{"id":289240,"date":"2016-08-08T07:56:00","date_gmt":"2016-08-08T06:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-differents-contrats-de-distribution-5996"},"modified":"2016-08-08T07:56:00","modified_gmt":"2016-08-08T06:56:00","slug":"les-differents-contrats-de-distribution-5996","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-differents-contrats-de-distribution-5996","title":{"rendered":"Les diff\u00e9rents contrats de distribution"},"content":{"rendered":"<div id=\"562632\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"562632\" data-url=\"\/crezeo_widgets\/562632\/update_parameter\"          data-name=\"text\">\n<p>Licence de marque, concession, franchise Faisons la diff\u00e9rence.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"562635\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"562635\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/28\/20131228155307-74bb01a8c17ae435b13ac577049cac1e.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/28\/20131228155307-74bb01a8c17ae435b13ac577049cac1e.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"562635\" data-url=\"\/crezeo_widgets\/562635\/update_parameter\"            data-name=\"text\"><span>Une <b>licence de marque<\/b> conf\u00e8re le droit, comme son nom l&rsquo;indique, d&rsquo;utiliser une marque pour ses propres produits Ce n&rsquo;est pas la simple utilisation de la marque avec le produit fourni, il s&rsquo;agit de l&rsquo;autorisation d&rsquo;apposer une marque sur des produits que l&rsquo;on fabrique soi-m\u00eame ou que l&rsquo;on fait fabriquer. <\/p>\n<p>On parle de licence de marque \u00e0 titre d&rsquo;enseigne lorsque ce contrat permet d&rsquo;utiliser la marque comme enseigne d&rsquo;un magasin ou d&rsquo;une entreprise. En contrepartie le b\u00e9n\u00e9ficiaire paye habituellement une redevance. En pratique, le contrat de licence \u00e0 titre d&rsquo;enseigne se fait en fonction d&rsquo;une politique et d&rsquo;un assortiment assez pr\u00e9cis pour \u00e9viter que la marque-enseigne ne soit galvaud\u00e9e et d\u00e9truite faute d&rsquo;homog\u00e9n\u00e9it\u00e9.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"562638\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"562638\" data-url=\"\/crezeo_widgets\/562638\/update_parameter\"          data-name=\"text\">\n<p>Dans le cas de la <b>concession<\/b> on va plus loin puisque le concessionnaire dispose d&rsquo;un droit de distribution des produits de la marque. Parfois avec exclusivit\u00e9. L&rsquo;exclusivit\u00e9 peut \u00eatre g\u00e9ographique au profit du concessionnaire. En contrepartie le concessionnaire accorde g\u00e9n\u00e9ralement l&rsquo;exclusivit\u00e9 de fourniture au conc\u00e9dant qui lui livre les produits de la marque qu&rsquo;il repr\u00e9sente ainsi sur son territoire En pratique, dans le cas d&rsquo;une concession exclusive, le concessionnaire b\u00e9n\u00e9ficie le plus souvent lui-aussi d&rsquo;une assistance technique.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"562641\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"562641\" data-url=\"\/crezeo_widgets\/562641\/update_parameter\"          data-name=\"text\">       <span>Le <b><a href=\"https:\/\/ac-franchise.be\/page\/lois-et-contrats#Que-contient-un-contrat-de-franchise-?\" rel=\"follow noopener noreferrer\" title=\"Link: https:\/\/ac-franchise.be\/page\/lois-et-contrats#Que-contient-un-contrat-de-franchise-?\">contrat de franchise<\/a><\/b> est le plus complet\u00a0: le franchis\u00e9 reproduit un concept d\u00e9termin\u00e9 par le franchiseur, celui-ci lui assure la transmission des m\u00e9thodes de r\u00e9alisation et de distribution. Le savoir-faire ainsi transmis doit \u00eatre substantiel, secret et clairement identifi\u00e9. Ce concept doit avoir \u00e9t\u00e9 exp\u00e9riment\u00e9 afin que sa r\u00e9ussite soit prouv\u00e9e. La marque et l&rsquo;enseigne sont partag\u00e9es par le franchis\u00e9 avec tous ceux qui appartiennent au r\u00e9seau du franchiseur.<\/p>\n<p><i>La r\u00e9daction vous conseille l&rsquo;article suivant : <\/i><a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/article\/franchise-licence-de-marque-commission-affiliation-et-concession-faites-le-tri\"><i>Franchise, licence de marque, commission-affiliation et concession&#8230; Faites le tri ! <\/i><\/a><br \/><\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Licence de marque, concession, franchise Faisons la diff\u00e9rence. Une licence de marque conf\u00e8re le droit, comme son nom l&rsquo;indique, d&rsquo;utiliser une marque pour ses propres produits Ce n&rsquo;est pas la simple utilisation de la marque avec le produit fourni, il s&rsquo;agit de l&rsquo;autorisation d&rsquo;apposer une marque sur des produits que l&rsquo;on fabrique soi-m\u00eame ou que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,141],"class_list":["post-289240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les diff\u00e9rents contrats de distribution<\/title>\n<meta name=\"description\" content=\"Licence de marque, concession, franchise Faisons la diff\u00e9rence. 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