{"id":287503,"date":"2016-09-08T06:56:00","date_gmt":"2016-09-08T05:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-transparence-cle-de-reussite-de-la-franchise-4495"},"modified":"2016-09-08T06:56:00","modified_gmt":"2019-03-07T16:01:39","slug":"la-transparence-cle-de-reussite-de-la-franchise-4495","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-transparence-cle-de-reussite-de-la-franchise-4495","title":{"rendered":"La transparence, cl\u00e9 de r\u00e9ussite de la franchise"},"content":{"rendered":"
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B\u00e9n\u00e9fique autant pour le franchiseur <\/b>qui augmente ses parts de march\u00e9 sans avoir \u00e0 g\u00e9rer par lui-m\u00eame de nouveaux points de vente que pour le franchis\u00e9 <\/b>qui profite d\u2019un commerce cl\u00e9 en main ayant fait ses preuves, la Franchise <\/b>est un concept gagnant\/gagnant qui ne cesse de se d\u00e9velopper drainant des millions d\u2019euros de chiffre d\u2019affaires annuellement.<\/p>\n

La r\u00e9ussite d\u2019une\u00a0franchise\u00a0<\/b>est tributaire de plusieurs facteurs. Ainsi, le contrat liant\u00a0franchiseur\u00a0<\/b>et\u00a0franchis\u00e9\u00a0<\/b>doit aborder dans le d\u00e9tail les engagements de chacune des deux parties sous peine de mauvaises surprises.\u00a0 <\/div>\n

VU Dans la revue \u00ab\u00a0DA, Distribution d’aujourd’hui\u00a0\u00bb \u00e9dit\u00e9e par le Comit\u00e9 Royal Belge de la Distribution, un article r\u00e9dig\u00e9 par L\u00e9on W\u00e9gnez. Nous en faisons la synth\u00e8se ci-dessous;<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des engagements inscrits noir sur blanc<\/h3>\n
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En tant que candidat \u00e0 la franchise<\/b>, vous devez lire tr\u00e8s attentivement le contrat qui vous lie au franchiseur<\/b> afin d\u2019\u00e9viter tout litige d\u00e9coulant d\u2019une ambigu\u00eft\u00e9. Voici quelques-uns des clauses devant figurer sur ledit contrat :<\/p><\/div>\n
\u00a0\u00a0– Qu\u2019il s\u2019agit d\u2019un concept solide et original ayant \u00e9t\u00e9 test\u00e9 dans au moins une unit\u00e9 pilote
\u00a0 –\u00a0Que le franchis\u00e9 s\u2019engage \u00e0 vous transmettre, en votre qualit\u00e9 de franchis\u00e9, tout son \u00a0 \u00a0 \u00a0 \u00a0 \u00a0savoir-faire ainsi que son accompagnement et ce tout au long de la dur\u00e9e du contrat<\/div>\n
\u00a0 –\u00a0Les dispositions exactes r\u00e9gissant votre degr\u00e9 d\u2019autonomie en tant que franchis\u00e9<\/div>\n
\u00a0 – Les modalit\u00e9s de r\u00e9siliations du contrat de franchise
\u00a0 –\u00a0Les dispositions li\u00e9es \u00e0 la clause de non-concurrence pr\u00e9vue \u00e0 la fin du contrat<\/p><\/div>\n

Il ne s\u2019agit-l\u00e0 que de quelques-uns des points importants devant \u00eatre mentionn\u00e9s dans le contrat de franchise<\/b>. Toute autre pr\u00e9cision, de quelque nature qu\u2019elle soit, est la bienvenue pour d\u00e9tailler davantage le p\u00e9rim\u00e8tre d\u2019action de chacune des deux parties. En effet, plus le contrat est clair quant aux engagements liant franchiseur <\/b>et franchis\u00e9<\/b>, mieux leur collaboration se passera..<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Qualit\u00e9s du franchis\u00e9<\/h3>\n
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Un contrat clair est certes n\u00e9cessaire pour que chacun connaisse dans le d\u00e9tail ses droits et ses devoirs, il n\u2019est toutefois pas suffisant \u00e0 la r\u00e9ussite d\u2019une franchise<\/b>. En effet, les qualit\u00e9s du franchis\u00e9<\/b> comptent pour beaucoup dans le d\u00e9veloppement de son commerce.<\/p><\/div>\n
Ainsi, le franchis\u00e9<\/b> doit \u00eatre un v\u00e9ritable chef d\u2019entreprise, \u00a0pleinement en mesure de g\u00e9rer le point de vente portant l\u2019enseigne du franchiseur<\/b>. Le contrat de franchise<\/b> pr\u00e9voit une p\u00e9riode de formation pendant laquelle le candidat \u00e0 la franchise<\/b> est initi\u00e9 aux pratiques manag\u00e9riales et commerciales du franchiseur<\/b>, mais des qualit\u00e9s personnelles sont requises.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept en pleine croissance<\/h3>\n
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La franchise <\/b>ne cesse de se d\u00e9velopper, port\u00e9e par des franchis\u00e9s <\/b>engag\u00e9s dans le succ\u00e8s de leur business et par ricochet dans la notori\u00e9t\u00e9 de l\u2019enseigne ainsi que par des franchiseurs<\/b> proposant un concept solide et un r\u00e9el \u00a0savoir-faire.<\/p><\/div>\n
Des valeurs humaines dont la confiance, le respect des engagements et la loyaut\u00e9 sont \u00e9galement au centre de tous les r\u00e9seaux de franchise<\/b> \u00e0 succ\u00e8s.\u00a0<\/div>\n
<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00e9n\u00e9fique autant pour le franchiseur qui augmente ses parts de march\u00e9 sans avoir \u00e0 g\u00e9rer par lui-m\u00eame de nouveaux points de vente que pour le franchis\u00e9 qui profite d\u2019un commerce cl\u00e9 en main ayant fait ses preuves, la Franchise est un concept gagnant\/gagnant qui ne cesse de se d\u00e9velopper drainant des millions d\u2019euros de chiffre […]<\/p>\n","protected":false},"author":7828,"featured_media":287502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-287503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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