{"id":289226,"date":"2016-08-09T14:05:00","date_gmt":"2016-08-09T13:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quel-choix-pour-lamenagement-dun-magasin-en-franchise-8353"},"modified":"2016-08-09T14:05:00","modified_gmt":"2016-08-09T13:05:00","slug":"quel-choix-pour-lamenagement-dun-magasin-en-franchise-8353","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quel-choix-pour-lamenagement-dun-magasin-en-franchise-8353","title":{"rendered":"Quel choix pour l’am\u00e9nagement d’un magasin en franchise ?"},"content":{"rendered":"
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Selon la nature du commerce et son niveau de gamme, les tarifs relatifs \u00e0 l’am\u00e9nagement d’un magasin de franchise peuvent varier consid\u00e9rablement. Une r\u00e8gle d’or donc : respecter la vocation de l’enseigne et s’adapter au quartier dans lequel il est implant\u00e9.\u00a0Faut-il alors faire appel \u00e0 l’agenceur maison du franchiseur\u00a0ou pr\u00e9f\u00e9rer le recours aux petits artisans ?<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si le franchiseur exige, de fa\u00e7on l\u00e9gitime, le respect d’un certain nombre de r\u00e8gles pour donner aux magasins de la cha\u00eene un look unique et facilement identifiable<\/strong>, celui-ci n’est pas en mesure d’imposer au franchis\u00e9 de passer par ses propres services ou par une soci\u00e9t\u00e9 qu’il a lui-m\u00eame agr\u00e9\u00e9e. Le franchiseur peut chercher \u00e0 convaincre ses partenaires de faire appel \u00e0 un agenceur qui a fait ses preuves et avec lequel il a pass\u00e9 des accords. Certaines enseignes proposent m\u00eame parfois des magasins cl\u00e9s en main dans le cadre d’un \u00ab pack \u00bb comprenant le droit d’entr\u00e9e, la formation, le mat\u00e9riel.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Attention aux abus <\/strong>:<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les tribunaux ont, parfois, sanctionn\u00e9 des franchiseurs qui profitaient de leur monopole pour prendre des marges excessives sur l’am\u00e9nagement des magasins. La loi et la jurisprudence interdisent aux franchiseurs de pratiquer une forme de vente forc\u00e9e en imposant leurs am\u00e9nageurs. Pour tout projet d’am\u00e9nagement, le franchis\u00e9 a donc tout int\u00e9r\u00eat \u00e0 mettre plusieurs am\u00e9nageurs en concurrence m\u00eame si, bien s\u00fbr, un am\u00e9nageur qui traite r\u00e9guli\u00e8rement avec la m\u00eame enseigne sera souvent plus comp\u00e9titif.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Au-del\u00e0 des tarifs pratiqu\u00e9s, la prise en charge de l’am\u00e9nagement par un franchiseur ne garantit d’ailleurs pas toujours la bonne qualit\u00e9 des travaux. Il est en effet indispensable de distinguer clairement les travaux d’am\u00e9nagement d’un magasin des autres prestations fournies par un franchiseur, et de savoir par qui ces travaux seront r\u00e9alis\u00e9s, afin de comparer leurs prix avec ceux d’am\u00e9nageurs sans lien avec l’enseigne. L’essentiel reste d’obtenir un bon rapport qualit\u00e9\/prix…<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour ouvrir \u00e0 temps…<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dernier aspect de la r\u00e9flexion, le respect des d\u00e9lais est un \u00e9l\u00e9ment primordial pour le lancement d’un magasin en franchise. Celui-ci est g\u00e9n\u00e9ralement accompagn\u00e9 d’une campagne publicitaire et d’un planning pr\u00e9cis de livraison de stocks, du mat\u00e9riel. Toutes ces op\u00e9rations peuvent \u00eatre boulevers\u00e9es par des retards dans les travaux. Face \u00e0 cette probl\u00e9matique, faire appel \u00e0 un am\u00e9nageur professionnel permet de traiter avec un interlocuteur unique et donc de lui imposer des d\u00e9lais pr\u00e9cis. Enfin, si le franchis\u00e9 d\u00e9cide de faire appel \u00e0 diff\u00e9rents artisans, il est clair qu’il augmente d’autant le risque de retard. Dans ce cas, il sera pr\u00e9f\u00e9rable qu’il confie la coordination du chantier \u00e0 un architecte (pour un co\u00fbt compris entre 7 et 10 % du montant des travaux).<\/p>\n

En g\u00e9n\u00e9ral cependant c’est le franchiseur qui saura vous donner les meilleurs tuyaux sauf souvent si vous \u00eates le premier franchis\u00e9 dans votre pays.\u00a0Il faut bien entendu demander aussi l’avis des franchis\u00e9s existants.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Audrey Caudron<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Selon la nature du commerce et son niveau de gamme, les tarifs relatifs \u00e0 l’am\u00e9nagement d’un magasin de franchise peuvent varier consid\u00e9rablement. Une r\u00e8gle d’or donc : respecter la vocation de l’enseigne et s’adapter au quartier dans lequel il est implant\u00e9.\u00a0Faut-il alors faire appel \u00e0 l’agenceur maison du franchiseur\u00a0ou pr\u00e9f\u00e9rer le recours aux petits artisans […]<\/p>\n","protected":false},"author":52,"featured_media":289227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-289226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nQuel choix pour l'am\u00e9nagement d'un magasin en franchise ?<\/title>\n<meta name=\"description\" content=\"Selon la nature du commerce et son niveau de gamme, les tarifs relatifs \u00e0 l'am\u00e9nagement d'un magasin de franchise peuvent varier consid\u00e9rablement. 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