{"id":287274,"date":"2016-10-19T07:04:00","date_gmt":"2016-10-19T06:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/yves-rocher-a-madagascar-un-voyage-sous-le-signe-de-lethique-6149"},"modified":"2016-10-19T07:04:00","modified_gmt":"2019-03-07T16:01:35","slug":"yves-rocher-a-madagascar-un-voyage-sous-le-signe-de-lethique-6149","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/yves-rocher-a-madagascar-un-voyage-sous-le-signe-de-lethique-6149","title":{"rendered":"Yves Rocher \u00e0 Madagascar : un voyage sous le signe de l\u2019\u00e9thique"},"content":{"rendered":"
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Pionni\u00e8re de la cosm\u00e9tique v\u00e9g\u00e9tale, la franchise Yves Rocher a ficel\u00e9 ses circuits d\u2019approvisionnement bien avant que la beaut\u00e9 verte ne soit \u00e0 la mode<\/b>.<\/p><\/div>\n
L\u2019enseigne a ainsi pu mettre en place 250 fili\u00e8res v\u00e9g\u00e9tales \u00e0 travers le monde<\/b>, dont une \u00e0 Madagascar. A la cl\u00e9, culture et cueillette de plantes aux mille vertus dans le respect le plus total de l\u2019environnement, mais \u00e9galement de la population locale.<\/p><\/div>\n
VU DANS La Parisienne<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les fili\u00e8res v\u00e9g\u00e9tales Yves Rocher<\/h3>\n
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Les plantes qu\u2019utilise Yves Rocher dans la fabrication de ses cosm\u00e9tiques proviennent des quatre coins de la terre. En effet, outre ses 55 hectares d\u00e9di\u00e9s \u00e0 la culture biologique \u00e0 La Gacilly en Bretagne, la marque s\u2019approvisionne dans d\u2019antres pays dont le Maroc pour l’argan, le Canada pour l’\u00e9rable ou encore l’Inde pour l’hibiscus. <\/div>\n
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L\u2019\u00eele de Madagascar, connue pour son incroyable biodiversit\u00e9 (14 000 vari\u00e9t\u00e9s de plantes dont 80 % end\u00e9miques), \u00a0fait partie des fili\u00e8res v\u00e9g\u00e9tales d\u2019Yves Rocher et fournit \u00e0 la marque trois plantes : sigesbeckia, centella et aphloia.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une marque responsable <\/h3>\n
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L\u2019aphloia est un parfait exemple de l\u2019engagement de Yves Rocher dans le d\u00e9veloppement durable de ses fili\u00e8res v\u00e9g\u00e9tales.\u00a0 <\/div>\n
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En effet, cette plante, utilis\u00e9e pour la fabrication du soin Elixir Jeunesse, pousse \u00e0 l\u2019\u00e9tat sauvage sur l\u2019\u00eele. Pour pouvoir la cueillir en toute l\u00e9galit\u00e9, la marque a donc obtenu une autorisation. La cueillette a ensuite \u00e9t\u00e9 d\u00e9l\u00e9gu\u00e9e \u00e0 un partenaire local dont la strat\u00e9gie de recrutement favorise l\u2019emploi des femmes de la r\u00e9gion o\u00f9 pousse la plante<\/b>.<\/p><\/div>\n
Yves Rocher contribue en outre au financement d\u2019un projet \u00e9ducatif \u00e0 destination des jeunes les plus d\u00e9munis<\/b>.\u00a0<\/p><\/div>\n
La marque veille \u00e9galement \u00e0 la pr\u00e9servation de sa fili\u00e8re v\u00e9g\u00e9tale. Pour ce faire, la plante est cueillie \u00e0 la bonne p\u00e9riode et avec le plus grand soin : l’effeuillage des plus jeunes extr\u00e9mit\u00e9s se fait \u00e0 la main avec beaucoup de d\u00e9licatesse.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La qualit\u00e9 au c\u0153ur des exigences Yves Rocher<\/h3>\n
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Une fois cueillie, la plante s\u00e8che \u00e0 l\u2019ombre et transite par une soci\u00e9t\u00e9 de pressage et de conditionnement avant son exp\u00e9dition \u00e0 la soci\u00e9t\u00e9 Yves Rocher. La marque proc\u00e8de alors aux v\u00e9rifications n\u00e9cessaires pour s\u2019assurer de la conformit\u00e9 de cette mati\u00e8re avec ses exigences de qualit\u00e9. Une qualit\u00e9 qui se retrouve dans les produits Yves Rocher et ses soins in\u00e9dits.\u00a0 <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pionni\u00e8re de la cosm\u00e9tique v\u00e9g\u00e9tale, la franchise Yves Rocher a ficel\u00e9 ses circuits d\u2019approvisionnement bien avant que la beaut\u00e9 verte ne soit \u00e0 la mode. L\u2019enseigne a ainsi pu mettre en place 250 fili\u00e8res v\u00e9g\u00e9tales \u00e0 travers le monde, dont une \u00e0 Madagascar. A la cl\u00e9, culture et cueillette de plantes aux mille vertus dans […]<\/p>\n","protected":false},"author":7828,"featured_media":287273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nYves Rocher \u00e0 Madagascar : un voyage sous le signe de l\u2019\u00e9thique<\/title>\n<meta name=\"description\" content=\"Pionni\u00e8re de la cosm\u00e9tique v\u00e9g\u00e9tale, la franchise Yves Rocher a ficel\u00e9 ses circuits d\u2019approvisionnement bien avant que la beaut\u00e9 verte ne soit \u00e0 la mode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/yves-rocher-a-madagascar-un-voyage-sous-le-signe-de-lethique-6149\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yves Rocher \u00e0 Madagascar : un voyage sous le signe de l\u2019\u00e9thique\" \/>\n<meta property=\"og:description\" content=\"Pionni\u00e8re de la cosm\u00e9tique v\u00e9g\u00e9tale, la franchise Yves Rocher a ficel\u00e9 ses circuits d\u2019approvisionnement bien avant que 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