{"id":287060,"date":"2016-11-14T12:40:00","date_gmt":"2016-11-14T11:40:00","guid":{"rendered":"https:\/\/ac-franchise.be\/en-cooperative-chacun-participe-vraiment-aux-decisions-dans-les-bons-reseaux-8906"},"modified":"2016-11-14T12:40:00","modified_gmt":"2019-03-07T16:01:32","slug":"en-cooperative-chacun-participe-vraiment-aux-decisions-dans-les-bons-reseaux-8906","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/en-cooperative-chacun-participe-vraiment-aux-decisions-dans-les-bons-reseaux-8906","title":{"rendered":"En coop\u00e9rative chacun participe vraiment aux d\u00e9cisions dans les bons r\u00e9seaux"},"content":{"rendered":"
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Une coop\u00e9rative fonctionne un peu comme une franchise, la d\u00e9mocratie en plus en principe. Ces enseignes permettent en effet \u00e0 un cr\u00e9ateur de profiter des avantages d’un r\u00e9seau national tout en ayant un droit de regard sur son fonctionnement et m\u00eame un droit de vote selon le principe un homme une voix.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est l’ind\u00e9pendance \u00e0 plusieurs en quelque sorte, puisque le commer\u00e7ant m\u00e8ne sa barque seul en ce qui concerne son magasin, mais s’appuie sur la force du r\u00e9seau. La F\u00e9d\u00e9ration Fran\u00e7aise du Commerce Associ\u00e9 p\u00e8se lourd dans l’\u00e9conomie. Beaucoup moins nombreuses que les enseignes en franchise, les coop\u00e9ratives sont en effet, pour la plupart, plus grosses car\u00a0plus anciennes et les groupements Leclerc et Mousquetaires en repr\u00e9sentent environ la moiti\u00e9 \u00e0 eux seuls. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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On adh\u00e8re en achetant une part du capital social de la coop\u00e9rative<\/strong>.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chaque adh\u00e9rent<\/strong>, quelle que soit l’importance de son entreprise, grande surface de 2 000 m2 ou bouclard de 60 m2, dispose d’une voix<\/strong> pour \u00e9lire le conseil d’administration au cours de l’assembl\u00e9e g\u00e9n\u00e9rale annuelle. On peut, en principe, quitter librement la coop\u00e9rative chaque ann\u00e9e en vendant sa part de capital. Les cotisations des adh\u00e9rents financent une structure administrative plus ou moins \u00e9toff\u00e9e et des prestations qui varient d’un r\u00e9seau \u00e0 l’autre. Les coop\u00e9ratives offrent des services comparables \u00e0 ceux des franchises<\/strong> : centrales d’achats et\/ou de r\u00e9f\u00e9rencement, assistance, gestion informatis\u00e9e et centralis\u00e9e des stocks, \u00e9laboration de nouveaux produits et publicit\u00e9 pour imposer une image de marque nationale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une vraie d\u00e9mocratie<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les coop\u00e9rateurs votent les grandes orientations et \u00e9lisent les dirigeants <\/div>\n<\/p><\/div>\n
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C’est cette d\u00e9mocratie et cette possibilit\u00e9 pour chaque membre du r\u00e9seau de d\u00e9fendre son point de vue qui constituent le socle de la culture des coop\u00e9ratives. Beaucoup de commer\u00e7ants y sont tr\u00e8s attach\u00e9s. Il faut quand m\u00eame pr\u00e9ciser que l’exercice d\u00e9mocratique ne concernepas toujours tout le r\u00e9seau, les nouveaux sont parfois priv\u00e9s du droit de vote, et pas toujours tous les aspects de la vie en r\u00e9seau, la coop\u00e9rative concerne parfois la centrale d’achat mais pas la marque par exemple.<\/p>\n

Certains coop\u00e9rateurs insistent aussi sur le fait que leur coop\u00e9rative leur co\u00fbte moins cher qu’une franchise si l’on compare avec les royalties qui d\u00e9passent parfois 5 % du chiffre d’affaires chez certains franchiseurs, mais cet argument peut \u00eatre trompeur car tous les co\u00fbts qui ne sont pas factur\u00e9s en royalties doivent \u00eatre mis dans la marge prise par la centrale d’achat par exemple. Rien ne peut \u00eatre gratuit. Pr\u00e9cisons que dans les coop\u00e9ratives o\u00f9 les adh\u00e9rents font un tiers temps efficace, le travail qu’ils font leur co\u00fbt du temps donc de l’argent mais \u00e9conomise des royalties.<\/p>\n

Encore faut-il comparer ce qui est comparable et prendre en compte la transmission d’un savoir-faire qui, du moins en principe mais en principe seulement, joue un r\u00f4le plus important dans la franchise. Pourtant, les grosses coop\u00e9ratives tendent \u00e0 devenir de grosses machines dirig\u00e9es par des permanents, qui \u00e9chappent en partie au contr\u00f4le de leurs adh\u00e9rents. Il faut aussi savoir que les coop\u00e9rateurs doivent combler le d\u00e9ficit de leur coop\u00e9rative en cas de faillite.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Netto une des enseignes du groupement des Mousquetaires <\/div>\n<\/p><\/div>\n
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Leur souplesse a fait quelquefois leur faiblesse : certains adh\u00e9rents en profitaient pour changer de r\u00e9seau, en choisissant le plus offrant. Pour faire face aux risques d’h\u00e9morragie, certaines coop\u00e9ratives font d\u00e9sormais signer des contrats d’enseigne qui ressemblent \u00e9trangement \u00e0 des contrats de franchise. Les coop\u00e9ratives s’adressent aux commer\u00e7ants d\u00e9j\u00e0 install\u00e9s mais aussi aux cr\u00e9ateurs \u00e0 qui sont propos\u00e9es en effet des formules de commerce test\u00e9es. Mais ces concepts ne sont pas n\u00e9s dans la t\u00eate de quelques dirigeants, ils ont \u00e9t\u00e9 \u00e9labor\u00e9s sous le contr\u00f4le des adh\u00e9rents des coop\u00e9ratives, avec leur participation.<\/p>\n

En conclusion AC Franchise pense que la franchise et le syst\u00e8me coop\u00e9ratif sont aussi bons l’un que l’autre mais que c’est au niveau de chaque r\u00e9seau que le choix peut se faire.
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Lire aussi : <\/i>Le mod\u00e8le coop\u00e9ratif r\u00e9siste \u00e0 la crise<\/i><\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Une coop\u00e9rative fonctionne un peu comme une franchise, la d\u00e9mocratie en plus en principe. 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