{"id":287349,"date":"2016-10-06T18:00:00","date_gmt":"2016-10-06T17:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/socooc-a-digere-le-reseau-hygena-6957"},"modified":"2016-10-06T18:00:00","modified_gmt":"2019-03-07T16:01:36","slug":"socooc-a-digere-le-reseau-hygena-6957","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/socooc-a-digere-le-reseau-hygena-6957","title":{"rendered":"SoCoo\u2019c a dig\u00e9r\u00e9 le r\u00e9seau Hygena"},"content":{"rendered":"
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La franchise SoCoo’c, enseigne de distribution de cuisines personnalis\u00e9es assorties de services \u00e0 la carte du groupe Fournier<\/b>, a r\u00e9ussi la transformation des 95 succursales ex-Hygena en l\u2019espace de 18 mois.A la cl\u00e9, d\u00e9veloppement et f\u00e9d\u00e9ration d\u2019un r\u00e9seau comptant d\u00e9sormais 125 magasins (30 franchis\u00e9s et 95 succursales). <\/p>\n

Fond\u00e9e en 2007, la franchise SoCoo\u2019c allie le dynamisme d\u2019une jeune enseigne au savoir-faire du puissant groupe Fournier. Une combinaison qui lui a permis de se d\u00e9velopper \u00e0 pas de g\u00e9ant s\u2019imposant en tant qu\u2019acteur incontournable de son secteur. <\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D\u2019une pierre\u2026 trois coups !<\/h3>\n
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En faisant l\u2019acquisition d’Hygena aupr\u00e8s du Su\u00e9dois Nobia, SoCoo\u2019c a r\u00e9ussi une op\u00e9ration strat\u00e9gique qui lui a permis de :<\/p><\/div>\n
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  • D\u00e9velopper significativement la taille de son r\u00e9seau en France<\/li>\n<\/ul>\n
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    • Asseoir sa notori\u00e9t\u00e9 aupr\u00e8s de son c\u0153ur de cible, les particuliers propri\u00e9taires de leur logement\u00a0<\/li>\n<\/ul>\n
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      • Am\u00e9liorer la comp\u00e9titivit\u00e9 du site industriel de Th\u00f4nes (74) qui produit la totalit\u00e9 des meubles de cuisines du groupe Fournier.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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        Strat\u00e9gie de transformation<\/h3>\n
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        Pour pouvoir finaliser l\u2019int\u00e9gration dans les d\u00e9lais allou\u00e9s, la franchise SoCoo\u2019c a mis en place toute une strat\u00e9gie ax\u00e9e autour de deux grands axes :<\/p><\/div>\n
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        • Une formation d\u2019une dur\u00e9e de 4 semaines au si\u00e8ge de l\u2019enseigne \u00e0 Annecy <\/b>visant \u00e0 familiariser les \u00e9quipes avec le concept marketing SoCoo\u2019c (gamme de produits, mode de relation client et outil informatique)<\/li>\n<\/ul>\n
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          • F\u00e9d\u00e9rer les anciens franchis\u00e9s SoCoo\u2019c et les nouveaux venus <\/b>au sein du r\u00e9seau autour d\u2019un projet commun \u00e0 travers l\u2019organisation, en mai 2016, d\u2019une convention baptis\u00e9e \u00ab \u00a0Green Camp SoCoo\u2019c \u00bb durant laquelle furent expos\u00e9s les perspectives de l\u2019enseigne\u00a0<\/li>\n<\/ul>\n
            Une strat\u00e9gie qui a port\u00e9 ses fruits avec la r\u00e9ussite de la transformation des 95 magasins en plus de la formation de 380 collaborateurs et 140 installateurs<\/b>. Cette int\u00e9gration de l\u2019ex-Hygena a \u00e9galement donn\u00e9 lieu au d\u00e9ploiement d\u2019un nouveau concept de fa\u00e7ade sur l\u2019ensemble des magasins.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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            SoCoo\u2019c, une enseigne qui prosp\u00e8re<\/h3>\n
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            R\u00e9alisant un chiffre d\u2019affaires de 140 M\u20ac <\/b>et employant 520 collaborateurs, la franchise SoCoo\u2019c r\u00e9ussit parfaitement son positionnement sur le segment de la cuisine \u00e9conomique. L\u2019enseigne compte en outre renforcer sa notori\u00e9t\u00e9 en sponsorisant, d\u00e8s ce mois, une \u00e9mission t\u00e9l\u00e9.\u00a0<\/p><\/div>\n
            Autre signe de d\u00e9veloppement, les 10 nouvelles ouvertures de points de vente en franchise <\/b>programm\u00e9es en 2017. De nouvelles implantations que SoCoo\u2019c souhaite consolider afin d\u2019atteindre une r\u00e9partition 50\/50 entre succursales et franchis\u00e9s.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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            Interview de Bernard Fournier, PDG du groupe Fournier<\/h3>\n
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            Le march\u00e9 de la cuisine se porte \u00e0 merveille comme le prouve la croissance de 4 % qu\u2019il a r\u00e9alis\u00e9e en 2015 et consolid\u00e9e en 2016<\/b>.\u00a0<\/p><\/div>\n
            Il n\u2019est donc pas \u00e9tonnant que le groupe Fournier porte une attention toute particuli\u00e8re \u00e0 l\u2019enseigne SoCoo\u2019c qui se positionne sur le segment rentable des cuisines de 2 500\u20ac \u00e0 7 000\u20ac. Un positionnement que le groupe \u00e9tend gr\u00e2ce \u00e0 Mobalpa et Perene, ses deux autres enseignes, aux cuisines de 2 500 \u00e0 30 000 \u20ac.\u00a0<\/p><\/div>\n
            L\u2019int\u00e9gration du r\u00e9seau Hygena vient renforcer la comp\u00e9titivit\u00e9 industrielle du groupe. <\/p>\n

            Bernard Fournier <\/b>d\u00e9clare \u00e0 cet effet : \u00ab Nous avons toujours investi dans notre outil industriel, lequel se situe aujourd\u2019hui parmi les plus performants en Europe dans l\u2019industrie du meuble de cuisine. Nous avons r\u00e9alis\u00e9 un effort particulier ces 4 derni\u00e8res ann\u00e9es avec plus de 100 M\u20ac d\u2019investissements dans la modernisation et l\u2019automatisation de nos usines. L\u2019apport de volume cons\u00e9cutif \u00e0 l\u2019int\u00e9gration du r\u00e9seau Hygena au sein de l\u2019enseigne SoCoo\u2019c va nous permettre de rentabiliser plus rapidement ces investissements. \u00bb<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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            Interview de Laurent Marguerettaz Directeur G\u00e9n\u00e9ral de Socoo\u2019c<\/h3>\n
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            Dans son interview, Laurent Marguerettaz <\/b>met l\u2019accent sur les avantages qu\u2019offre \u00a0l\u2019enseigne SoCoo\u2019c \u00e0 ses franchis\u00e9s. Il explique : \u00ab L\u2019enseigne SoCoo\u2019c est la benjamine du groupe Fournier, un groupe familial centenaire dot\u00e9 d\u2019une structure financi\u00e8re solide et de valeurs humaines fortes, qui garantissent une relation \u00e9quilibr\u00e9e et durable entre franchiseur et franchis\u00e9s. \u00bb<\/i> <\/div>\n

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            Comme elle dispose de ses propres sites de production, Socco\u2019C permet \u00e0 ses franchis\u00e9s de r\u00e9agir tr\u00e8s rapidement aux \u00e9volutions du march\u00e9, de proposer des cr\u00e9ations originales tout en s\u2019inscrivant dans une d\u00e9marche citoyenne avec des produits exclusivement fabriqu\u00e9s en France.<\/p><\/div>\n
            Forte de son dynamisme et du soutient du groupe Fournier, Socco\u2019c r\u00e9volutionne le march\u00e9 de la cuisine \u00e9quip\u00e9e en misant sur une politique de prix tr\u00e8s limpide (les prix affich\u00e9s correspondent aux \u00e9l\u00e9ments de la cuisine expos\u00e9e et non \u00e0 ceux d\u2019une cuisine type), une offre qui retient essentiel et l\u2019implication du client dans toutes les \u00e9tapes de conception de sa cuisine. A la cl\u00e9 une optimisation du budget qui fait la r\u00e9putation de l\u2019enseigne et de son r\u00e9seau de franchis\u00e9s.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

            La franchise SoCoo’c, enseigne de distribution de cuisines personnalis\u00e9es assorties de services \u00e0 la carte du groupe Fournier, a r\u00e9ussi la transformation des 95 succursales ex-Hygena en l\u2019espace de 18 mois.A la cl\u00e9, d\u00e9veloppement et f\u00e9d\u00e9ration d\u2019un r\u00e9seau comptant d\u00e9sormais 125 magasins (30 franchis\u00e9s et 95 succursales). Fond\u00e9e en 2007, la franchise SoCoo\u2019c allie le […]<\/p>\n","protected":false},"author":7828,"featured_media":287348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nSoCoo\u2019c a dig\u00e9r\u00e9 le r\u00e9seau Hygena<\/title>\n<meta name=\"description\" content=\"La franchise SoCoo'c, enseigne de distribution de cuisines personnalis\u00e9es assorties de services \u00e0 la carte du groupe Fournier, a r\u00e9ussi la transformation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/socooc-a-digere-le-reseau-hygena-6957\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoCoo\u2019c a dig\u00e9r\u00e9 le r\u00e9seau Hygena\" \/>\n<meta property=\"og:description\" content=\"La franchise SoCoo'c, enseigne de distribution de cuisines personnalis\u00e9es assorties de services \u00e0 la carte du groupe Fournier, a r\u00e9ussi la transformation\" \/>\n<meta property=\"og:url\" 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