{"id":287121,"date":"2016-11-06T07:22:00","date_gmt":"2016-11-06T06:22:00","guid":{"rendered":"https:\/\/ac-franchise.be\/facebook-indique-a-ses-annonceurs-les-magasins-frequentes-par-ses-utilisateurs-4996"},"modified":"2016-11-06T07:22:00","modified_gmt":"2019-03-07T16:01:33","slug":"facebook-indique-a-ses-annonceurs-les-magasins-frequentes-par-ses-utilisateurs-4996","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/facebook-indique-a-ses-annonceurs-les-magasins-frequentes-par-ses-utilisateurs-4996","title":{"rendered":"Facebook indique \u00e0 ses annonceurs les magasins fr\u00e9quent\u00e9s par ses utilisateurs"},"content":{"rendered":"<div id=\"613266\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"613266\" data-url=\"\/crezeo_widgets\/613266\/update_parameter\"          data-name=\"text\">\n<div class=\"\" style=\"\">Les utilisateurs de Facebook le savent d\u00e9j\u00e0, l<b>e r\u00e9seau social met leurs donn\u00e9es au service de ses clients, annonceurs, pour leur permettre d\u2019ajuster leur strat\u00e9gie de communication digitale<\/b>.<\/div>\n<div class=\"\" style=\"\">Sa nouvelle trouvaille : lister les magasins dans lesquels entrent les utilisateurs permettant ainsi aux enseignes de mesurer l\u2019efficacit\u00e9 de leurs annonces.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"613263\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"613263\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/11\/03\/20161103121836-313f8de4800b9c70172e83d2c0f9b230.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/11\/03\/20161103121836-313f8de4800b9c70172e83d2c0f9b230.jpg\" title=\"Logo Facebook \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"613263\" data-url=\"\/crezeo_widgets\/613263\/update_parameter\"             data-name=\"title\">Facebook sur les traces de Google<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"613263\" data-url=\"\/crezeo_widgets\/613263\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\">Apr\u00e8s le lancement, en 2014, d\u2019<b>une plateforme permettant d\u2019afficher de la publicit\u00e9 cibl\u00e9e en fonction de la proximit\u00e9 d\u2019un magasin donn\u00e9<\/b>, Facebook met \u00e0 la disposition des enseignes une nouvelle fonctionnalit\u00e9 bas\u00e9e sur la localisation de ses utilisateurs.\u00a0<\/div>\n<div class=\"\" style=\"\">Fonctionnalit\u00e9 qui a \u00e9t\u00e9 test\u00e9e, en avant-premi\u00e8re, par certaines enseignes dont la cha\u00eene de distribution fran\u00e7aise, E.Leclerc. Il en ressort qu\u2019<i>\u00ab environ 12 % des clics sur leur publicit\u00e9 ont entra\u00een\u00e9 une visite en magasin dans les sept jours qui suivaient \u00bb<\/i>, se f\u00e9licite le r\u00e9seau social.\u00a0<\/div>\n<div class=\"\" style=\"\">Facebook renforce \u00e0 travers ce nouveau service la panoplie de fonctionnalit\u00e9s qu\u2019il propose aux annonceurs et prouve, une nouvelle fois, son efficacit\u00e9 par rapport aux modes de diffusion traditionnels.<\/div>\n<div class=\"\" style=\"\">Les utilisateurs, eux, devront s\u2019y faire surtout que Facebook n\u2019est pas le seul acteur du net \u00e0 proposer \u00e0 ses annonceurs des fonctionnalit\u00e9s bas\u00e9es sur la g\u00e9o-localisation. Google le fait depuis quelques temps en transmettant aux annonceurs l\u2019emplacement des magasins dans lesquels nous entrons.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les utilisateurs de Facebook le savent d\u00e9j\u00e0, le r\u00e9seau social met leurs donn\u00e9es au service de ses clients, annonceurs, pour leur permettre d\u2019ajuster leur strat\u00e9gie de communication digitale. Sa nouvelle trouvaille : lister les magasins dans lesquels entrent les utilisateurs permettant ainsi aux enseignes de mesurer l\u2019efficacit\u00e9 de leurs annonces. Facebook sur les traces de [&hellip;]<\/p>\n","protected":false},"author":7828,"featured_media":287120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-287121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"<!-- 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