{"id":287285,"date":"2016-10-15T06:55:00","date_gmt":"2016-10-15T05:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456"},"modified":"2016-10-15T06:55:00","modified_gmt":"2019-03-07T16:01:35","slug":"shopper-marketing-quand-le-magasin-devient-support-de-communication-9456","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456","title":{"rendered":"Shopper Marketing, quand le magasin devient support de communication !"},"content":{"rendered":"
\n
\n
\n
Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d’achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre tout en \u0153uvre pour d\u00e9clencher un achat. Merchandising, mais \u00e9galement ameublement, agencement et autres promotions, tous les d\u00e9tails doivent \u00eatre pens\u00e9s pour que le point de vente devienne un v\u00e9ritable support de communication<\/b>. Des d\u00e9tails qui d\u00e9coulent d\u2019une strat\u00e9gie baptis\u00e9e le Shopper Marketing ou le marketing tourn\u00e9 vers les shoppers<\/b>.<\/p>\n

VU DANS Distribution d’Aujourd’hui, par L\u00e9on F Wegnez<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
\n
<\/a> <\/div>\n
\n
\n

Des enseignes dont la franchise Intermarch\u00e9<\/a>, la franchise Bricomarch\u00e9<\/a>, la franchise Casino <\/a>ou encore la franchise Cavavin<\/a> ont d\u00e9j\u00e0 int\u00e9gr\u00e9 le Shopper Marketing dans leurs process. Ainsi, l\u2019architecture de leurs points de vente est con\u00e7ue pour instaurer un climat de confort et de convivialit\u00e9 favorisant le passage \u00e0 l\u2019action de la part des clients<\/b>. Le mobilier commercial des magasins de ces enseignes est lui \u00e9galement orient\u00e9 Shopper Marketing.<\/p>\n

La strat\u00e9gie marketing tourn\u00e9e vers les shoppers apporte une vision globale qui doit \u00eatre concr\u00e9tis\u00e9e dans le point de vente \u00e0 travers une s\u00e9rie de d\u00e9tails. Ainsi, chaque rayon, voire chaque famille d\u2019articles, doit \u00eatre mise en valeur pour augmenter les chances d\u2019un achat impulsif.\u00a0<\/p><\/div>\n
Notons que certains produits ont la capacit\u00e9 intrins\u00e8que de favoriser de tels achats. Ces produits doivent \u00eatre judicieusement plac\u00e9s pour attirer l\u2019attention des shoppers. Cette d\u00e9marche est d\u2019autant plus importante que les consommateurs sont de plus en plus nombreux \u00e0 savoir d\u00e9j\u00e0 ce qu’ils veulent acheter lorsqu\u2019ils p\u00e9n\u00e8trent dans un magasin. La d\u00e9marche Shopper Marketing consiste \u00e0 leur faciliter le rep\u00e9rage via une bonne signal\u00e9tique tout en pla\u00e7ant des produits qu\u2019ils ne comptaient pas acheter mais qui pourraient susciter leur int\u00e9r\u00eat.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n

Redonner aux promotions leur importance<\/h3>\n
\n
L\u2019autre axe du Shopper Marketing est en relation avec les promotions. En effet, les distributeurs ont tellement us\u00e9 et abus\u00e9 des r\u00e9ductions en tout genre que les consommateurs ont fini par oublier qu\u2019il s\u2019agit d\u2019op\u00e9rations ponctuelles et non des prix habituels de tel ou tel produit. <\/div>\n
<\/div>\n
Le shopper Marketing se donne pour mission de revaloriser les promotions aux yeux des clients<\/b>. Pour ce faire, le magasin doit leur exposer clairement les raisons de l\u2019action promotionnelle : mentionner qu\u2019il s\u2019agit d\u2019un d\u00e9stockage ou d\u2019une opportunit\u00e9 commerciale qui s\u2019est offerte \u00e0 lui et dont il veut les faire b\u00e9n\u00e9ficier\u2026\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d’achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre tout en \u0153uvre pour d\u00e9clencher un achat. Merchandising, mais \u00e9galement ameublement, agencement et autres promotions, tous les d\u00e9tails doivent \u00eatre pens\u00e9s pour que le point de vente devienne un v\u00e9ritable […]<\/p>\n","protected":false},"author":7828,"featured_media":287284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-287285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nShopper Marketing, quand le magasin devient support de communication !<\/title>\n<meta name=\"description\" content=\"Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d'achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper Marketing, quand le magasin devient support de communication !\" \/>\n<meta property=\"og:description\" content=\"Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d'achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-15T05:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:01:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"424\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hajer Kacem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hajer Kacem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/9d663ba966cfd3b23cad2ab1717f5620\"},\"headline\":\"Shopper Marketing, quand le magasin devient support de communication !\",\"datePublished\":\"2016-10-15T05:55:00+00:00\",\"dateModified\":\"2019-03-07T16:01:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\",\"url\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\",\"name\":\"Shopper Marketing, quand le magasin devient support de communication !\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg\",\"datePublished\":\"2016-10-15T05:55:00+00:00\",\"dateModified\":\"2019-03-07T16:01:35+00:00\",\"description\":\"Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d'achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg\",\"width\":424,\"height\":283},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/9d663ba966cfd3b23cad2ab1717f5620\",\"name\":\"Hajer Kacem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c5631420f5d9d0e8f47c2153b644e05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c5631420f5d9d0e8f47c2153b644e05?s=96&d=mm&r=g\",\"caption\":\"Hajer Kacem\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopper Marketing, quand le magasin devient support de communication !","description":"Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d'achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456","og_locale":"fr_FR","og_type":"article","og_title":"Shopper Marketing, quand le magasin devient support de communication !","og_description":"Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d'achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre","og_url":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456","og_site_name":"AC Franchise","article_published_time":"2016-10-15T05:55:00+00:00","article_modified_time":"2019-03-07T16:01:35+00:00","og_image":[{"width":424,"height":283,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg","type":"image\/jpeg"}],"author":"Hajer Kacem","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hajer Kacem","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/9d663ba966cfd3b23cad2ab1717f5620"},"headline":"Shopper Marketing, quand le magasin devient support de communication !","datePublished":"2016-10-15T05:55:00+00:00","dateModified":"2019-03-07T16:01:35+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456"},"wordCount":441,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456","url":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456","name":"Shopper Marketing, quand le magasin devient support de communication !","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg","datePublished":"2016-10-15T05:55:00+00:00","dateModified":"2019-03-07T16:01:35+00:00","description":"Il est de notori\u00e9t\u00e9 publique qu\u2019une bonne partie des d\u00e9cisions d'achat se prend dans les points de vente, d\u2019o\u00f9 l\u2019importance pour les magasins de mettre","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/shopper-marketing-quand-le-magasin-devient-support-de-communication-9456#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/10\/11\/20161012004139-90eb362c98780f748182c24b2658f069.jpg","width":424,"height":283},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/9d663ba966cfd3b23cad2ab1717f5620","name":"Hajer Kacem","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c5631420f5d9d0e8f47c2153b644e05?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c5631420f5d9d0e8f47c2153b644e05?s=96&d=mm&r=g","caption":"Hajer Kacem"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/287285"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/7828"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=287285"}],"version-history":[{"count":1,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/287285\/revisions"}],"predecessor-version":[{"id":289082,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/287285\/revisions\/289082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/287284"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=287285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=287285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=287285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}