{"id":287326,"date":"2016-10-10T07:07:00","date_gmt":"2016-10-10T06:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-franchise-de-mr-mounir-mouakhar-president-de-la-chambre-de-commerce-et-dindustrie-de-tunis-2637"},"modified":"2016-10-10T07:07:00","modified_gmt":"2019-03-07T16:01:36","slug":"interview-franchise-de-mr-mounir-mouakhar-president-de-la-chambre-de-commerce-et-dindustrie-de-tunis-2637","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-franchise-de-mr-mounir-mouakhar-president-de-la-chambre-de-commerce-et-dindustrie-de-tunis-2637","title":{"rendered":"Interview Franchise de Mr Mounir Mouakhar, Pr\u00e9sident de la Chambre de Commerce et d’Industrie de Tunis"},"content":{"rendered":"
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Mounir Mouakhar, pr\u00e9sident de la CCI de Tunis et initiateur du salon Tunismed Franchise <\/div>\n<\/p><\/div>\n
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Nous avons eu l’occasion d’interviewer M. Mounir Mouakhar, Pr\u00e9sident \u00a0de la CCI de Tunis<\/a>, au cours de la journ\u00e9e de formation gratuite pour futur franchis\u00e9<\/a>, organis\u00e9e par AC Franchise Tunisie et le CLDP \u00e9manant du gouvernement am\u00e9ricain, avec le soutien de la CCI de Tunis et de l’Association Tunisienne de la Franchise<\/a> et qui s’est d\u00e9roul\u00e9e \u00e0 l\u2019h\u00f4tel Concorde \u00e0 Tunis le 27 septembre 2016. M. Mouakhar nous a parl\u00e9 de l’\u00e9volution de la franchise en Tunisie, de ses avantages et des points \u00e0 am\u00e9liorer.<\/i><\/div>\n

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AC Franchise : Qu\u2019est-ce qui a chang\u00e9 en Tunisie depuis le premier salon ? O\u00f9 en est la franchise aujourd\u2019hui ?\u00a0<\/b><\/i><\/div>\n

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Mounir Mouakhar<\/b> : \u201c <\/i>En Tunisie, ce qui a chang\u00e9 c’est la perception du secteur de la franchise. Cette forme de commerce en r\u00e9seau \u00e9tait peu ou pas connue, mais depuis quelques ann\u00e9es le secteur s’est d\u00e9velopp\u00e9. Il y a \u00e9galement une prise de conscience des tunisiens et des pouvoirs publics des avantages de la franchise et de son r\u00f4le dans la cr\u00e9ation d\u2019emplois dans la modernisation du secteur et dans la r\u00e9alisation de nouveaux projets qui ont toutes les chances d’aboutir.\u00a0<\/div>\n

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Depuis \u00a0la \u00a0premi\u00e8re \u00a0\u00e9dition \u00a0du Salon Tunis-Med Franchise, les \u00a0concern\u00e9s \u00a0ont \u00a0commenc\u00e9 \u00e0 prendre connaissance de la capacit\u00e9 de travailler \u00e0 partir de ce concept afin de le rendre plus efficace et \u00a0apte \u00e0 s\u2019exporter vu que l\u2019\u00e9conomie \u00a0tunisienne jouit d\u2019une capacit\u00e9 \u00e0 \u00a0s\u2019exporter et pour d\u00e9velopper la franchise aussi bien au \u00a0niveau \u00a0national qu\u2019international. En effet, \u00a0les candidats \u00a0sont \u00a0pour la plupart \u00a0des industriels, des commer\u00e7ants, des distributeurs, des \u00a0jeunes promoteurs, etc. sachant \u00a0que \u00a0trois banques tunisiennes \u00e0 savoir\u00a0Amen Bank, Attijari Bank \u00a0et l\u2019ATB sont \u00a0pr\u00eates \u00e0 financer des projets de Franchise. Je pense qu\u2019il \u00a0est important de revoir\u00a0la loi actuelle et de fa\u00e7onner une loi sp\u00e9cifique \u00e0 la franchise<\/b>. Il faut dire que la Chambre de Commerce et d’Industrie\u00a0de Tunis<\/a> a \u00e9t\u00e9 pr\u00e9curseur dans ce domaine puisque nous avons organis\u00e9 le premier salon en 2009 tout de suite apr\u00e8s la promulgation\u00a0de la loi de 2009 sur la\u00a0modernisation du\u00a0commerce.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le salon Tunismed Franchise en est \u00e0 sa 6\u00e8me \u00e9dition <\/div>\n<\/p><\/div>\n
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A ce \u00a0titre, \u00a0la \u00a0 \u00a06\u00e8me \u00a0\u00e9dition \u00a0du \u00a0Salon Tunis-Med Franchise<\/a>, \u00a0qui \u00a0se tiendra les \u00a07 et 8 \u00a0D\u00e9cembre \u00a02016 \u00a0sous le slogan \u00ab La Franchise : Ton prochain Patron, c\u2019est Toi ! \u00bb, sera \u00a0une \u00a0occasion \u00a0pour \u00a0offrir aux franchiseurs et aux \u00a0futurs \u00a0franchis\u00e9s \u00a0une \u00a0opportunit\u00e9 \u00a0de \u00a0se \u00a0positionner \u00a0davantage<\/b>\u00a0\u00a0 dans \u00a0le \u00a0monde \u00a0des \u00a0enseignes \u00a0et des marques \u00a0et de \u00a0d\u00e9couvrir \u00a0les \u00a0nouveaut\u00e9s \u00a0de \u00a0ce \u00a0mod\u00e8le.<\/div>\n<\/div>\n<\/div>\n
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Pour ce qui \u00a0est \u00a0de \u00a0l\u2019impact de ce \u00a0Salon sur la cr\u00e9ation de nouveaux projets, il est \u00e9vident qu\u2019il y a eu de nouvelles \u00a0franchises \u00a0et \u00a0qu\u2019il \u00a0y en aura \u00a0d\u2019autres \u00a0dans \u00a0le \u00a0futur car il s\u2019agit \u00a0d\u2019investir \u00a0dans \u00a0un \u00a0cr\u00e9neau porteur. A titre \u00a0d\u2019exemple la franchise IKIT<\/a> qui est sp\u00e9cialis\u00e9e dans la vente en \u00a0gros de \u00a0meubles \u00a0de \u00a0cuisine \u00a0et quincaillerie \u00a0de \u00a0meubles<\/b>, cr\u00e9\u00e9e \u00a0en \u00a02013, a actuellement \u00a0des franchises \u00a0sur le Grand Tunis, Bizerte,\u00a0M\u00e9denine, Djerba. Elle\u00a0vise \u00a0prochainement l\u2019implantation d\u2019au \u00a0moins \u00a0une \u00a0dizaine de magasins IKIT un peu \u00a0partout (Cap-Bon, Sousse, Sfax, Gafsa\u2026).\u201d<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Faut-il faire \u00e9voluer la loi tunisienne sur la franchise ? <\/div>\n<\/p><\/div>\n
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AC.F : Et c\u00f4t\u00e9 r\u00e9glementation ?\u00a0<\/i><\/b><\/div>\n
M.M<\/b>\u00a0: \u201c La r\u00e9glementation est toujours la m\u00eame, il n’y a pas eu de changement notable mais nous avons remarqu\u00e9 un raccourcissement des d\u00e9lais de traitements et une plus grande r\u00e9activit\u00e9 aupr\u00e8s des pouvoirs publics pour donner les accords n\u00e9cessaires pour les secteurs qui ne sont pas libres \u00e0 la franchise. Les autorisations sont livr\u00e9es dans des d\u00e9lais plus rapides. Quant \u00e0 la l\u00e9gislation, nous esp\u00e9rons bien entendu qu\u2019il y ait une future \u00e9volution importante de cette l\u00e9gislation<\/b>, ce qui permettra une plus grande libert\u00e9 et d\u2019informer \u00a0– comme nous avons d\u00e9j\u00e0 fait pour le Code des investissements – sur les secteurs qui ne sont pas autoris\u00e9s en mati\u00e8re de franchise. Pour tous les autres secteurs, les entrepreneurs vont pouvoir r\u00e9aliser leurs projets et ne pas rester tributaires de d\u00e9lais relativement longs pour l’obtention des autorisations.\u201d<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC. F\u00a0: Combien d\u2019\u00e9ditions du salon se sont d\u00e9roul\u00e9es ?\u00a0<\/i><\/b> <\/div>\n
M.M\u00a0<\/b>: \u201c Nous sommes \u00e0 notre 6\u00e8me \u00e9dition cette ann\u00e9e. 5 \u00e9ditions \u00a0 du \u00a0Salon \u00a0se \u00a0sont \u00a0d\u00e9roul\u00e9es jusqu\u2019\u00e0 aujourd\u2019hui, \u00a0\u00e0 \u00a0savoir :\u00a0 <\/div>\n
1\u00e8re \u00a0 \u00e9dition : en 2009 \u00a0sous \u00a0le \u00a0slogan \u00a0La \u00a0Franchise : \u00ab \u00a0Un \u00a0Concept \u00a0gagnant-gagnant \u00bb<\/div>\n
2\u00e8me \u00e9dition : en 2010 \u00a0sous \u00a0le \u00a0slogan : \u00ab Unis \u00a0pour \u00a0relever \u00a0les \u00a0d\u00e9fis \u00a0de \u00a0l\u2019emploi \u00bb<\/div>\n
3\u00e8me \u00e9dition : en 2011 \u00a0sous \u00a0le slogan : \u00ab A model \u00a0for \u00a0Success \u00bb<\/div>\n
4\u00e8me \u00e9dition : en 2013 \u00a0sous \u00a0le \u00a0th\u00e8me : \u00ab Franchising : a \u00a0bright \u00a0future \u00bb<\/div>\n
5\u00e8me \u00e9dition : en 2015 \u00a0sous \u00a0le \u00a0th\u00e8me : \u00ab \u00a0Franchising : a \u00a0bright \u00a0future \u00bb<\/div>\n
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La CCIT est \u00e0 l'origine du salon Tunismed Franchise <\/div>\n<\/p><\/div>\n
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AC.F : La franchise est-elle une menace \u00e9trang\u00e8re ou une chance pour la Tunisie ?\u00a0<\/i><\/b> <\/div>\n
M.M<\/b>\u00a0: \u201c Non, la \u00a0franchise \u00a0 ne \u00a0constitue \u00a0pas \u00a0 une \u00a0menace, bien \u00a0au \u00a0contraire, \u00a0elle \u00a0a un vrai impact \u00a0sur l\u2019emploi, c\u2019est un compl\u00e9ment \u00e0 ce qui existe d\u00e9j\u00e0 et \u00a0c\u2019est \u00a0plut\u00f4t \u00a0un \u00a0facteur \u00a0de \u00a0dynamisme \u00a0via \u00a0le \u00a0transfert \u00a0d\u2019un \u00a0savoir-faire \u00a0et \u00a0d\u2019une \u00a0technologie aussi \u00a0bien \u00a0sur \u00a0le \u00a0plan \u00a0r\u00e9gional \u00a0– en \u00a0d\u00e9veloppant \u00a0le \u00a0potentiel \u00a0\u00e9conomique \u00a0de \u00a0chaque \u00a0r\u00e9gion \u00a0et \u00a0en cr\u00e9ant \u00a0de \u00a0nouveaux \u00a0m\u00e9tiers – que sur le plan \u00a0international , en mat\u00e9rialisent \u00a0par \u00a0l\u2019\u00e9tablissement \u00a0de \u00a0liens \u00a0avec \u00a0les \u00a0 r\u00e9seaux \u00a0de \u00a0franchise de renomm\u00e9e. <\/p>\n

La franchise n’est pas un secteur qui vient se greffer \u00e0 un autre mais c\u2019est \u00a0plut\u00f4t deux secteurs compl\u00e9mentaires. Une franchise ne peut pas se substituer \u00e0 un commerce existant mais elle \u00a0peut \u00eatre un compl\u00e9ment \u00e0 ce qui existe d\u00e9j\u00e0 !\u201d<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le Franchise Business Club Tunisie a \u00e9t\u00e9 cr\u00e9\u00e9 par ac-franchise.be Tunisie l'un des deux principaux moyens de trouver des franchis\u00e9s avec le salon Tunismed Franchise. Le Franchise Business Club et AC Franchise sont partenaires du salon TunisMed Franchise et organisent des transferts de savoir-faire et d'exp\u00e9rience avec les professionnels de la franchise en Tunisie avec l'appui du CLDP \u00e9manant du gouvernement am\u00e9ricain et en partenariat avec la CCI de Tunis et l'Association Tunisienne de la Franchise. <\/div>\n<\/p><\/div>\n
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AC. F\u00a0: Quels sont vos conseils pour un franchis\u00e9 ? Pour un franchiseur ?<\/i><\/b> <\/div>\n
M.M<\/b>\u00a0: \u201c Je conseille aux futurs franchis\u00e9s de bien choisir leur franchiseur, de bien se renseigner avant de s’engager et de signer leur contrat de franchise. Futurs franchiseurs et futurs franchis\u00e9s peuvent faire appel \u00e0 des experts en franchise (avocats, conseillers juridiques, consultants, comptables, banquiers\u2026) afin de comprendre tous les aspects du secteur et \u00e9viter tout malentendu particuli\u00e8rement au niveau du contrat de franchise qui comporte certaines clauses qu’il faut ma\u00eetriser. Il y a des avocats sp\u00e9cialis\u00e9s en Tunisie pour assister les porteurs de projets et r\u00e9pondre \u00e0 leurs interrogations comme par exemple pour savoir si le fonds de commerce en franchise appartient au franchiseur ou franchis\u00e9. Il y a des aspects juridiques et contractuels qu’il faut mettre au clair d\u00e8s le d\u00e9but entre le franchiseur et le franchis\u00e9. <\/p>\n

Il est important pour le franchiseur d’avoir un franchis\u00e9 qui r\u00e9pond parfaitement au profil requis dans l’int\u00e9r\u00eat de la r\u00e9putation de la marque mais il est aussi important pour le franchis\u00e9 de choisir la bonne enseigne et de travailler \u00e0 d\u00e9velopper la notori\u00e9t\u00e9 de cette derni\u00e8re. J\u2019invite \u00a0par \u00a0ailleurs \u00a0les \u00a0franchiseurs \u00a0\u00e0 \u00a0communiquer \u00a0 aux \u00a0franchis\u00e9s \u00a0un \u00a0savoir-faire \u00a0r\u00e9el et \u00a0un transfert \u00a0de \u00a0technologie \u00a0qui \u00a0englobe une \u00a0assistance et une formation \u00a0ad\u00e9quates.\u201d <\/div>\n

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AC.F : Qu\u2019attendez-vous \u00e9ventuellement du gouvernement, des banques, d\u2019autres acteurs ?<\/i><\/b><\/div>\n
M.M\u00a0<\/b>: \u201c Je souhaite que \u00a0le gouvernement \u00a0participe \u00a0\u00e0 \u00a0la \u00a0promotion \u00a0de \u00a0la franchise \u00a0 \u00a0par \u00a0 la \u00a0promulgation d\u2019une \u00a0r\u00e9glementation \u00a0qui \u00a0rejoint \u00a0leurs \u00a0aspirations \u00a0 et \u00a0qui \u00a0leur \u00a0conf\u00e8re \u00a0plus \u00a0de \u00a0latitude au \u00a0niveau \u00a0des secteurs , \u00a0les \u00a0banques \u00a0sont \u00a0appel\u00e9es \u00a0\u00e0 \u00a0accorder \u00a0plus \u00a0de \u00a0facilit\u00e9s \u00a0aux \u00a0jeunes \u00a0promoteurs \u00a0et \u00a0\u00e0 \u00a0leur accorder \u00a0plus \u00a0d\u2019avantages \u00a0sur \u00a0le \u00a0plan \u00a0du \u00a0financement \u00a0propre \u00a0du \u00a0projet. Les \u00a0chambres \u00a0de \u00a0commerce et d\u2019industrie \u00a0doivent \u00a0\u00e9galement \u00a0jouer \u00a0leur \u00a0r\u00f4le \u00a0dans \u00a0l\u2019encadrement \u00a0des \u00a0franchis\u00e9s \u00a0\u00e0 \u00a0travers \u00a0le \u00a0conseil, la formation, etc. Last \u00a0but \u00a0not \u00a0least, l\u2019Association \u00a0Tunisienne \u00a0de \u00a0la \u00a0Franchise \u00a0doit \u00a0 jouer \u00a0pleinement \u00a0son \u00a0r\u00f4le dans \u00a0cette \u00a0action.\u201d<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Mounir Mouakhar, pr\u00e9sident de la CCI de Tunis et initiateur du salon Tunismed Franchise Nous avons eu l’occasion d’interviewer M. Mounir Mouakhar, Pr\u00e9sident \u00a0de la CCI de Tunis, au cours de la journ\u00e9e de formation gratuite pour futur franchis\u00e9, organis\u00e9e par AC Franchise Tunisie et le CLDP \u00e9manant du gouvernement am\u00e9ricain, avec le soutien de […]<\/p>\n","protected":false},"author":54,"featured_media":287321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-287326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nInterview Franchise de Mr Mounir Mouakhar, Pr\u00e9sident de la Chambre de Commerce et d'Industrie de Tunis<\/title>\n<meta name=\"description\" content=\"Mounir Mouakhar, pr\u00e9sident de la CCI de Tunis et initiateur du salon Tunismed Franchise Nous avons eu l'occasion d'interviewer M. 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