{"id":287373,"date":"2016-09-30T06:56:00","date_gmt":"2016-09-30T05:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-marche-de-la-publicite-sur-lieu-de-vente-par-xerfi-5735"},"modified":"2016-09-30T06:56:00","modified_gmt":"2019-03-07T16:01:37","slug":"le-marche-de-la-publicite-sur-lieu-de-vente-par-xerfi-5735","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-marche-de-la-publicite-sur-lieu-de-vente-par-xerfi-5735","title":{"rendered":"Le march\u00e9 de la publicit\u00e9 sur lieu de vente par Xerfi"},"content":{"rendered":"
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Selon une \u00e9tude Xerfi en France les investissements publicitaires des annonceurs se sont repli\u00e9s dans le hors m\u00e9dia contrairement aux\u00a0d\u00e9penses de communication en PLV qui ont enregistr\u00e9 une hausse\u00a0de 3,5%<\/b>.\u00a0La publicit\u00e9 sur point de vente comprend les outils et techniques utilis\u00e9s afin de\u00a0promouvoir un produit. Cela peut passer par les pr\u00e9sentoirs au sol ou au comptoir, les panneaux et\u00a0banderoles ainsi que les autres outils de signalisation destin\u00e9s \u00e0 faire la publicit\u00e9 d’un produit. <\/p>\n

Les acteurs de la PLV ont vu leur chiffre d’affaires progresser gr\u00e2ce notamment \u00e0 la mise en place de nouveaux outils interactifs et affichages dynamiques qui r\u00e9pondent aux nouveaux besoins des enseignes.<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Miser sur l’innovation pour cr\u00e9er de la valeur<\/h3>\n
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Toujours selon les experts\u00a0Xerfi, le march\u00e9 de la PLV digitale qui avait connu une forte progression jusqu’\u00e0 2013, puis un ralentissement voire m\u00eame un\u00a0recul en 2015, devrait conna\u00eetre une\u00a0quasi-stagnation\u00a0\u00e0 l\u2019horizon 2018. La PLV digitale reste peu pris\u00e9e dans l’agroalimentaire et les cosm\u00e9tiques qui optent pour des supports traditionnels. Les marges des acteurs de la PLV stagneront \u00e0 l\u2019horizon 2018 autour de 7% pour le panel de fournisseurs de PLV traditionnelle, de 8% pour les agences de communication et de 4% pour les agenceurs-designers. Sur un march\u00e9 o\u00f9 la concurrence est rude, il est indispensable de travailler sur la qualit\u00e9 du service et l’originalit\u00e9 de l’offre<\/b>. Certaines enseignes seront \u00e9cart\u00e9es de la course faute de moyens financiers importants,\u00a0d’autres r\u00e9affirmeront leurs positions et deviendraient leaders sur ce march\u00e9 gr\u00e2ce notamment \u00e0 leurs efforts d’innovation.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cliquez pour voir la fiche Pano <\/div>\n<\/p><\/div>\n
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Pano, un r\u00e9seau dynamique qui se d\u00e9marque de la concurrence !<\/h3>\n
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Pr\u00e9sent\u00a0<\/b>dans plusieurs pays dont la France, la Belgique, la Suisse, le Luxembourg, la Tunisie, l’Alg\u00e9rie, le Maroc,\u00a0le S\u00e9n\u00e9gal, l’\u00cele Maurice et le Br\u00e9sil,\u00a0Pano<\/a>\u00a0est sp\u00e9cialis\u00e9 en\u00a0signal\u00e9tique et marquage publicitaire des professionnels, commer\u00e7ants et artisans, administrations et entreprises.<\/b>\u00a0<\/b>Fort de plus de 30 ans d\u2019exp\u00e9rience, le premier r\u00e9seau europ\u00e9en de signal\u00e9tique a mis en place\u00a0des outils de d\u00e9veloppement uniques et des\u00a0offres innovantes pour r\u00e9pondre \u00e0 la signal\u00e9tique interactive de demain.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude Xerfi en France les investissements publicitaires des annonceurs se sont repli\u00e9s dans le hors m\u00e9dia contrairement aux\u00a0d\u00e9penses de communication en PLV qui ont enregistr\u00e9 une hausse\u00a0de 3,5%.\u00a0La publicit\u00e9 sur point de vente comprend les outils et techniques utilis\u00e9s afin de\u00a0promouvoir un produit. Cela peut passer par les pr\u00e9sentoirs au sol ou au 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