{"id":287142,"date":"2016-11-03T22:37:00","date_gmt":"2016-11-03T21:37:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-loic-paitel-president-directeur-general-fbd-8300"},"modified":"2016-11-03T22:37:00","modified_gmt":"2019-03-07T16:01:33","slug":"interview-de-loic-paitel-president-directeur-general-fbd-8300","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-loic-paitel-president-directeur-general-fbd-8300","title":{"rendered":"Interview de Lo\u00efc Paitel, Pr\u00e9sident-directeur g\u00e9n\u00e9ral FBD"},"content":{"rendered":"
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La Franchise Business Division est sp\u00e9cialis\u00e9e dans la distribution de cuisines sur mesure \u00e0 travers ses trois enseignes, Cuisine Plus, Ixina et Cuisines R\u00e9f\u00e9rences.\u00a0<\/b> Des enseignes qui permettent au groupe de se placer dans le top 5 des leaders du march\u00e9 de la cuisine en France.<\/div>\n
Voici quelques extraits d’une interview de Lo\u00efc Paitel, Pr\u00e9sident-directeur g\u00e9n\u00e9ral de FBD, par St\u00e9phane Soumier sur BFM Business le15 avril 2016.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lo\u00efc Paitel, Pr\u00e9sident-directeur g\u00e9n\u00e9ral de FBD, commence par pr\u00e9senter le groupe : \u00ab Nous sommes une filiale du groupe Nobilia, qui est un fabriquant allemand, c\u2019est le plus gros fabriquant de cuisines au monde. 2600 cuisines sortent de ses usines par jour. Chez FBD, nous avons 3 enseignes,\u00a0<\/i>Cuisine Plus<\/i><\/a>, <\/i>Ixina <\/i><\/a>et <\/i>Cuisines R\u00e9f\u00e9rences<\/i><\/a>. Nous avons une offre qui est diff\u00e9rente suivant les enseignes. Nobilia fait partie des fournisseurs, nous avons \u00e9galement d\u2019autres fournisseurs, pour permettre aux franchis\u00e9s d\u2019avoir une offre plus large et de r\u00e9pondre aux besoins de consommateurs. \u00bb
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Positionnement du groupe<\/h3>\n
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Pour ce qui est du positionnement des enseignes FBD par rapport \u00e0 la concurrence, Lo\u00efc Paitel explique : \u00ab Un consommateur qui va chez Ikea est sur un premier \u00e9quipement ou sur un investissement locatif .Un consommateur qui vient chez nous, veut une solution globale concr\u00e8te. L\u2019\u00e9quipement chez Ikea se situe pr\u00e8s 2660 euros, nous on se situe plus proche des 7000 euros. En termes de gamme et de nombre de meubles, quand vous \u00eates chez des g\u00e9n\u00e9ralistes, vous \u00eates sur une offre de 500 meubles. Quand vous \u00eates sp\u00e9cialistes vous avez environ 5000 meubles. La notion de personnalisation est beaucoup plus importante<\/b>, la capacit\u00e9 \u00e0 offrir des produits avec des tendances, des couleurs originales est aussi plus importante et plus large. Nous sommes des apporteurs de solutions, Ikea ou d\u2019autres g\u00e9n\u00e9ralistes sont des apporteurs de produits \u00e0 un bas coup, dans un premier temps, pour un premier \u00e9quipement. \u00bb\u00a0<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La cuisine \u00e9quip\u00e9e, un march\u00e9 en pleine expansion<\/h3>\n
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Le pr\u00e9sident-directeur g\u00e9n\u00e9ral du groupe FBD a en outre \u00e9tabli le lien entre \u00e9volution du march\u00e9 de la cuisine et aspects culturels \u00ab la notion de la cuisine, au niveau de l\u2019\u00e9quipement, la fonctionnalit\u00e9, l\u2019ergonomie, le design est diff\u00e9rente en France par rapport aux autres pays en Europe. Les cuisines sont ouvertes, il y a un aspect esth\u00e9tique visible de la part de la famille, des amis etc. La cuisine est en train de se d\u00e9velopper d\u2019une mani\u00e8re tr\u00e8s importante, c\u2019est pour cela que le march\u00e9 de la cuisine est dynamique. \u00bb<\/i>\u00a0 \u00a0 \u00a0 <\/div>\n
Un march\u00e9 qui a toutes les chances de se d\u00e9velopper davantage dans les ann\u00e9es \u00e0 venir. Une \u00e9tude r\u00e9v\u00e8le que les Fran\u00e7ais changent de cuisine tous les 23 ans en moyenne alors qu\u2019ils voudraient le faire tous les 14 ans.<\/b> <\/div>\n
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L\u2019innovation au c\u0153ur du concept FBD<\/h3>\n
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Lo\u00efc Paitel a \u00e9galement mis l\u2019accent sur l\u2019importance de l\u2019innovation pour toutes les enseignes du groupe FBD : \u00ab Nous avons un partenariat avec Dasso, avec Dasso System. Nous avons un configurateur 3D sur le site internet qui permet au consommateur de rentrer les dimensions de sa pi\u00e8ce et c\u2019est le logiciel qui fournit des solutions<\/b>, vous avez 25 solutions, vous allez travailler la solution qui convient le plus \u00e0 vos besoins. Nous avons aussi, dans les magasins, ce que nous appelons des pi\u00e8ces o\u00f9 le consommateur, avec une lunette 3D, peut voir sa cuisine en r\u00e9alit\u00e9, peut se projetant dans sa cuisine.<\/b> \u00bb \u00a0 <\/i>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 <\/div>\n
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La Franchise Business Division est sp\u00e9cialis\u00e9e dans la distribution de cuisines sur mesure \u00e0 travers ses trois enseignes, Cuisine Plus, Ixina et Cuisines R\u00e9f\u00e9rences, <\/p>\n

Extrait interview Lo\u00efc Paitel, Pr\u00e9sident-directeur g\u00e9n\u00e9ral FBD<\/p>\n","protected":false},"author":7828,"featured_media":287143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-287142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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