{"id":287396,"date":"2016-09-22T07:04:00","date_gmt":"2016-09-22T06:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/yves-rocher-ou-le-pouvoir-du-vegetal-4188"},"modified":"2016-09-22T07:04:00","modified_gmt":"2019-03-07T16:01:37","slug":"yves-rocher-ou-le-pouvoir-du-vegetal-4188","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/yves-rocher-ou-le-pouvoir-du-vegetal-4188","title":{"rendered":"Yves Rocher ou le pouvoir du v\u00e9g\u00e9tal"},"content":{"rendered":"
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Gr\u00e2ce \u00e0 50 ans d\u2019exp\u00e9rience, dont 40 sur le march\u00e9 de la franchise, l\u2019enseigne Yves Rocher a pu d\u00e9velopper un r\u00e9seau comptant 660 magasins en France. Un r\u00e9seau qui ne cesse de se d\u00e9velopper, port\u00e9 par le savoir-faire de la marque aussi bien en termes de strat\u00e9gie marketing que de qualit\u00e9 des produits.<\/p><\/div>\n
Le point sur une enseigne \u00e0 l\u2019\u00e9coute de ses clients et de ses franchis\u00e9s.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le v\u00e9g\u00e9tal, source de tous les produits Yves Rocher<\/h3>\n
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L\u2019enseigne Yves Rocher est l\u2019une des premi\u00e8res dans le secteur de la Beaut\u00e9\u00a0\u00e0 avoir ax\u00e9 ses produits autour du v\u00e9g\u00e9tal. Elle est d\u2019ailleurs la seule dans l\u2019hexagone \u00e0 \u00eatre botaniste, r\u00e9coltant, fabricant et distributeur<\/b>. Yves Rocher a ainsi pu d\u00e9velopper pas moins de 1000 r\u00e9f\u00e9rences permanentes et lance une centaine de nouveaux produits annuellement.<\/p><\/div>\n
L\u2019identit\u00e9 tourn\u00e9e vers le v\u00e9g\u00e9tal a \u00e9galement permis \u00e0 l\u2019enseigne de se positionner sur un cr\u00e9neau en plein essor, celui de la cosm\u00e9tique bio.<\/p><\/div>\n
Parfums aux senteurs enivrantes, soins \u00e0 l\u2019efficacit\u00e9 test\u00e9e et approuv\u00e9e, large palette de couleurs, Yves Rocher d\u00e9cline le v\u00e9g\u00e9tal \u00e0 toutes les envies tout en affichant des petits prix !<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Soins et rituels beaut\u00e9<\/h3>\n
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L\u2019enseigne Yves Rocher tient en partie sa notori\u00e9t\u00e9 des ses soins issus de la Cosm\u00e9tique V\u00e9g\u00e9tale\u00a9<\/b>. La marque propose en effet une carte riche en rituels beaut\u00e9 allant du gommage \u00e0 la relaxation en passant par l\u2019\u00e9quilibre de la peau ou encore le modelage.<\/p><\/div>\n
Une carte qui permet aux unit\u00e9s franchis\u00e9es de r\u00e9pondre aux moindres besoins d\u2019une client\u00e8le consciente des bienfaits des huiles essentielles et autres \u00e9lixirs \u00e0 base de v\u00e9g\u00e9taux. \u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une strat\u00e9gie commerciale qui paye<\/h3>\n
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Outre l\u2019acc\u00e8s au fichier clients, l\u2019enseigne Yves Rocher fait b\u00e9n\u00e9ficier son r\u00e9seau de franchis\u00e9s d\u2019une strat\u00e9gie marketing qui a fait ses preuves. Une strat\u00e9gie ax\u00e9e sur :<\/p><\/div>\n
\u00a0 \u00a0 \u00a0\u2022\tLa carte de fid\u00e9lit\u00e9 We Love You qui donne droit \u00e0 des r\u00e9ductions et des cadeaux personnalis\u00e9s autant pour l\u2019achat de produits de la marque que pour les soins institut<\/div>\n
<\/div>\n
\u00a0 \u00a0 \u00a0\u2022\tDes campagnes mailing destin\u00e9es \u00e0 mettre en avant les nouveaut\u00e9s et autres promotions<\/div>\n
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\u00a0 \u00a0 \u00a0\u2022\t Le Livre Vert \u00e9dit\u00e9 en 20 millions d’exemplaires dans 20 langues. Une version braille a \u00e9galement \u00e9t\u00e9 \u00e9labor\u00e9e en collaboration avec l’association HandiCapZ\u00e9ro.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 50 ans d\u2019exp\u00e9rience, dont 40 sur le march\u00e9 de la franchise, l\u2019enseigne Yves Rocher a pu d\u00e9velopper un r\u00e9seau comptant 660 magasins en France. Un r\u00e9seau qui ne cesse de se d\u00e9velopper, port\u00e9 par le savoir-faire de la marque aussi bien en termes de strat\u00e9gie marketing que de qualit\u00e9 des produits. Le point […]<\/p>\n","protected":false},"author":7828,"featured_media":287273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nYves Rocher ou le pouvoir du v\u00e9g\u00e9tal<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 50 ans d\u2019exp\u00e9rience, dont 40 sur le march\u00e9 de la franchise, l\u2019enseigne Yves Rocher a pu d\u00e9velopper un r\u00e9seau comptant 660 magasins en France. 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