{"id":289397,"date":"2016-07-20T07:01:00","date_gmt":"2016-07-20T06:01:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-philippe-souquieres-de-la-franchise-age-dor-services-2109"},"modified":"2016-07-20T07:01:00","modified_gmt":"2016-07-20T06:01:00","slug":"interview-de-philippe-souquieres-de-la-franchise-age-dor-services-2109","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-philippe-souquieres-de-la-franchise-age-dor-services-2109","title":{"rendered":"Interview de Philippe Souqui\u00e8res de la franchise Age d’Or Services"},"content":{"rendered":"
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AC Franchise : Vous \u00eates le directeur du d\u00e9veloppement de la franchise Age d’Or services, pouvez-vous nous pr\u00e9senter votre r\u00e9seau ?<\/i><\/b><\/div>\n
Philippe Souqui\u00e8res <\/b>: Cr\u00e9\u00e9 en 1991, le r\u00e9seau Age d’Or Services est le premier r\u00e9seau d’entreprises de services \u00e0 la personne, pionnier dans le secteur du maintien \u00e0 domicile et de l’accompagnement. Nous comptons aujourd’hui 180 structures en France et dans les DOM-TOM. <\/div>\n
ACF : Pourquoi choisir les services \u00e0 la personne pour cr\u00e9er son entreprise ?<\/i><\/b><\/div>\n
PS : Le secteur des services \u00e0 la personne compte plusieurs segments de march\u00e9 dont le service \u00e0 la petite enfance et le service \u00e0 la famille. Nous nous positionnons sur un autre secteur qui est celui des personnes \u00e2g\u00e9es, personnes en situation d’handicap, personnes d\u00e9pendantes. La d\u00e9mographie fran\u00e7aise fait que le secteur des services \u00e0 la personne d\u00e9di\u00e9s aux personnes \u00e2g\u00e9es, soit un secteur porteur. Nous devons \u00eatre en mesure d\u2019apporter une r\u00e9ponse adapt\u00e9e et personnalis\u00e9e au d\u00e9fi de la perte d\u2019autonomie.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont vos objectifs de d\u00e9veloppement ?<\/i><\/b><\/div>\n
PS : Nous avons des objectifs \u00e0 court terme, c’est-\u00e0-dire sur l\u2019ann\u00e9e 2016, d\u2019environ une dizaine d\u2019ouvertures sur le secteur. Notre maillage territorial est d\u00e9j\u00e0 assez fort et pertinent. Nous avons quelques belles zones \u00e0 vendre pour nos franchis\u00e9s. L\u2019ann\u00e9e 2016 devrait marquer aussi un d\u00e9veloppement \u00e0 l’international aussi bien sur des pays frontaliers comme l’Espagne ou l\u2019Italie, que sur des pays du bassin m\u00e9diterran\u00e9en comme le Maroc, et enfin surement un d\u00e9veloppement sur le Br\u00e9sil via notre franchis\u00e9 de Guyane.

ACF : Quel est le profil du  franchis\u00e9 Age d’Or Services ?<\/i><\/b><\/div>\n
PS : Nous recherchons essentiellement des entrepreneurs ayant une forte dimension humaine \u00e7a c’est le premier crit\u00e8re. Ensuite, il faut que le futur franchis\u00e9 ou le candidat ait des comp\u00e9tences en management, en gestion, en commercial. N\u00e9anmoins, si ses comp\u00e9tences ne sont pas av\u00e9r\u00e9es, nous sommes l\u00e0 pour l’aider et l’accompagner sur les points \u00e0 am\u00e9liorer de son parcours.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quel accompagnement apportez-vous \u00e0 vos franchis\u00e9s et \u00e0 vos futurs franchis\u00e9s ? <\/i><\/b><\/div>\n
PS : L\u2019accompagnement est la plus-value des r\u00e9seaux de franchises pour les personnes qui se lancent dans la cr\u00e9ation d’entreprise. Nous sommes l\u00e0 pour baliser le terrain dans un premier temps, pour cr\u00e9er un climat de confiance et accompagner. Cela va de la cr\u00e9ation de la structure en elle-m\u00eame au d\u00e9veloppement du business en passant par l\u2019aide au recrutement et l\u2019aide \u00e0 l’obtention de l’agr\u00e9ment. Notre r\u00e9seau de franchise fournit tout un panel d\u2019outils qui vont du marketing \u00e0 l’outil informatique en passant par la qualit\u00e9. Ces outils permettent de faciliter la vie des franchis\u00e9s et de leur garantir une certaine s\u00e9r\u00e9nit\u00e9 et une stabilit\u00e9 dans leur d\u00e9veloppement. <\/p>\n

Nous leur proposons un accompagnement fort afin de les rassurer quant \u00e0 leur avenir professionnel. Nous essayons de faciliter la vie de nos franchis\u00e9s via notre service qualit\u00e9 puisque nous sommes certifi\u00e9s NF. Nous avons \u00e0 faire \u00e0 des candidats qui vont cr\u00e9er leur structure, leur projet professionnel. Nous devons donc leur assurer un futur serein et leur garantir un d\u00e9veloppement fort. Nous souhaitons \u00e9videmment que cela fonctionne. Dans la franchise nous parlons de mariage entre le franchis\u00e9 et le franchiseur, comme dans tout mariage, nous esp\u00e9rons que cela aille le plus loin possible. Donc on se doit d’accompagner fortement notre franchis\u00e9, notamment au d\u00e9marrage, o\u00f9 les moments d’angoisse sont assez forts pour un cr\u00e9ateur d’entreprise.<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Quels sont les b\u00e9n\u00e9fices de la franchise dans le secteur des services \u00e0 la personne ?<\/i><\/b><\/div>\n
PS : Les b\u00e9n\u00e9fices de la franchise c\u2019est la connaissance et la reconnaissance des acteurs du secteur vis-\u00e0-vis d’une enseigne, bien \u00e9videmment les candidats peuvent se lancer en individuel mais quand on fait partie d’un r\u00e9seau on a davantage de reconnaissance pour obtenir son agr\u00e9ment qualit\u00e9. Ensuite, l’avantage c’est vraiment un accompagnement de tous les jours sur le d\u00e9veloppement, sur la cr\u00e9ation. Nous essayons d’aider et d’accompagner les porteurs de projet, les franchis\u00e9s dans toutes leurs probl\u00e9matiques quotidiennes.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont les services que vous proposez \u00e0 vos clients ?<\/i><\/b><\/div>\n
PS : Notre m\u00e9tier consiste \u00e0 recruter, former et d\u00e9velopper le r\u00e9seau d’entreprises de services d\u00e9di\u00e9s aux personnes \u00e2g\u00e9es, aux personnes d\u00e9pendantes et aux personnes en situation de handicap. Notre concept s\u2019est enrichit, nous essayons de r\u00e9pondre par un bouquet de services \u00e0 tous les besoins quotidiens des personnes par l’aide \u00e0 domicile, l\u2019aide \u00e0 la personne, l’accompagnement v\u00e9hicul\u00e9 qui est notre m\u00e9tier historique, le portage de repas, la livraison de courses, le jardinage, le petit bricolage, et la t\u00e9l\u00e9assistance avec notamment notre partenaire Filassistance. Nous avons compl\u00e9t\u00e9 notre gamme de services en travaillant justement sur la proposition de services de nuit avec une garde itin\u00e9rante de nuit, puisque les services aux personnes et les besoins ne s’arr\u00eatent pas aux heures de bureau.  Nous avons d\u00e9ploy\u00e9 dans notre r\u00e9seau une garde itin\u00e9rante de nuit. <\/div>\n
ACF : Quel message souhaitez-vous adresser aux candidats ?<\/i><\/b><\/div>\n
PS : J\u2019invite tous les candidats \u00e0 la franchise \u00e0 aller sur notre site, \u00e0 nous appeler et \u00e0 nous \u00e9crire aussi bien sur ce site que sur des sites partenaires pour trouver des informations sur Age d’Or Services pour que nous puissions travailler avec eux, les informer pour la cr\u00e9ation de leur entreprise et qu\u2019ils puissent avoir un d\u00e9veloppement en toute garantie et en toute assurance.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AC Franchise : Vous \u00eates le directeur du d\u00e9veloppement de la franchise Age d’Or services, pouvez-vous nous pr\u00e9senter votre r\u00e9seau ? Philippe Souqui\u00e8res : Cr\u00e9\u00e9 en 1991, le r\u00e9seau Age d’Or Services est le premier r\u00e9seau d’entreprises de services \u00e0 la personne, pionnier dans le secteur du maintien \u00e0 domicile et de l’accompagnement. Nous comptons aujourd’hui […]<\/p>\n","protected":false},"author":54,"featured_media":285149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-289397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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