{"id":287177,"date":"2016-10-30T06:57:00","date_gmt":"2016-10-30T05:57:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-cordonnerie-francois-blondelle-marie-tradition-et-marketing-2765"},"modified":"2016-10-30T06:57:00","modified_gmt":"2019-03-07T16:01:34","slug":"la-franchise-cordonnerie-francois-blondelle-marie-tradition-et-marketing-2765","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-cordonnerie-francois-blondelle-marie-tradition-et-marketing-2765","title":{"rendered":"La franchise Cordonnerie Fran\u00e7ois Blondelle marie tradition et marketing"},"content":{"rendered":"
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Alors qu’il exploitait d\u00e9j\u00e0 4 cordonneries, Fran\u00e7ois Blondelle ne voulut pas s’arr\u00eater en si bon chemin.<\/b> Comme tout entrepreneur volontaire, il avait pour objectif d’agrandir son r\u00e9seau. Lorsqu’il eut des difficult\u00e9s \u00e0 financer son 5\u00e8me magasin – les banques sont prudentes n’est-ce pas ? –\u00a0il d\u00e9cida de lancer sa \u00ab\u00a0Franchise du cuir\u00a0\u00bb.<\/b><\/span> \u00a0

Vu dans le magazine Initiatives Nord Pas de Calais<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept pour mettre le client au centre de l’attention<\/h3>\n
Afin de rajeunir l’image de la profession de cordonnier et remettre le client au centre de l’attention, l’entrepreneur a d\u00e9cid\u00e9 de marier le marketing \u00e0 la tradition.<\/b><\/span> \u00ab\u00a0Un service minute, c’est un client minute. Les clients m\u00e9ritent mieux<\/b>. Bien s\u00fbr, nous r\u00e9alisons des doubles de cl\u00e9s, mais la machine est au fond du magasin. Ici, l’environnement est d’abord marqu\u00e9 par la pr\u00e9sence du cuir<\/i>\u00ab\u00a0, explique Fran\u00e7ois Blondelle
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Emmanuel Leriche, premier franchis\u00e9 de l’enseigne<\/b> \u00e0 Cysoing<\/b> confirme la m\u00eame id\u00e9e: \u00ab\u00a0Dans le magasin, des panneaux expliquent aux clients ce qu’est un Derby ou un Richelieu et une place importante dans les rayons est consacr\u00e9e aux ventes compl\u00e9mentaires avec des produits haut de gamme pour lesquels la notion de conseil est importante<\/b><\/i>\u00ab\u00a0.<\/span>
Emmanuel Leriche compte proposer bient\u00f4t des ateliers<\/b> pour apprendre \u00e0 glacer ou patiner les chaussures. Ce premier franchis\u00e9 a totalement chang\u00e9 de domaine lorsqu’il a rejoint la franchise Cordonnerie Fran\u00e7ois Blondelle<\/a><\/b>.
L’ing\u00e9nieur m\u00e9canicien de formation<\/b> avait occup\u00e9 des fonctions importantes pendant 20 ans dans la grande distribution sp\u00e9cialis\u00e9e<\/b>.<\/span> <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Int\u00e9rieur magasin Cordonnerie Fran\u00e7ois Blondelle <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Produits utilis\u00e9s chez Cordonnerie Fran\u00e7ois Blondelle <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Alors qu’il exploitait d\u00e9j\u00e0 4 cordonneries, Fran\u00e7ois Blondelle ne voulut pas s’arr\u00eater en si bon chemin. Comme tout entrepreneur volontaire, il avait pour objectif d’agrandir son r\u00e9seau. Lorsqu’il eut des difficult\u00e9s \u00e0 financer son 5\u00e8me magasin – les banques sont prudentes n’est-ce pas ? –\u00a0il d\u00e9cida de lancer sa \u00ab\u00a0Franchise du cuir\u00a0\u00bb. \u00a0 Vu dans […]<\/p>\n","protected":false},"author":7776,"featured_media":287178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise Cordonnerie Fran\u00e7ois Blondelle marie tradition et marketing<\/title>\n<meta name=\"description\" content=\"Alors qu'il exploitait d\u00e9j\u00e0 4 cordonneries, Fran\u00e7ois Blondelle ne voulut pas s'arr\u00eater en si bon chemin. 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