{"id":289374,"date":"2016-07-23T07:05:00","date_gmt":"2016-07-23T06:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-du-dg-de-la-franchise-encre-service-9950"},"modified":"2016-07-23T07:05:00","modified_gmt":"2016-07-23T06:05:00","slug":"interview-du-dg-de-la-franchise-encre-service-9950","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-du-dg-de-la-franchise-encre-service-9950","title":{"rendered":"Interview du DG de la franchise Encre Service"},"content":{"rendered":"
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Encre Service est un\u00a0concept alliant \u00e9conomie et \u00e9cologie<\/b>\u00a0et proposant la\u00a0recharge de cartouches jet d’encre et toners<\/b>. Le r\u00e9seau met \u00e0 la disposition de sa client\u00e8le\u00a099 r\u00e9f\u00e9rences<\/b>\u00a0d’encres sp\u00e9cifiques<\/b>\u00a0et\u00a0724 toners<\/b>. Voici une interview du\u00a0Directeur G\u00e9n\u00e9ral de l’enseigne, Robert Cuadrat .<\/b><\/span>
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<\/a> <\/p>\n
Le Directeur G\u00e9n\u00e9ral de l'enseigne, Robert Cuadrat <\/div>\n<\/p><\/div>\n
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AC Franchise : Pr\u00e9sentez-nous le concept, son origine, ses particularit\u00e9s, son originalit\u00e9 ?<\/h3>\n
Robert Cuadrat\u00a0:<\/b>\u00a0Le d\u00e9marrage s’est fait\u00a0en 2003 par la\u00a0cr\u00e9ation, fabrication, distribution de kits de recharges d\u2019encre<\/b>\u00a0(Marque INKDJET) au travers d\u2019un r\u00e9seau de boutiques informatiques, bureautique, et Hyperstores (PLANET SATURN). Le\u00a0Kit s\u2019adressait principalement aux client finaux \u00ab\u00a0bricoleurs\u00a0\u00bb, mais pas au reste de la client\u00e8le potentielle. D\u2019o\u00f9 l\u2019id\u00e9e de cr\u00e9er en parall\u00e8le (fin 2004) une boutique en propre, pour remplir avec nos kits les cartouches des clients moins \u00ab\u00a0manuels\u00a0\u00bb. Le syst\u00e8me a ensuite \u00e9t\u00e9 am\u00e9lior\u00e9 en mettant au point une machine avec chambre \u00e0 vide pour optimisation des r\u00e9sultats, notamment sur les cartouches \u00e0 t\u00eate d\u2019impression.<\/p>\n

<\/b>L\u2019ENSEIGNE ENCRESERVICE propose\u00a0une alternative aux cartouches d\u2019impression ch\u00e8res Jet d\u2019encre et Toners.<\/b>\u00a0<\/p>\n

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  1. Le\u00a0remplissage des cartouches vides<\/b>: 50 \u00e0 80 % d\u2019\u00e9conomies pour le client<\/li>\n
  2. La\u00a0vente de cartouches \u00ab\u00a0remanufactur\u00e9es \u00bb<\/b>\u00a0(Originales recycl\u00e9es en usine 30 % moins ch\u00e8res)<\/li>\n
  3. La\u00a0vente de cartouches g\u00e9n\u00e9riques<\/b>\u00a0(50 \u00e0 60 % moins ch\u00e8res)<\/li>\n
  4. La\u00a0vente d\u2019imprimantes<\/b>\u00a0conseill\u00e9es par l\u2019Enseigne (qualit\u00e9 d\u2019impression, remplissages moins on\u00e9reux et r\u00e9ussis, co\u00fbt \u00e0 la page moindre)<\/li>\n
  5. La\u00a0vente de papier<\/b> <\/li>\n<\/ol>\n

    Les services de remplissage ont d\u00e9but\u00e9 sur le jet d\u2019encre en 2005, et ont \u00e9t\u00e9 d\u00e9clin\u00e9s sur le Laser (Toners) fin 2008 apr\u00e8s des tests fructueux suite aux nombreux essais men\u00e9s pendant 2 ans \u00e0 partir de 2006. Nous nous adressons \u00e0 tous :\u00a0Professionnels et particuliers, associations<\/b>, etc.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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    ACF : Votre march\u00e9 est-il bon ?<\/h3>\n
    C.R. <\/b>: La consommation des cartouches d\u2019encre n\u2019a pas baiss\u00e9, bien au contraire<\/b>. Chaque foyer est aujourd\u2019hui \u00e9quip\u00e9 d\u2019un PC avec une imprimante. L\u2019av\u00e8nement de la photo num\u00e9rique a amplifi\u00e9 le ph\u00e9nom\u00e8ne. Par ailleurs, les constructeurs baissent le tarif des imprimantes qui sont vendues pratiquement prix co\u00fbtant pour se rattraper sur la vente des consommables dont les prix ne cessent d\u2019augmenter et la contenance de diminuer..
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    Nous travaillons sur le remplissage des nouvelles cartouches. Les constructeurs HP, CANON EPSON viennent de sortir de nouvelles imprimantes. Notre r\u00f4le est de fournir rapidement \u00e0 nos franchis\u00e9s des modes d\u2019emplois et des produits afin de r\u00e9pondre favorablement \u00e0 la demande de leurs clients.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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    ACF : O\u00f9 en \u00eates-vous de votre d\u00e9veloppement et de la r\u00e9ussite de vos franchis\u00e9s ?<\/h3>\n
    C.R. :\u00a0<\/b>Nous avons 25 points de vente en France dont un \u00e0 la R\u00e9union plus un \u00e0 Madagascar.\u00a0<\/b>La gestion de son entreprise est l\u2019\u00e9l\u00e9ment primordial dans tout commerce. La prospection et la communication doivent \u00eatre permanents.
    Certains Franchis\u00e9s l\u2019ont compris, comme Saintes, premier franchis\u00e9 ouvert le 06 Juin 2006 et qui va bient\u00f4t f\u00eater ses 10 ans. D\u2019autres ont ouvert une 2\u00e8me boutique, Villemomble qui a ouvert Noisy le sec apr\u00e8s 2 ans et ROYE qui a ouvert ST QUENTIN aussi 2 ans apr\u00e8s. D\u2019autres trop \u00ab\u00a0statiques\u00a0\u00bb ont (comme dans toute enseigne) \u00e9t\u00e9 contraints d\u2019arr\u00eater leur activit\u00e9.
    Notre volont\u00e9 sur le d\u00e9veloppement du r\u00e9seau reste enti\u00e8re. Apr\u00e8s avoir \u00e9t\u00e9 pr\u00e9sents plusieurs ann\u00e9es sur le Salon FRANCHISE EXPO notre communication porte cette ann\u00e9e sur le WEB au travers d’AC FRANCHISE.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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    ACF : Quels sont les avantages sp\u00e9cifiques de votre r\u00e9seau pour un franchis\u00e9 ?<\/h3>\n
    C.R. :\u00a0<\/b>ENCRESERVICE reste\u00a0le seul Franchiseur SANS ROYALTIES et SANS FRAIS<\/b>\u00a0de fonctionnement sur le march\u00e9 Fran\u00e7ais. Son\u00a0concept est beaucoup plus accessible financi\u00e8rement<\/b>\u00a0face aux concurrents pour des services sensiblement similaires, voire sup\u00e9rieurs en termes de d\u00e9lai de r\u00e9ponses techniques.\u00a0Et propose le remplissage des cartouches lasers (source de chiffre d\u2019affaires important<\/b>\u00a0aupr\u00e8s des entreprises).
    <\/b>
    Notre Hot Line technique (t\u00e9l\u00e9phonique et WEBCAM) est un atout consid\u00e9rable pour le franchis\u00e9 qui n\u2019est pas \u00ab\u00a0SEUL\u00a0\u00bb dans sa Boutique. Notre outil informatique EXTRANET JBIZ<\/b> (accessible uniquement au r\u00e9seau) permet de passer des commandes mais \u00e9galement de consulter les r\u00e9f\u00e9rences en stock et\u00a0 les modes\u00a0 d’emplois.<\/span><\/span>
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    ACF : En \u00e9change, que demandez-vous \u00e0 un franchis\u00e9 ? <\/h3>\n
    C.R. : Le franchis\u00e9 doit respecter<\/b>\u00a0les m\u00e9thodes de remplissage et les achats de nos produits sp\u00e9cifiques afin de pr\u00e9server la qualit\u00e9 des impressions et donc la notori\u00e9t\u00e9 de l\u2019Enseigne.\u00a0: Nous cherchons aussi bien des hommes que des femmes <\/b>avec le\u00a0go\u00fbt d\u2019entreprendre, des atouts commerciaux et techniques mais aussi un peu\u00a0gestionnaires<\/b>. Dynamisme, p\u00e9dagogie et sens de l\u2019accueil seront \u00e9galement n\u00e9cessaires.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    Encre Service est un\u00a0concept alliant \u00e9conomie et \u00e9cologie\u00a0et proposant la\u00a0recharge de cartouches jet d’encre et toners. Le r\u00e9seau met \u00e0 la disposition de sa client\u00e8le\u00a099 r\u00e9f\u00e9rences\u00a0d’encres sp\u00e9cifiques\u00a0et\u00a0724 toners. Voici une interview du\u00a0Directeur G\u00e9n\u00e9ral de l’enseigne, Robert Cuadrat . Le Directeur G\u00e9n\u00e9ral de l'enseigne, Robert Cuadrat AC Franchise : Pr\u00e9sentez-nous le concept, son origine, ses particularit\u00e9s, […]<\/p>\n","protected":false},"author":7776,"featured_media":289375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-289374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview du DG de la franchise Encre Service<\/title>\n<meta name=\"description\" content=\"Encre Service est un\u00a0concept alliant \u00e9conomie et \u00e9cologie\u00a0et proposant la\u00a0recharge de cartouches jet d'encre et toners. 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