{"id":287347,"date":"2016-10-07T06:55:00","date_gmt":"2016-10-07T05:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mobalpa-des-cuisines-et-des-services-5309"},"modified":"2016-10-07T06:55:00","modified_gmt":"2019-03-07T16:01:36","slug":"mobalpa-des-cuisines-et-des-services-5309","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mobalpa-des-cuisines-et-des-services-5309","title":{"rendered":"Mobalpa : des cuisines et des services"},"content":{"rendered":"
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Enseigne du groupe Fournier, Mobalpa op\u00e8re dans le secteur de la cuisine et de l’\u00e9quipement de la maison.<\/p><\/div>\n
La marque doit son succ\u00e8s \u00e0 une strat\u00e9gie ax\u00e9e sur la satisfaction de ses clients notamment en leur proposant une large panoplie de services dont ils ont bien besoin !<\/p>\n
A l\u2019heure o\u00f9 l\u2019individualisme bat son plein et que chacun se croit (\u00e0 tort) oblig\u00e9 de tout faire tout seul sans demander d\u2019aide m\u00eame lorsqu\u2019il en a besoin, la franchise Mobalpa a choisi de naviguer \u00e0 contre-courant en accompagnant ses clients dans toutes les d\u00e9marches relatives \u00e0 l\u2019achat de leur cuisine.<\/p><\/div>\n
Une strat\u00e9gie au plus pr\u00e8s des attentes des diff\u00e9rentes classes d\u2019\u00e2ge des consommateurs comme le d\u00e9montre le barom\u00e8tre CSA pour la marque. <\/div>\n<\/p><\/div>\n

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A chaque \u00e2ge son accompagnement<\/h3>\n
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En effet, le barom\u00e8tre r\u00e9v\u00e8le que 55 % des couples \u00e2g\u00e9s entre 25 et 34 ans souhaitent tester les associations de coloris, de volumes, de formes. 53% des r\u00e9pondants appartenant \u00e0 cette classe d\u2019\u00e2ge ont besoin de s\u2019inspirer d\u2019exemples de la vraie vie et 64 % d\u2019entre eux d\u00e9sirent \u00a0voir toutes les configurations possibles pour leur cuisine. Ils sont \u00e9galement 41 % \u00e0 appr\u00e9cier \u00e0 sa juste valeur l\u2019avis d\u2019un expert.<\/p><\/div>\n
Le m\u00eame barom\u00e8tre r\u00e9v\u00e8le que les seniors ont des besoins d\u2019accompagnement \u00a0pour la prise de mesures de leur pi\u00e8ce ainsi que pour la livraison et la pose de leur cuisine \u00e0 hauteur de 52%.<\/p><\/div>\n
En outre, toutes les calasses d\u2019\u00e2ge affirment avoir besoin d\u2019un SAV r\u00e9actif qui pourra r\u00e9pondre efficacement \u00e0 leurs demandes.<\/p><\/div>\n
C\u2019est donc forts de ces chiffres que Mobalpa et son r\u00e9seau de franchis\u00e9s continuent d\u2019\u00e9laborer et de proposer \u00e0 leurs clients des services utiles r\u00e9pondant aux besoins de chacun. \u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Enseigne du groupe Fournier, Mobalpa op\u00e8re dans le secteur de la cuisine et de l’\u00e9quipement de la maison. La marque doit son succ\u00e8s \u00e0 une strat\u00e9gie ax\u00e9e sur la satisfaction de ses clients notamment en leur proposant une large panoplie de services dont ils ont bien besoin ! A l\u2019heure o\u00f9 l\u2019individualisme bat son plein […]<\/p>\n","protected":false},"author":7828,"featured_media":287346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nMobalpa : des cuisines et des services<\/title>\n<meta name=\"description\" content=\"Enseigne du groupe Fournier, Mobalpa op\u00e8re dans le secteur de la cuisine et de l'\u00e9quipement de la maison. 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