{"id":289521,"date":"2016-06-27T07:28:00","date_gmt":"2016-06-27T06:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comprendre-la-clause-dexclusivite-territoriale-en-franchise-8528"},"modified":"2016-06-27T07:28:00","modified_gmt":"2016-06-27T06:28:00","slug":"comprendre-la-clause-dexclusivite-territoriale-en-franchise-8528","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comprendre-la-clause-dexclusivite-territoriale-en-franchise-8528","title":{"rendered":"Comprendre la clause \u00ab d’exclusivit\u00e9 territoriale \u00bb en franchise"},"content":{"rendered":"
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 Argument d\u00e9cisif pour attirer des adh\u00e9rents \u00e0 un r\u00e9seau<\/b>, l\u2019exclusivit\u00e9 territoriale offre au franchis\u00e9 la possibilit\u00e9 d\u2019exercer le savoir-faire transmis par le franchiseur et d’utiliser la marque en n’ayant aucun concurrent sous la m\u00eame enseigne dans la zone d\u00e9limit\u00e9e. Cette clause est not\u00e9e dans le contrat de franchise mais qu\u2019en est-il sur le terrain ?<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Exclusivit\u00e9 territoriale : D\u00e9finition.<\/h3>\n
L’exclusivit\u00e9 territoriale est d\u00e9finie comme une garantie d\u2019une zone g\u00e9ographique exclusive qu\u2019accorde le franchiseur au franchis\u00e9 <\/b>lors de la signature du contrat de franchise. Le franchiseur lui promet qu\u2019il n\u2019y aura aucun autre franchis\u00e9 du m\u00eame r\u00e9seau qui exercera dans le territoire d\u00e9limit\u00e9. Le franchiseur n\u2019est pas dans l\u2019obligation de conc\u00e9der une exclusivit\u00e9 territoriale. Il s\u2019agit plut\u00f4t d\u2019une pratique tr\u00e8s courante qui offre au franchis\u00e9 une meilleure rentabilit\u00e9. Avec cette clause inscrite dans le contrat, le franchis\u00e9 est prot\u00e9g\u00e9. Pour d\u00e9limiter la zone g\u00e9ographique, le franchiseur prend en compte plusieurs param\u00e8tres<\/b> : la population pr\u00e9sente dans le secteur, flux de client\u00e8le, de la pr\u00e9sence de concurrents, de l’attractivit\u00e9 commerciale des zones consid\u00e9r\u00e9es, etc <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les inconv\u00e9nients pour le franchis\u00e9 et franchiseur<\/h3>\n
Bien que l’exclusivit\u00e9 territoriale soit une bonne chose le plus souvent, il est possible que la zone g\u00e9ographique soit mal calcul\u00e9e par le franchiseur<\/b> ; Cela peut provoquer deux situations g\u00eanantes :
–       La zone g\u00e9ographique est trop petite : le franchis\u00e9 est limit\u00e9 et ne peut y d\u00e9velopper son potentiel<\/b>
–       La zone g\u00e9ographique est trop grande et poss\u00e8de un potentiel de d\u00e9veloppement plus fort : le franchis\u00e9 a du mal \u00e0 r\u00e9pondre \u00e0 toutes les demandes <\/p>\n

<\/span><\/span> Rappelons que la clause de l\u2019exclusivit\u00e9 territoriale n\u2019emp\u00eache pas l\u2019enseigne de vendre sur son site en ligne \u00e0 des consommateurs install\u00e9s dans des zones g\u00e9ographiques attribu\u00e9es \u00e0 ses adh\u00e9rents. Il faut donc conna\u00eetre les r\u00e8gles en vigueur dans le r\u00e9seau en mati\u00e8re d’Internet.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Poser les bonnes questions au franchiseur <\/h3>\n
–       Un autre franchis\u00e9 s\u2019est-il d\u00e9j\u00e0 implant\u00e9 dans cette zone auparavant ? En franchise ? Sous un autre contrat ?
–       En tant que franchis\u00e9, puis-je ouvrir d\u2019autres agences sur mon territoire ? Le contrat me permet-il de devenir multi franchis\u00e9 ?
– Que se passe-t’il si mon territoire s’av\u00e8re trop petit ? Ou trop grand ?
–  a-t’il possibilit\u00e9 pour le franchiseur de vendre se produits dans des magasins non franchis\u00e9s ? Multi-arques, grandes surfaces, grands magasins ? Attention, exclusivit\u00e9 territoriale d’enseigne ne signifie pas exclusivit\u00e9 territoriale de produits.
–  Internet est-il aussi utilis\u00e9 pour amener de clients aux franchis\u00e9s ?<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

 Argument d\u00e9cisif pour attirer des adh\u00e9rents \u00e0 un r\u00e9seau, l\u2019exclusivit\u00e9 territoriale offre au franchis\u00e9 la possibilit\u00e9 d\u2019exercer le savoir-faire transmis par le franchiseur et d’utiliser la marque en n’ayant aucun concurrent sous la m\u00eame enseigne dans la zone d\u00e9limit\u00e9e. Cette clause est not\u00e9e dans le contrat de franchise mais qu\u2019en est-il sur le terrain ? Exclusivit\u00e9 territoriale : […]<\/p>\n","protected":false},"author":48,"featured_media":289519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,141],"class_list":["post-289521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nComprendre 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