{"id":287574,"date":"2016-08-28T06:56:00","date_gmt":"2016-08-28T05:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-yves-rocher-mise-sur-le-mobile-to-store-7174"},"modified":"2016-08-28T06:56:00","modified_gmt":"2019-03-07T16:01:40","slug":"la-franchise-yves-rocher-mise-sur-le-mobile-to-store-7174","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-yves-rocher-mise-sur-le-mobile-to-store-7174","title":{"rendered":"La franchise Yves Rocher mise sur le mobile-to-store"},"content":{"rendered":"
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Le r\u00e9seau Yves Rocher<\/b> compte actuellement 1700 points de vente dans le monde, dont 650 en France. L’enseigne focalise sa strat\u00e9gie sur le mobile-to-store<\/b> afin d’attirer les clients vers ses boutiques.<\/span><\/span> \u00a0

Vu dans Entreprendre<\/span><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le site mobile et l\u2019application Yves Rocher promeuvent les magasins du r\u00e9seau<\/h3>\n
Selon Christophe Coussen, directeur du digital et du marketing clients chez Yves Rocher<\/b>, 60 \u00e0 70 % des clients<\/b> du r\u00e9seau s’informent en ligne avant de pousser la porte d’un magasin. Le site mobile et l’application Yves Rocher mettent en avant les magasins gr\u00e2ce au store locator<\/b> et une option recherche de l’adresse la plus proche.<\/b><\/span>

Toujours selon le directeur du digital et du marketing clients, le site et l’application sont aussi tr\u00e8s utiles pour les clientes Yves Rocher qui s’en servent pour r\u00e9server, consulter leurs points fid\u00e9lit\u00e9 et obtenir des conseils beaut\u00e9<\/b>… D’ailleurs, \u00ab\u00a020 % des r\u00e9servations se font sur mobile<\/i>\u00ab\u00a0.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de Yves Rocher<\/h3>\n
La franchise Yves Rocher, cr\u00e9\u00e9e en 1959<\/b>, se sp\u00e9cialise dans la vente de produits de beaut\u00e9 naturels <\/b>(cr\u00e9ateur de la Cosm\u00e9tique Veg\u00e9tale) et propose \u00e9galement des soins esth\u00e9tiques en institut.<\/span><\/span>
L’enseigne souhaite poursuivre son d\u00e9veloppement<\/b> sur le territoire en contrat de franchise ou de location g\u00e9rance. La marque Yves Rocher conna\u00eet plus de 20 ans de croissance de chiffres d’affaires.
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Le r\u00e9seau Yves Rocher compte actuellement 1700 points de vente dans le monde, dont 650 en France. L’enseigne focalise sa strat\u00e9gie sur le mobile-to-store afin d’attirer les clients vers ses boutiques. \u00a0 Vu dans Entreprendre Le site mobile et l\u2019application Yves Rocher promeuvent les magasins du r\u00e9seau Selon Christophe Coussen, directeur du digital et du […]<\/p>\n","protected":false},"author":7776,"featured_media":287575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-287574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise Yves Rocher mise sur le mobile-to-store<\/title>\n<meta name=\"description\" content=\"Le r\u00e9seau Yves Rocher compte actuellement 1700 points de vente dans le monde, dont 650 en France. 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