{"id":287364,"date":"2016-10-03T07:04:00","date_gmt":"2016-10-03T06:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/orchestra-mene-une-action-de-levee-de-fonds-8597"},"modified":"2016-10-03T07:04:00","modified_gmt":"2019-03-07T16:01:36","slug":"orchestra-mene-une-action-de-levee-de-fonds-8597","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/orchestra-mene-une-action-de-levee-de-fonds-8597","title":{"rendered":"Orchestra m\u00e8ne une action de lev\u00e9e de fonds"},"content":{"rendered":"
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La franchise Orchestra, leader europ\u00e9en de la pu\u00e9riculture, mode pour enfant et produits de maternit\u00e9 et b\u00e9b\u00e9<\/b>, a men\u00e9 une action de lev\u00e9e de fonds \u00e0 la Bourse de Paris. Une action visant de r\u00e9colter 45 millions d\u2019euros qui s\u2019est cl\u00f4tur\u00e9e le 30 septembre.<\/p><\/div>\n
Les fonds en question serviront \u00e0 financer des acquisitions et \u00e0 soutenir la politique de rachats adopt\u00e9e par l\u2019enseigne depuis de longues ann\u00e9es.<\/p><\/div>\n
VU DANS Le Figaro, par Guillaume Mollaret<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Fond\u00e9e en 1995 \u00e0 Montpellier par Pierre et Chantal Mestre, la franchise Orchestra a prosp\u00e9r\u00e9 \u00e0 pas de g\u00e9ants et est actuellement pr\u00e9sente avec 566 magasins r\u00e9partis sur 40 pays<\/b>. Un leadership que l\u2019enseigne consolide par une politique de rachats : Kazibao en 2001, Pr\u00e9maman en 2012 et Autour de B\u00e9b\u00e9 en 2016.<\/p><\/div>\n
Cette strat\u00e9gie a prouv\u00e9 son efficacit\u00e9 comme le d\u00e9montre le chiffre d\u2019affaires de 559,6 millions d\u2019euros r\u00e9alis\u00e9 par Orchestra-Pr\u00e9maman sur l\u2019exercice 2015 et 2016. Un chiffre d\u2019affaires que l\u2019enseigne est bien d\u00e9cid\u00e9e \u00e0 amener au milliard d\u2019euros \u00e0 l\u2019horizon 2019.<\/p><\/div>\n
Pour ce faire, Orchestra mise encore une fois sur les acquisitions. C\u2019est dans ce contexte que l\u2019enseigne, d\u00e9tentrice de 13,5 % du capital du leader des v\u00eatements pour femmes enceintes aux \u00c9tats-Unis, Destination Maternity, a souhait\u00e9 racheter l\u2019int\u00e9gralit\u00e9 du capital. Et m\u00eame si sa proposition a \u00e9t\u00e9 refus\u00e9e dans un premier temps, \u00a0Pierre Mestre \u00ab demeure convaincu des synergies possibles entre les deux entreprises \u00bb.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Op\u00e9ration lev\u00e9e de fonds<\/h3>\n
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Jugeant les contraintes l\u00e9gales trop pesantes, Pierre Mestre avait envisag\u00e9 de retirer Orchestra de la bourse en 2011 avant d\u2019opter pour une r\u00e9duction du flottant de 25% \u00e0 2 %. Une d\u00e9cision qui lui a permis de s\u2019adresser aux investisseurs dans le cadre d\u2019une op\u00e9ration de lev\u00e9e de fonds qui a couru du 16 au 30 septembre.\u00a0<\/p><\/div>\n
Dans le d\u00e9tail, l\u2019op\u00e9ration se compose d\u2019une offre primaire de 30 \u00e0 40 millions d\u2019euros, avec actions nouvelles et d\u2019une offre secondaire de 15 \u00e0 30 millions d\u2019euros portant sur les titres d\u00e9tenus par Yeled, le holding des fondateurs.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Orchestra \u00e0 la conqu\u00eate de son march\u00e9<\/h3>\n
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Le march\u00e9 europ\u00e9en du v\u00eatement pour enfant et de la pu\u00e9riculture s\u2019\u00e9l\u00e8ve \u00e0 plus de 50 milliards d\u2019euros selon les estimations de la soci\u00e9t\u00e9 d\u2019\u00e9tudes Xerfi. Un march\u00e9 qu\u2019Orchestra compte bien investir davantage. Le fondateur de l\u2019enseigne a d\u00e9clar\u00e9 \u00e0 cet effet qu\u2019il s\u2019agit d\u2019une \u00abactivit\u00e9 o\u00f9 la rentabilit\u00e9 d\u00e9pend des volumes et de la taille ; et de la taille d\u00e9pend la capacit\u00e9 \u00e0 mobiliser des ressources \u00bb.<\/i> <\/div>\n

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Des ressources qu\u2019Orchestra a notamment investi dans l\u2019e-commerce portant ainsi \u00e0 6% le volume de ses ventes \u00e0 travers ce canal, soit avec une augmentation de 300%. L\u2019autre cheval de bataille de l\u2019enseigne porte sur ses marques propres dont elle compte doubler les ventes dans les ann\u00e9es \u00e0 venir.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Orchestra, leader europ\u00e9en de la pu\u00e9riculture, mode pour enfant et produits de maternit\u00e9 et b\u00e9b\u00e9, a men\u00e9 une action de lev\u00e9e de fonds \u00e0 la Bourse de Paris. Une action visant de r\u00e9colter 45 millions d\u2019euros qui s\u2019est cl\u00f4tur\u00e9e le 30 septembre. Les fonds en question serviront \u00e0 financer des acquisitions et \u00e0 […]<\/p>\n","protected":false},"author":7828,"featured_media":287363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nOrchestra 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