{"id":289209,"date":"2016-08-14T09:21:00","date_gmt":"2016-08-14T08:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-4-composantes-de-la-franchise-2631"},"modified":"2016-08-14T09:21:00","modified_gmt":"2016-08-14T08:21:00","slug":"les-4-composantes-de-la-franchise-2631","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-4-composantes-de-la-franchise-2631","title":{"rendered":"Les 4 composantes de la franchise !"},"content":{"rendered":"
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\u0095\u00a0Un objectif : Duniach-Smith (2003) propose une d\u00e9finition de la franchise prenant en compte son aspect juridique mais \u00e9galement commercial : \u00ab La franchise est un syst\u00e8me inter organisationnel par lequel un franchiseur transf\u00e8re \u00e0 des franchis\u00e9s son savoir-faire<\/b>, met \u00e0 leur disposition un ensemble de produits, de services et de signes distinctifs et leur offre une assistance commerciale et technique permanente en \u00e9change d’une r\u00e9mun\u00e9ration. Le but essentiel de la franchise est la r\u00e9it\u00e9ration d’une r\u00e9ussite commerciale \u00bb. Cette d\u00e9finition a le m\u00e9rite de mettre en \u00e9vidence l’objectif principal de la franchise qui est la cr\u00e9ation de richesse. \u00a0Lisez aussi cet article :\u00a0<\/i>Le savoir-faire comme cl\u00e9 de voute du contrat de franchise<\/i><\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\u0095\u00a0Des moyens et des ressources compl\u00e9mentaires apport\u00e9s par les franchis\u00e9s et le franchiseur : La th\u00e9orie de la raret\u00e9 des ressources (Oxenfeldt et Kelly, 1969) illustre parfaitement la notion de compl\u00e9mentarit\u00e9 des ressources du franchiseur et de ses franchis\u00e9s. Ainsi l’entreprise choisit la franchise pour pallier \u00e0 son manque de moyens financiers, humains, mat\u00e9riels, manag\u00e9riaux et commerciaux (Allix-Desfautaux, 1998) pour dupliquer rapidement ses points de vente.
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\u0095\u00a0Un cadre institutionnel favorable : en France, la loi Doubin r\u00e9git la franchise. Elle prot\u00e8ge les futurs franchis\u00e9s, notamment gr\u00e2ce \u00e0 la mise en place de l’obligation pr\u00e9contractuelle d’information obligeant le franchiseur \u00e0 fournir \u00e0 ses futurs partenaires avant la signature du contrat, un document comportant un certain nombre d’information lui permettant de parfaitement \u00e9valuer les cons\u00e9quences de son engagement. Lisez aussi cet article :\u00a0<\/i>La Loi Doubin et le DIP pour bien choisir sa franchise<\/i><\/a> <\/i><\/p>\n

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\u0095\u00a0Des relations coop\u00e9ratives et interactives<\/strong> entre le franchiseur et les franchis\u00e9s : La franchise est un syst\u00e8me inter-organisationnel o\u00f9 interagissent diff\u00e9rents acteurs qui sont le franchiseur et ses franchis\u00e9s : il s’agit l\u00e0 d’un mode de coop\u00e9ration entre des entreprises juridiquement et financi\u00e8rement ind\u00e9pendantes. La franchise est un syst\u00e8me qui s’inscrit dans un contexte relationnel de solidarit\u00e9 et de partage d’int\u00e9r\u00eats<\/strong>. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Extrait du m\u00e9moire de Master 1 de Anne-Rysl\u00e9ne ZAOUAL pour AC Franchise<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u0095\u00a0Un objectif : Duniach-Smith (2003) propose une d\u00e9finition de la franchise prenant en compte son aspect juridique mais \u00e9galement commercial : \u00ab La franchise est un syst\u00e8me inter organisationnel par lequel un franchiseur transf\u00e8re \u00e0 des franchis\u00e9s son savoir-faire, met \u00e0 leur disposition un ensemble de produits, de services et de signes distinctifs et leur […]<\/p>\n","protected":false},"author":52,"featured_media":289210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-289209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes 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