{"id":287268,"date":"2016-10-20T07:03:00","date_gmt":"2016-10-20T06:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/cession-de-reseau-quel-impact-sur-les-franchises-7507"},"modified":"2016-10-20T07:03:00","modified_gmt":"2019-03-07T16:01:35","slug":"cession-de-reseau-quel-impact-sur-les-franchises-7507","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/cession-de-reseau-quel-impact-sur-les-franchises-7507","title":{"rendered":"Cession de r\u00e9seau : quel impact sur les franchis\u00e9s ?"},"content":{"rendered":"
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Lorsqu\u2019un franchis\u00e9 adh\u00e8re \u00e0 un r\u00e9seau, il ne pense souvent pas \u00e0 l\u2019\u00e9ventualit\u00e9 du rachat de l\u2019enseigne franchiseur par une autre entit\u00e9<\/b>. Il devrait pourtant, car une telle op\u00e9ration pourrait le concerner directement.<\/p><\/div>\n
Point de vue l\u00e9gal, mais \u00e9galement aper\u00e7u de ce qui se passe dans la pratique, focus sur les cessions d\u2019enseigne franchiseur.<\/p><\/div>\n
VU DANS Les Echos de la Franchise, par Fabrice Michelier<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelle forme de cession ?<\/h3>\n
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L\u2019impact juridique de la cession du r\u00e9seau d\u00e9pend en grande partie de la forme qu\u2019elle prend. Ainsi, une prise de contr\u00f4le de la soci\u00e9t\u00e9 franchiseur n\u2019affecte en rien le contrat de franchise <\/b>et ne n\u00e9cessite donc pas, d\u2019un point de vue l\u00e9gal, l\u2019accord du franchis\u00e9.<\/p><\/div>\n
Les choses peuvent \u00eatre plus compliqu\u00e9es avec d\u2019autres formes de cession comme l\u2019explique Ma\u00eetre Gr\u00e9goire Toulouse, avocat sp\u00e9cialis\u00e9 en franchise au sein du cabinet Taylor Wessing <\/b>: \u00ab C\u2019est un cas plus rare qui concerne plut\u00f4t les franchiseurs qui disposent de plusieurs marques, comme les chaines d\u2019h\u00f4tels par exemple. On peut assister \u00e0 la cession d\u2019une marque pour des raisons strat\u00e9giques. Cela peut passer par la cession des contrats de franchise, et l\u2019accord des franchis\u00e9s est alors n\u00e9cessaire mais il peut \u00eatre donn\u00e9 par avance dans le contrat.\u00bb<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Se pr\u00e9parer \u00e0 toutes les \u00e9ventualit\u00e9s<\/h3>\n
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Sur cette question comme sur d\u2019autres, seul un contrat d\u00e9taill\u00e9 et envisageant toutes les \u00e9ventualit\u00e9s permet de garantir les droits de toutes les parties<\/b>. Dans le cas pr\u00e9cis du rachat de l\u2019enseigne franchiseur, il existe des clauses \u00ab d\u2019autorisation anticip\u00e9e \u00bb en vertu desquelles le franchis\u00e9 donne son accord \u00e0 une \u00e9ventuelle cession dans le futur. \u00a0Notons que la clause en question prend \u00e9galement en compte les int\u00e9r\u00eats du franchis\u00e9 en stipulant que le r\u00e9seau doit \u00eatre conserv\u00e9 en l\u2019\u00e9tat. <\/div>\n
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L\u2019absence de clauses relatives \u00e0 l\u2019\u00e9ventualit\u00e9 d\u2019une cession donne lieu \u00e0 de s\u00e9rieuses complications, relatives au nom de marque, si cela venait \u00e0 arriver.\u00a0<\/p><\/div>\n
Les rachats qui concernent deux acteurs op\u00e9rant sur le m\u00eame secteur, posent \u00e9galement le probl\u00e8me d\u2019une \u00e9ventuelle situation de monopole <\/b>n\u00e9cessitant l\u2019intervention l\u2019autorit\u00e9 de la concurrence. Tel fut le cas pour Carrefour qui a d\u00fb c\u00e9der des points de vente Dia, enseigne qu\u2019il avait rachet\u00e9e en 2014, \u00e0 certains de ses concurrents.
\u00a0<\/div>\n
En dehors de ces aspects purement juridiques, \u00ab Les franchis\u00e9s sont souvent consult\u00e9s en amont, des d\u00e9marches sont effectu\u00e9es afin d\u2019obtenir l\u2019accord du r\u00e9seau avant l\u2019acquisition. Sans l\u2019adh\u00e9sion des membres du r\u00e9seau, l\u2019op\u00e9ration est risqu\u00e9e \u00bb<\/i>, rassure Gr\u00e9goire Toulouse.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Lorsqu\u2019un franchis\u00e9 adh\u00e8re \u00e0 un r\u00e9seau, il ne pense souvent pas \u00e0 l\u2019\u00e9ventualit\u00e9 du rachat de l\u2019enseigne franchiseur par une autre entit\u00e9. Il devrait pourtant, car une telle op\u00e9ration pourrait le concerner directement. Point de vue l\u00e9gal, mais \u00e9galement aper\u00e7u de ce qui se passe dans la pratique, focus sur les cessions d\u2019enseigne franchiseur. VU […]<\/p>\n","protected":false},"author":7828,"featured_media":287267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,141],"class_list":["post-287268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nCession de r\u00e9seau : quel impact sur les franchis\u00e9s ?<\/title>\n<meta name=\"description\" content=\"Lorsqu\u2019un franchis\u00e9 adh\u00e8re \u00e0 un r\u00e9seau, il ne pense souvent pas \u00e0 l\u2019\u00e9ventualit\u00e9 du rachat de l\u2019enseigne franchiseur par une autre entit\u00e9. 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