{"id":289656,"date":"2016-06-07T07:06:00","date_gmt":"2016-06-07T06:06:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-developpement-accelere-avec-la-franchise-3636"},"modified":"2016-06-07T07:06:00","modified_gmt":"2016-06-07T06:06:00","slug":"un-developpement-accelere-avec-la-franchise-3636","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-developpement-accelere-avec-la-franchise-3636","title":{"rendered":"Un d\u00e9veloppement acc\u00e9l\u00e9r\u00e9 avec la franchise"},"content":{"rendered":"
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Quand une enseigne veut s\u2019implanter le plus vite possible et mailler une r\u00e9gion ou un pays tout entier, elle a deux solutions : soit en int\u00e9gr\u00e9 en ouvrant des succursales, soit en en commerce ind\u00e9pendant organis\u00e9 dont fait partie la franchise<\/b>.
Dans le premier cas, l\u2019enseigne doit financer int\u00e9gralement tous les points de vente qu\u2019elle veut ouvrir<\/b> : local, droit de bail,  personnel, stocks, etc\u2026 dans le second, elle \u00ab vend \u00bb une marque, un concept, un savoir-faire, une assistance, des outils de gestion et de marketing \u00e0 un commer\u00e7ant ind\u00e9pendant<\/b> en \u00e9change de droits d\u2019entr\u00e9e et de royalties.
La franchise a montr\u00e9 sa pertinence et ce n\u2019est surement pas un hasard si des enseignes d\u00e9velopp\u00e9es en propre pendant des dizaines d\u2019ann\u00e9es sur les grandes m\u00e9tropoles ont ensuite opt\u00e9 pour la franchise Norauto<\/a> ou Darty, entre autres pour mailler le territoire dans des villes moyennes.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce organis\u00e9 sous toutes ses formes : franchise et autres\u2026<\/h3>\n
Le terme de franchise<\/b> est parfois utilis\u00e9 \u00e0 tort pour toutes les formes de commerce ind\u00e9pendant organis\u00e9 alors qu\u2019elle en est une version comme l\u2019est  la concession<\/b> dans l\u2019automobile, la coop\u00e9rative<\/b> dans la distribution alimentaire ou encore la commission affiliation<\/b> (dans le textile) sans oublier la licence de marque <\/b>ou le partenariat<\/b>.<\/span>
M\u00eame si les fonctionnements diff\u00e8rent, la formule reste la m\u00eame et les avantages communs :
– Pour le franchis\u00e9 <\/b>: un concept \u00e9prouv\u00e9, un r\u00e9seau, une marque reconnue ainsi qu\u2019un savoir-faire qui permet \u00e0 un commer\u00e7ant ind\u00e9pendant de pouvoir cr\u00e9er son entreprise en se basant sur une exp\u00e9rience commerciale r\u00e9ussie. Partir de z\u00e9ro est toujours plus risqu\u00e9 que de reproduire un business qui a montr\u00e9 sa rentabilit\u00e9. Pour cela il paiera des droits d\u2019entr\u00e9e et des royalties.
– Pour le franchiseu<\/b>r : l\u2019autofinancement a des limites quand on veut ouvrir 10 boutiques par an sur des emplacements de premier choix.  La franchise permet de partager les investissements et l\u2019entreprise gagne \u00e0 la fois en notori\u00e9t\u00e9 et en valeur.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien s\u00e9lectionner ses franchis\u00e9s et assumer la mont\u00e9e en puissance du r\u00e9seau<\/h3>\n
Le d\u00e9veloppement ne sera r\u00e9ussi que si en plus d’avoir maill\u00e9 rapidement un territoire, les hommes qui constituent le r\u00e9seau, en l\u2019occurrence les franchis\u00e9s, ont le bon profil<\/b>.
Un entrepreneur, un commer\u00e7ant ou m\u00eame un cadre licenci\u00e9 qui peut investir de l\u2019argent ne fera pas obligatoirement un bon franchis\u00e9 s’il est plus ind\u00e9pendantiste qu’autonome. Il peut ne pas \u00eatre fait du tout pour le commerce organis\u00e9 o\u00f9 il faut suivre les proc\u00e9dures et respecter le mod\u00e8le qui a fait recette (ce qui n\u2019emp\u00eache pas le dialogue bien entendu).

Le profil du candidat id\u00e9al doit \u00eatre \u00e9tabli avant tout recrutement pour ne pas se tromper<\/b>. C\u2019est vital pour le franchis\u00e9 qui a mis toutes ses \u00e9conomies et embarqu\u00e9 sa famille dans l\u2019aventure mais aussi pour le franchiseur qui ne doit pas perdre de vue que de la r\u00e9ussite du franchis\u00e9 d\u00e9pend aussi la sienne ainsi que son image de marque. <\/p>\n

Aujourd\u2019hui, L\u2019\u00e2ge moyen est de 40 45 ans et on trouve de plus en plus de femmes qui investissent les r\u00e9seaux.
<\/b> Quand un r\u00e9seau passe de 10 \u00e0 20 points de vente, le franchiseur devra mettre en place des contr\u00f4les et des reporting sous peine de voir chacun faire ce qu\u2019il pense \u00eatre le mieux pour lui et non pour l\u2019enseigne dans sa globalit\u00e9. <\/p>\n

La franchise est la strat\u00e9gie la moins co\u00fbteuse, la plus rapide et la plus sure pour se d\u00e9velopper \u00e0 condition bien sur de mettre les moyens en place pour assumer le d\u00e9veloppement.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quand une enseigne veut s\u2019implanter le plus vite possible et mailler une r\u00e9gion ou un pays tout entier, elle a deux solutions : soit en int\u00e9gr\u00e9 en ouvrant des succursales, soit en en commerce ind\u00e9pendant organis\u00e9 dont fait partie la franchise. Dans le premier cas, l\u2019enseigne doit financer int\u00e9gralement tous les points de vente qu\u2019elle […]<\/p>\n","protected":false},"author":42,"featured_media":289655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-289656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nUn 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