{"id":287102,"date":"2016-11-10T07:31:00","date_gmt":"2016-11-10T06:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ixina-communication-digitale-et-bien-plus-encore-7073"},"modified":"2016-11-10T07:31:00","modified_gmt":"2019-03-07T16:01:33","slug":"ixina-communication-digitale-et-bien-plus-encore-7073","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ixina-communication-digitale-et-bien-plus-encore-7073","title":{"rendered":"Ixina : communication digitale et bien plus encore"},"content":{"rendered":"
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Pour attirer de nouveaux clients et g\u00e9n\u00e9rer du trafic \u00e0 ses magasins franchis\u00e9s, Ixina, sp\u00e9cialis\u00e9e dans les cuisines sur-mesure \u00e0 des prix abordables,<\/b> mise entre autres sur la communication.<\/div>\n
Digital, campagnes TV, radio, communiqu\u00e9s de presse\u2026 <\/b>l\u2019enseigne ma\u00eetrise parfaitement son image et met en place les outils n\u00e9cessaires pour aller \u00e0 la rencontre des consommateurs.<\/div>\n
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Des leviers marketing 360\u00b0 <\/h3>\n
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Consciente de l\u2019impact de sa strat\u00e9gie de communication sur le chiffre d\u2019affaires de ses adh\u00e9rents, la franchise Ixina y accorde une tr\u00e8s grande importance.\u00a0 <\/div>\n
Importance qui se manifeste d\u2019abord par la mise en place d\u2019une vraie politique digitale et d’une communication cross canal<\/b>. En effet, Ixina multiplie les moyens pour augmenter sa visibilit\u00e9 aupr\u00e8s des 8 clients \/10 qui pr\u00e9s\u00e9lectionnent leur cuisine sur internet avant de se rendre en magasin.L\u2019enseigne adopte une strat\u00e9gie de web to store afin de g\u00e9n\u00e9rer du trafic \u00e0 ses franchis\u00e9s. \u00a0<\/p>\n

Les magasins Ixina sont, eux aussi, con\u00e7us comme un support de communication \u00e0 part enti\u00e8re, notamment \u00e0 travers les \u00e9crans digitaux tactiles permettant aux clients de s\u2019informer sur chacune des cuisines.<\/span> <\/div>\n

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Campagnes TV <\/h3>\n
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Outre la communication digitale, la franchise Ixina investit dans d\u2019autres supports comme les campagnes publicitaires au niveau national. \u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Digital, t\u00e9l\u00e9, radio, communiqu\u00e9s de presse\u2026 Ixina ma\u00eetrise parfaitement son image et met en place les outils n\u00e9cessaires pour aller \u00e0 la rencontre des 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