{"id":289547,"date":"2016-06-22T23:21:00","date_gmt":"2016-06-22T22:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ce-qui-fait-le-succes-des-franchises-ixina-9275"},"modified":"2016-06-22T23:21:00","modified_gmt":"2016-06-22T22:21:00","slug":"ce-qui-fait-le-succes-des-franchises-ixina-9275","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ce-qui-fait-le-succes-des-franchises-ixina-9275","title":{"rendered":"Ce qui fait le succ\u00e8s des franchis\u00e9s Ixina"},"content":{"rendered":"<div id=\"612051\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"612051\" data-url=\"\/crezeo_widgets\/612051\/update_parameter\"          data-name=\"text\">       <span><b>Ixina est une enseigne du groupe Franchise Business Division (FBD)<\/b><span>, leadership en Europe, Afrique de l\u2019Ouest et Moyen Orient. Le groupe se caract\u00e9rise par <b>sa dynamique de d\u00e9veloppement international forte<\/b> et s\u2019appuie sur les usines des leaders europ\u00e9ens de la fabrication de meubles de cuisine sur-mesure et collabore avec toutes les grandes marques<\/span><\/span> europ\u00e9ennes d\u2019\u00e9lectrom\u00e9nager.     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"612054\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"612054\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/05\/17\/20160517155140-e4035b685261d42c38428051aae5878e.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/05\/17\/20160517155140-e4035b685261d42c38428051aae5878e.jpg\" title=\"Le groupe FDB est un leadership en Europe, Afrique de l\u2019Ouest et Moyen Orient \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Le groupe FDB est un leadership en Europe, Afrique de l\u2019Ouest et Moyen Orient       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"612054\" data-url=\"\/crezeo_widgets\/612054\/update_parameter\"             data-name=\"title\">Un groupe solide et proche<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"612054\" data-url=\"\/crezeo_widgets\/612054\/update_parameter\"            data-name=\"text\"><span>FBD est la <b>r\u00e9f\u00e9rence incontournable du march\u00e9 des cuisines \u00e9quip\u00e9es<\/b>. En chiffres, FBD c&rsquo;est:<\/span> <\/p>\n<ul>\n<li><span><b>Plus de 2000 collaborateurs<\/b> en magasins et centrales<\/span><\/li>\n<li> <span><b>400 points de ventes<\/b> en 2016 en France et \u00e0 l\u2019international<\/span> <\/li>\n<li> <span>Un CA consolid\u00e9 de <b>550 M \u20ac en 2016<\/b><\/span> \u00a0 <\/li>\n<\/ul>\n<p> <span>Le groupe a d\u00e9velopp\u00e9, durant ses 30 ans d&rsquo;existence, <b>4 enseignes<\/b> diff\u00e9rentes pour <b>4 positionnements<\/b> bien distincts avec <b>Ixina, Cuisine Plus, Cuisines R\u00e9f\u00e9rences et Vanden Borre Kitchen.<\/b><\/span> <br \/><span>Avec un CA moyen de <b>1 900 K\u20ac TTC\/magasin<\/b>, Ixina d\u00e9tient le <b>premier CA\/magasin en France<\/b> sur le march\u00e9 des sp\u00e9cialistes de la cuisine \u00e9quip\u00e9e. Par ailleurs, <b>54 %<\/b> des franchis\u00e9s du r\u00e9seau ont <b>plus de<\/b> <b>5 ans d&rsquo;anciennet\u00e9 en 2016.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"612060\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"612060\" data-url=\"\/crezeo_widgets\/612060\/update_parameter\" data-name=\"title\">Un concept gagnant<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"612060\" data-url=\"\/crezeo_widgets\/612060\/update_parameter\" data-name=\"text\"><span>Le concept Ixina se base \u00a0sur le <b>conseil et la transparence<\/b>, en plus d&rsquo;une <b>politique de prix nets<\/b> pour proposer des <b>cuisines design, fonctionnelles et de qualit\u00e9<\/b>. Ce concept gagnant repr\u00e9sente un chiffre d\u2019affaires de <b>222 millions d\u2019euros.<\/b><\/span> <br \/><span><b>Le r\u00e9seau\u00a0Ixina<\/b> a opt\u00e9 pour le <b>\u00ab smart selling \u00bb<\/b>, une m\u00e9thode commerciale non agressive, bas\u00e9e sur le respect de la relation client et du budget de ce dernier. Le succ\u00e8s de l&rsquo;enseigne est aussi \u00e9troitement li\u00e9 aux technologies utilis\u00e9es (fonctionnalit\u00e9s, \u00e9crans digitaux et zone 3D).<\/span> <br \/><span>Gr\u00e2ce \u00e0 son <b>proc\u00e9d\u00e9 exclusif et interactif de visualisation 3D<\/b> des projets en taille r\u00e9elle, Ixina a \u00e9t\u00e9 r\u00e9compens\u00e9 par le prestigieux troph\u00e9e LSA de l\u2019innovation.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"612063\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"612063\" data-url=\"\/crezeo_widgets\/612063\/update_parameter\" data-name=\"title\">Un business mod\u00e8le performant<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"612063\" data-url=\"\/crezeo_widgets\/612063\/update_parameter\" data-name=\"text\"><span><b>Plus de 500 mod\u00e8les<\/b> de meubles et des combinaisons \u00e0 l&rsquo;infini<\/span> <\/p>\n<ul>\n<li><span><b>233 magasins<\/b><span> \u00e0 l&rsquo;international, dont <b>114 <\/b>en France, en 2016<\/span><\/span><\/li>\n<li> <span><b>15 % de croissance moyenne<\/b> par an<\/span> <span>Un CA de <b>222 M\u20ac TTC en France en 2016<\/b> (pr\u00e9vision)<\/span> <\/li>\n<li> <span><b>Environ<\/b><span> <b>12 magasins<\/b> ouverts par an<\/span><\/span> <\/li>\n<li> <span><b>Pr\u00e8s de 30 000 cuisines<\/b> vendues en 2015<\/span> <\/li>\n<li> <span>Un panier moyen de <b>6 700 \u20ac TTC (5 800 \u20ac HT)<\/b> en plein dans le coeur de march\u00e9<\/span> <\/li>\n<\/ul>\n<p> <span>La franchise\u00a0Ixina, qui a ouvert une cinquante de magasins depuis 2010, se base sur un mod\u00e8le \u00e9conomique qui <b>ne cesse de prouver ses vertus.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"612066\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"612066\" data-url=\"\/crezeo_widgets\/612066\/update_parameter\" data-name=\"title\">Ratio \u00e9conomique hors norme<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"612066\" data-url=\"\/crezeo_widgets\/612066\/update_parameter\" data-name=\"text\"><span>En adh\u00e9rant au r\u00e9seau Ixina, vous valorisez rapidement votre investissement initial. En effet, le niveau moyen de rentabilit\u00e9 est d\u2019environ <b>6 % au bout de seulement 3 ans d\u2019activit\u00e9<\/b>, soit une performance bien au-dessus des standards du march\u00e9.<\/span> <br \/><span>Ixina est \u00e9galement un <b>mod\u00e8le d\u2019optimisation commerciale<\/b> de l\u2019espace avec un chiffre d\u2019affaires sup\u00e9rieur aux normes \u00e0 tailles comparables (1.9 M\u20ac de CA moyen TTC par magasin).<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"612069\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"612069\" data-url=\"\/crezeo_widgets\/612069\/update_parameter\" data-name=\"title\">Un r\u00e9seau omnipr\u00e9sent<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"612069\" data-url=\"\/crezeo_widgets\/612069\/update_parameter\" data-name=\"text\"><span>Choisir Ixina c&rsquo;est choisir la force et la repr\u00e9sentativit\u00e9 d\u2019un <b>r\u00e9seau pr\u00e9sent sur tout le \u00a0territoire fran\u00e7ais\u2026 en plein essor.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"612057\" class=\"widget one_picture row-fluid\" data-name=\"one_picture\">\n<div class=\"span10 offset1\">\n<div class=\"thumbnail widget-media-thumbnail\" data-name=\"media1\" data-pk=\"612057\">                          <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/05\/17\/20160517155428-f6d9b03bc568141cc3b7faeb8aa0982a.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/05\/17\/20160517155428-f6d9b03bc568141cc3b7faeb8aa0982a.jpg\" title=\"Le r\u00e9seau Ixina est pr\u00e9sent sur tout le  territoire fran\u00e7ais \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Le r\u00e9seau Ixina est pr\u00e9sent sur tout le  territoire fran\u00e7ais       <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ixina est une enseigne du groupe Franchise Business Division (FBD), leadership en Europe, Afrique de l\u2019Ouest et Moyen Orient. Le groupe se caract\u00e9rise par sa dynamique de d\u00e9veloppement international forte et s\u2019appuie sur les usines des leaders europ\u00e9ens de la fabrication de meubles de cuisine sur-mesure et collabore avec toutes les grandes marques europ\u00e9ennes d\u2019\u00e9lectrom\u00e9nager. [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":289548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-289547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce qui fait le succ\u00e8s des franchis\u00e9s Ixina<\/title>\n<meta name=\"description\" content=\"Ixina est une enseigne du groupe Franchise Business Division (FBD), leadership en Europe, Afrique de l\u2019Ouest et Moyen Orient. 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