{"id":289202,"date":"2016-08-17T06:43:00","date_gmt":"2016-08-17T05:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lemplacement-de-votre-franchise-un-critere-important-pour-reussir-5534"},"modified":"2016-08-17T06:43:00","modified_gmt":"2016-08-17T05:43:00","slug":"lemplacement-de-votre-franchise-un-critere-important-pour-reussir-5534","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lemplacement-de-votre-franchise-un-critere-important-pour-reussir-5534","title":{"rendered":"L\u2019emplacement de votre franchise : un crit\u00e8re important pour r\u00e9ussir"},"content":{"rendered":"
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Le meilleur concept de franchise sera vou\u00e9 \u00e0 l\u2019\u00e9chec s\u2019il n\u2019a pas trouv\u00e9 le bon emplacement<\/b>\u00a0m\u00eame si\u00a0la localisation du point de vente sera plus ou moins \u00ab\u00a0vitale\u00a0\u00bb selon votre activit\u00e9.
Si vous vous lancez dans une franchise de mode<\/a>, le centre ville ou le centre commercial s\u2019impose (m\u00eame entour\u00e9 de concurrents, le flux de clients potentiels sera \u00e0 son maximum). Si vous d\u00e9veloppez une franchise d\u2019aide \u00e0 la personne,<\/a> une rue adjacente \u00e0 un boulevard suffira \u00e0 condition qu\u2019il y ait parkings proches ou station de bus \/m\u00e9tro tout pr\u00e8s.
Si vous vous lancez dans une franchise restauration rapide<\/a>, vous optez en g\u00e9n\u00e9ral\u00a0pour un emplacement dans une zone commerciale, un complexe de cin\u00e9ma, une zone d\u2019activit\u00e9 tertiaire ou une universit\u00e9 par exemple
Les co\u00fbts sont \u00e9videmment tr\u00e8s diff\u00e9rents d\u2019un endroit \u00e0 l\u2019autre. Il faut donc tenir compte de crit\u00e8res de s\u00e9lection objectifs et votre enveloppe budg\u00e9taire. Mode d\u2019emploi ….<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les crit\u00e8res de s\u00e9lections de l\u2019emplacement<\/h3>\n
C\u2019est normalement le franchis\u00e9 qui cherche son emplacement mais de plus en plus de franchiseurs aident les futurs franchis\u00e9s et valident leur choix.<\/b> Ce n\u2019est pas un coup de c\u0153ur pour une boutique dans un quartier que vous aimez mais un choix raisonn\u00e9. <\/p>\n

Les 4 types d\u2019emplacement urbains sont\u00a0class\u00e9s suivants les crit\u00e8res suivants\u00a0:
N\u00b01 =\u00a0 les grandes rues pi\u00e9tonnes de centre-ville <\/span>
N\u00b0 1 bis = les rues adjacentes aux voies1\u00a0
N\u00b0 2 = les commerces de quartier \u00a0(Ceux-ci plus ou moins \u00e9loign\u00e9s du centre mais avec une forte population qui correspondent bien aux commerces de proximit\u00e9 ( sup\u00e9rette d\u2019alimentation, boulangerie, pizzeria, laverie automatique, etc\u2026Un bureau de poste ou une banque avec distributeur ou une station-service, sont des plus.)
N\u00b0 3 = mal plac\u00e9s, ils sont parfois \u00ab\u00a0\u00e0 l’abri du commerce\u00a0\u00bb
Un bon emplacement doit comporter le plus possible de crit\u00e8res d\u00e9terminants en rapport avec votre enseigne et drainant un maximum de population toute la journ\u00e9e<\/b>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D\u00e9terminer la zone de chalandise<\/h3>\n
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La zone de chalandise es\u00a0la zone g\u00e9ographique de provenance des clients, potentiels ou r\u00e9els. Les d\u00e9finitions de ces zones sont tr\u00e8s variables suivant le type d’activit\u00e9 (boulangerie de quartier, concessionnaire auto, grande surface…) et sont en g\u00e9n\u00e9ral distingu\u00e9es par des crit\u00e8res d’accessibilit\u00e9\u00a0 et de temps : 5 mn \u00e0 pied, 10 en voiture, en m\u00e9tro, etc Elle peut \u00eatre calcul\u00e9e avant l’implantation du magasin, pour d\u00e9finir le meilleur emplacement, ou apr\u00e8s, pour optimiser les m\u00e9thodes marketing (communication, signal\u00e9tique, g\u00e9omarketing – adaptation de l’offre en fonction de la g\u00e9ographie…).\u00a0
Apr\u00e8s analyse de ces donn\u00e9es,\u00a0 vous pourrez d\u00e9finir l\u2019emplacement id\u00e9al et partir \u00e0 la recherche du local de mani\u00e8re concr\u00e8te et efficace.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Trouver le local en tenant compte d\u2019autres crit\u00e8res<\/h3>\n
Les crit\u00e8res visuels et la surface<\/b>. Votre boutique se voit de loin, Super, la vitrine est-elle suffisamment grande (taille), l\u2019accessibilit\u00e9 (trottoir pour les pi\u00e9tons et parking environnants), la surface commerciale proprement dite \u00a0et les possibilit\u00e9s de stockage (\u00e0 \u00e9valuer avant), son adaptation aux normes architecturales du r\u00e9seau et leur co\u00fbt. \u00a0Il doit \u00e9videmment correspondre aux contraintes techniques de votre concept (restauration avec ventilation par exemple). le co\u00fbt de la mise aux normes r\u00e9seau est un poste budg\u00e9taire \u00e0 ne pas sous-estimer car souvent il faut tout casser et tout recr\u00e9er.
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L\u2019investissement financier pour le bail doit tenir compte qu’un<\/b> point de vente doit \u00eatre rentable<\/b>.\u00a0 Partant de ce postulat \u00e9vident que ne renierait pas Monsieur de la Palisse, le co\u00fbt de votre loyer de bail commercial ne devra pas d\u00e9passer un certain seuil sous peine de mettre votre entreprise en danger. Lors de votre business plan, ne le sous-estimez pas. <\/span> Les prix des loyers sont tr\u00e8s diff\u00e9rents selon que vous vous installez \u00e0 Paris- par an et par m2- (rue de Rivoli le loyer va jusqu\u2019\u00e0 plus de 3500 euros tandis qu\u2019\u00e0 Brest il ne d\u00e9passe rarement 700 euros). En milieu de tableau\u00a0: centre ville rue de B\u00e9thune \u00e0 Lille 2000 euros\u00a0 comme Rue Ste Catherine \u00e0 Bordeaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour trouver votre local<\/h3>\n
Pour trouver le local, il y a les professionnels de l\u2019immobilier commercial, les petites annonces, Internet et le d\u00e9marchage direct\u00a0; d\u00e9ambuler dans le quartier vis\u00e9, rep\u00e9rez et faites des offres, \u00e7a peut marcher. Certains r\u00e9seaux proposent des emplacements aux franchis\u00e9s.
Si vous \u00eates d\u00e9j\u00e0 propri\u00e9taire de votre fonds de commerce, vous avez un avantage (connaissance du quartier et client\u00e8le existante) \u00e0 condition que le concept que vous aurez choisi soit en ad\u00e9quation. <\/p>\n

<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le meilleur concept de franchise sera vou\u00e9 \u00e0 l\u2019\u00e9chec s\u2019il n\u2019a pas trouv\u00e9 le bon emplacement\u00a0m\u00eame si\u00a0la localisation du point de vente sera plus ou moins \u00ab\u00a0vitale\u00a0\u00bb selon votre activit\u00e9. Si vous vous lancez dans une franchise de mode, le centre ville ou le centre commercial s\u2019impose (m\u00eame entour\u00e9 de concurrents, le flux de clients […]<\/p>\n","protected":false},"author":42,"featured_media":286132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-289202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nL\u2019emplacement 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