{"id":289607,"date":"2016-06-09T08:39:00","date_gmt":"2016-06-09T07:39:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-4-acteurs-de-la-franchise-6197"},"modified":"2016-06-09T08:39:00","modified_gmt":"2016-06-09T07:39:00","slug":"les-4-acteurs-de-la-franchise-6197","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-4-acteurs-de-la-franchise-6197","title":{"rendered":"Les 4 acteurs de la franchise"},"content":{"rendered":"<div id=\"853700\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"853700\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128025749-5fdcbe4d2ae22a3a80d72e5ea91c1350.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128025749-5fdcbe4d2ae22a3a80d72e5ea91c1350.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"853700\" data-url=\"\/crezeo_widgets\/853700\/update_parameter\"            data-name=\"text\"><b>La franchise, comme m\u00e9thode de collaboration entre franchiseur et franchis\u00e9s, fait intervenir 4 acteurs<\/b> : le franchiseur, le franchis\u00e9, le r\u00e9seau et le consommateur :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"853702\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"853702\" data-url=\"\/crezeo_widgets\/853702\/update_parameter\" data-name=\"title\">1 &#8211; Le franchiseur est un entrepreneur ind\u00e9pendant, personne physique ou morale :<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"853702\" data-url=\"\/crezeo_widgets\/853702\/update_parameter\" data-name=\"text\">\n<ul>\n<li> <span>Il est titulaire des droits sur les signes de ralliement de la client\u00e8le ;<\/span><span><\/span> <\/li>\n<li> <span>Il offre un ensemble de produits, services et\/ou technologies ;<\/span><span><\/span> <\/li>\n<li> <span>Il met au point et exploite un concept original ;<\/span><span><\/span> <\/li>\n<li> <span>Il apporte aux franchis\u00e9s information et formation ;<\/span><span><\/span> <\/li>\n<li> <span>Il promeut sa marque, se consacre aux activit\u00e9s de recherche et d&rsquo;innovation, assure le d\u00e9veloppement et la p\u00e9rennit\u00e9 de son concept ;<\/span><span><\/span> <\/li>\n<li><span>Il est li\u00e9 \u00e0 ses franchis\u00e9s par un contrat r\u00e9pondant au Code de d\u00e9ontologie europ\u00e9en de la franchise.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"853704\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"853704\" data-url=\"\/crezeo_widgets\/853704\/update_parameter\" data-name=\"title\">2- Le franchis\u00e9 est un entrepreneur ind\u00e9pendant, personne physique ou morale, recrut\u00e9 par le franchiseur :<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"853704\" data-url=\"\/crezeo_widgets\/853704\/update_parameter\" data-name=\"text\">\n<ul>\n<li> <span>V\u00e9ritable entrepreneur, il est responsable des moyens humains et financiers qu&rsquo;il engage ;<\/span><span><\/span> <\/li>\n<li> <span>Il collabore \u00e0 la r\u00e9ussite du r\u00e9seau de franchise en adh\u00e9rant au principe d&rsquo;homog\u00e9n\u00e9it\u00e9 de ce r\u00e9seau ;<\/span><span><\/span> <\/li>\n<li> <span>Il engage des moyens financiers pour r\u00e9tribuer le franchiseur pour ses apports ;<\/span><span><\/span> <\/li>\n<li><span>Il adh\u00e8re \u00e0 l&rsquo;esprit de la franchise.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"853706\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"853706\" data-url=\"\/crezeo_widgets\/853706\/update_parameter\" data-name=\"title\">3- Le r\u00e9seau de franchise est constitu\u00e9 de franchiseur et de l&rsquo;ensemble des franchis\u00e9s.<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"853706\" data-url=\"\/crezeo_widgets\/853706\/update_parameter\" data-name=\"text\">\n<p>\u00a0Tous sont porteurs de la m\u00eame enseigne et sont garants de son identit\u00e9 et de sa renomm\u00e9e.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"853708\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"853708\" data-url=\"\/crezeo_widgets\/853708\/update_parameter\" data-name=\"title\">4- Le consommateur est une personne qui ach\u00e8te pour son usage des produits et des services \u00e0 l&rsquo;enseigne :<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"853708\" data-url=\"\/crezeo_widgets\/853708\/update_parameter\" data-name=\"text\">\n<ul>\n<li><span>Acteur important, il est difficile \u00e0 cerner, ses habitudes de consommation \u00e9tant tout \u00e0 fait diff\u00e9rentes selon son environnement, sa culture ou sa situation g\u00e9ographique ;<\/span><\/li>\n<li> <span><\/span><span>Il \u00e9volue rapidement et oblige des adaptations de la part de l&rsquo;entreprise ;<\/span><span><\/span> <\/li>\n<li> <span>Il est exigeant, s\u00e9lectif.<\/span><br \/><span><\/span> <\/li>\n<\/ul>\n<p> <span><br \/><b><i>Consultez notre article : <\/i><\/b><a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/page\/definition-franchise\"><b><i>D\u00e9finition de la franchise<\/i><\/b><\/a><b><i>.<\/i><\/b><br \/><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La franchise, comme m\u00e9thode de collaboration entre franchiseur et franchis\u00e9s, fait intervenir 4 acteurs : le franchiseur, le franchis\u00e9, le r\u00e9seau et le consommateur : 1 &#8211; Le franchiseur est un entrepreneur ind\u00e9pendant, personne physique ou morale : Il est titulaire des droits sur les signes de ralliement de la client\u00e8le ; Il offre un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":289608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-289607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"<!-- 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