Entre la p\u00e9riph\u00e9rie, le centre-ville et les quartiers r\u00e9sidentiels, il faut pouvoir r\u00e9pondre par une offre commerciale adapt\u00e9e<\/b> et comprendre aussi les contraintes des habitants en termes de mobilit\u00e9 et d\u2019accessibilit\u00e9. Donc cr\u00e9er un authentique commerce de proximit\u00e9 qui g\u00e9n\u00e8re du lien social<\/b>. l\u2019urbanisme commercial se doit d\u2019avoir une vision large d\u2019une agglom\u00e9ration pour satisfaire tous les couches de la population qu\u2019elle soit de centre-ville ou suburbaine. <\/p>\n Pour r\u00e9ussir, Un partenariat \u00e9quitable entre les secteurs priv\u00e9s et publics est n\u00e9cessaire. Les centre-ville ont besoin de se r\u00e9inventer mais ne peut se faire sans modification plus ou moins importante des infrastructures immobili\u00e8res<\/b> qui pourraient faire l\u2019objet d\u2019expropriation et r\u00e9g\u00e9n\u00e9rer certains quartiers un peu \u00ab\u00a0oubli\u00e9s\u00a0\u00bb tout en am\u00e9liorant l\u2019environnement \u00e9conomique de certaines zones. Le but\u00a0: cr\u00e9er des quartiers dynamiques en recrutant de la main-d\u2019\u0153uvre locale, en faisant appel \u00e0 des producteurs locaux dans des points de vente nouveaux par exemple.<\/p>\n
Pour avoir des chances d\u2019aboutir, l\u2019urbanisme commercial doit selon L\u00e9on F Wegnez \u2013directeur g\u00e9n\u00e9ral d\u2019Urbicom \u00ab\u00a0maintenir, d\u00e9velopper et faire coexister dans la zone consid\u00e9r\u00e9e, \u00e0 la fois des activit\u00e9s commerciales et des activit\u00e9s diverses li\u00e9es \u00e0 la vie sociale des personnes qui y vivent, y travaillent, y circulent,\u2026<\/i>\u00a0\u00bb En effet, retrouver des commerces pr\u00e8s de chez soi et qui plus est, bien int\u00e9gr\u00e9s dans l\u2019environnement socio-\u00e9conomique est une probl\u00e9matique \u00e0 r\u00e9soudre par l\u2019urbanisme commercial. <\/b><\/p>\n
Exemple : comment\u00a0 \u00e9viter les d\u00e9placements en voiture pour faire ses courses. Les rues pi\u00e9tonnes commer\u00e7antes font partie des options avec un choix d\u2019enseignes suffisamment large pour attirer toutes les g\u00e9n\u00e9rations (commerces sp\u00e9cialis\u00e9s, \u00e9quipement \u00e0 la personne, caf\u00e9-restaurant. A condition d\u2019y acc\u00e9der via les transports en commun ou des parkings publics voisins. d’o\u00f9 des infrastructures urbaines adapt\u00e9es. La mobilit\u00e9 et l\u2019accessibilit\u00e9 aux commerces en ville dans un cadre convivial et respectueux du patrimoine architectural sont les grands d\u00e9fis des prochaines ann\u00e9es pour l\u2019urbanisme commercial. <\/p>\n
D’apr\u00e8s un article de L\u00e9on W\u00e9gnez dans la revue belge DA (Distribution d\u2019aujourd\u2019hui). <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Les habitudes de consommation ont chang\u00e9, les zones commerciales p\u00e9riph\u00e9riques se sont d\u00e9velopp\u00e9es pour proposer des surfaces de vente plus grandes et un acc\u00e8s plus ais\u00e9. Il \u00a0n\u2019en reste pas moins vrai que le commerce au c\u0153ur des villes garde toujours sa place pour r\u00e9pondre \u00e0 une attente des consommateurs qui cherchent une offre commerciale […]<\/p>\n","protected":false},"author":42,"featured_media":286855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134,140],"class_list":["post-287257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\n
L\u2019urbanisme commercial r\u00e9invente le commerce en ville<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n