professionnelle, a int\u00e9r\u00eat \u00e0 faire choix de la licence de marque. Pour ma part, s’il existe un r\u00e9el savoir-faire de la t\u00eate de r\u00e9seau, mieux vaut un syst\u00e8me de franchise qui garantit la transmission d’un savoir-faire efficient.<\/span><\/div>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Jean Samper, membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise & fondateur du Franchise Business Club Et quels sont les avantages et inconv\u00e9nients pour le franchis\u00e9 ? Un contrat de franchise implique la mise \u00e0 disposition d’une marque et\/ou enseigne, l’existence d’un savoir-faire et sa transmission au franchis\u00e9, ainsi qu’une assistance […]<\/p>\n","protected":false},"author":1,"featured_media":284403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[182],"class_list":["post-287050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-experts-vous-repondent","tag-juridique","entry","has-media"],"acf":[],"yoast_head":"\nQuelle 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