{"id":287456,"date":"2016-09-16T06:54:00","date_gmt":"2016-09-16T05:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/foires-et-salons-un-secteur-en-pleine-mutation-8456"},"modified":"2016-09-16T06:54:00","modified_gmt":"2019-03-07T16:01:38","slug":"foires-et-salons-un-secteur-en-pleine-mutation-8456","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/foires-et-salons-un-secteur-en-pleine-mutation-8456","title":{"rendered":"Foires et salons : un secteur en pleine mutation"},"content":{"rendered":"
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Les chiffres de Xerfi-Precepta sont formels, le secteur des foires et salons\u00a0perd en attractivit\u00e9 et donc en r\u00e9sultats. <\/p>\n

Pour y rem\u00e9dier, les experts du d\u00e9partement d’\u00e9tudes strat\u00e9giques du groupe Xerfi pr\u00e9conisent une s\u00e9rie de mesures, dont notamment l\u2019augmentation des surfaces d\u2019exposition ainsi que l\u2019investissement dans le num\u00e9rique. <\/p>\n

<\/span>Les d\u00e9penses de communication des annonceurs ont consid\u00e9rablement baiss\u00e9 ces derni\u00e8res ann\u00e9es. Une baisse qui se r\u00e9percute sur l\u2019ampleur des manifestations et donc sur les r\u00e9sultats des diff\u00e9rents intervenants du secteur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un secteur qui s\u2019essouffle<\/h3>\n
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Ainsi, les organisateurs \u00e9v\u00e9nements ont vu leur r\u00e9sultat net baisser de 2% pour passer de 9% en 2010 \u00e0 7% en 2014. La crise se fait davantage ressentir dans d\u2019autres corps de m\u00e9tier comme celui des gestionnaires de sites dont la marge nette a \u00e9t\u00e9 infime en 2014 ou encore les prestataires de services qui ont enregistr\u00e9 des pertes sur la m\u00eame p\u00e9riode. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les mesures pour inverser la tendance<\/h3>\n
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Pour inverser la tendance, les professionnels des foires et salons ont d\u2019ores et d\u00e9j\u00e0 entam\u00e9 des changements structurels<\/b> comme le prouve le rachat d\u2019Infopro Digital par le fonds d\u2019investissement Towerbrook en 2016 ou encore celui de Comexposium par Chartered Capital Partners.<\/p><\/div>\n
D\u2019autres efforts sont n\u00e9cessaires pour relancer le secteur dans l\u2019Hexagone afin de ne pas se laisser distancer par les voisins. En effet, les sites se font de plus en plus grands dans d\u2019autres pays comme l\u2019Allemagne dont la foire d\u2019Hanovre dispose de 460 000 m2, soit l\u2019\u00e9quivalent de Paris Nord Villepinte et Paris Expo Porte de Versailles r\u00e9unis.<\/div>\n
En France le mouvement est d\u00e9j\u00e0 en marche. C\u2019est d\u2019ailleurs dans ce contexte que \u00a0Viparis a investi 500 millions d\u2019euros d\u00e9but 2015 pour r\u00e9nover le parc de la Porte de Versailles.<\/p><\/div>\n
Outre les espaces, les foires et salons vont devoir se tourner vers un march\u00e9 grandissant, celui du num\u00e9rique<\/b>, afin de pouvoir retrouver leur rayonnement d\u2019antan. Pour ce faire, les experts de Xerfi-Precepta recommandent la connectivit\u00e9 et la num\u00e9risation des sites d\u2019exposition pour en renforcer l\u2019interactivit\u00e9 et la convivialit\u00e9.<\/p><\/div>\n
En effet, une perc\u00e9e du num\u00e9rique pr\u00e9sente des opportunit\u00e9s pour tous les acteurs du secteur. \u00a0Les organisateurs d\u2019\u00e9v\u00e9nements \u00a0pourront ainsi optimiser leurs outils CRM et leur strat\u00e9gie multicanal mais aussi tirer profit des r\u00e9seaux sociaux pour donner de la visibilit\u00e9 avant, pendant et apr\u00e8s l\u2019\u00e9v\u00e9nement.<\/p><\/div>\n
Les prestataires de services pourront, quant \u00e0 eux, op\u00e9rer une mont\u00e9e en gamme de leurs services \u00e0 travers la lecture num\u00e9rique de badges, le mat\u00e9riel vid\u00e9o et connect\u00e9, les bornes interactives ou encore l\u2019enrichissement des bases de donn\u00e9es. Le num\u00e9rique leur offre \u00e9galement la possibilit\u00e9 d\u2019\u00e9toffer et de \u00a0personnaliser leur offre afin \u00a0d\u2019augmenter le panier moyen. A la cl\u00e9, non seulement une am\u00e9lioration des marges, mais \u00e9galement une diminution des pressions tarifaires.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les chiffres de Xerfi-Precepta sont formels, le secteur des foires et salons\u00a0perd en attractivit\u00e9 et donc en r\u00e9sultats. Pour y rem\u00e9dier, les experts du d\u00e9partement d’\u00e9tudes strat\u00e9giques du groupe Xerfi pr\u00e9conisent une s\u00e9rie de mesures, dont notamment l\u2019augmentation des surfaces d\u2019exposition ainsi que l\u2019investissement dans le num\u00e9rique. Les d\u00e9penses de communication des annonceurs ont consid\u00e9rablement […]<\/p>\n","protected":false},"author":7828,"featured_media":287455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-287456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nFoires et salons : un secteur en pleine mutation<\/title>\n<meta name=\"description\" content=\"Les chiffres de Xerfi-Precepta sont formels, le secteur des foires et salons\u00a0perd en attractivit\u00e9 et donc en r\u00e9sultats. 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