{"id":289658,"date":"2016-06-06T05:45:00","date_gmt":"2016-06-06T04:45:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-nest-pas-faite-pour-tout-le-monde-7930"},"modified":"2016-06-06T05:45:00","modified_gmt":"2016-06-06T04:45:00","slug":"la-franchise-nest-pas-faite-pour-tout-le-monde-7930","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-nest-pas-faite-pour-tout-le-monde-7930","title":{"rendered":"La franchise n’est pas faite pour tout le monde"},"content":{"rendered":"
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<\/a> <\/p>\n
Certains profils ne sont pas faits pour la franchise <\/div>\n<\/p><\/div>\n
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Il ne suffit pas d\u2019\u00eatre entrepreneur ou commer\u00e7ant pour int\u00e9grer une franchise. L\u2019adh\u00e9sion demande une certaine adaptation au syst\u00e8me de la franchise et ses exigences selon deux t\u00e9moignages lus dans un n\u00b0 de Rezzo la revue de la fff. Pour Jean-Louis Sabin, Pr\u00e9sident de la master\u00a0franchise\u00a0Action Coach<\/a>\u00a0en France,\u00a0la franchise \u00ab n\u2019est pas faite pour tout le monde<\/b>\u00a0\u00bb. Gilles Baumann met l\u2019accent sur\u00a0l\u2019importance du travail en \u00e9quipe<\/b>\u00a0et Ren\u00e9 Pr\u00e9vost, ancien Pr\u00e9sident de la FFF, \u00e9voque les \u00ab\u00a0engagements r\u00e9ciproques<\/b>\u00a0\u00bb que le travail en franchise implique.\u00a0<\/p>\n

Toujours dans Rezo,\u00a0Gilles Baumann pr\u00e9cise qu\u2019il n\u2019y a pas un profil exact de franchis\u00e9 mais que\u00a0l\u2019esprit d\u2019entreprise est pris en compte<\/b>. Les enseignes aiment les\u00a0profils forts de plusieurs ann\u00e9es pass\u00e9es dans le milieu de l\u2019entreprise. Mais il n’est pas primordial d\u2019\u00eatre un commer\u00e7ant ou un professionnel du domaine pour monter sa propre affaire car la franchise forme au m\u00e9tier qui est choisi par le franchis\u00e9. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les facteurs de r\u00e9ussite en franchise<\/h3>\n
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La franchise doit son succ\u00e8s \u00e0 l\u2019union qui caract\u00e9rise les rapports reliant les membres des r\u00e9seaux<\/b>, leur esprit d\u2019entraide et d\u2019\u00e9change<\/b>. Ce qui explique que malgr\u00e9 le contexte \u00e9conomique difficile, la franchise a pu poursuivre son d\u00e9veloppement. Ren\u00e9 Pr\u00e9vost, Pr\u00e9sident de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise et directeur g\u00e9n\u00e9ral de la franchise chez Speedy, met en avant l\u2019existence d\u2019\u00ab un cercle vertueux \u00bb compos\u00e9 de trois facteurs de r\u00e9sistance \u00e0 savoir l\u2019am\u00e9lioration continue, la formation et la communication. <\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Jean Samper est entr\u00e9 en franchise en 1975. Il a cr\u00e9\u00e9 AC Franchise en 1989. <\/div>\n<\/p><\/div>\n
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L’avis de Jean Samper d’AC Franchise<\/h3>\n
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Nous disons souvent que la franchise est un syst\u00e8me tr\u00e8s particulier o\u00f9 le franchiseur<\/b>,\u00a0\u00e0 travers son enseigne, fait des promesses au client final <\/b>(Type de produit, niveau de prix, nature du service…), promesses qui sont tenues par les franchis\u00e9s <\/b>puisque ce sont eux qui fournissent le produit ou le service au client. Un client qui veut bien entendu que la promesse soit parfaitement tenue. <\/p>\n

Il faut donc que le franchis\u00e9 soit parfaitement conscient que des promesses mal tenues d\u00e9truiraient la relation enseigne-client et donc affaibliraient l’int\u00e9r\u00eat de l’enseigne \u00e0 laquelle il adh\u00e8re<\/b>. Oui, mais voil\u00e0, il y a beaucoup de franchis\u00e9s et tous doivent tenir la m\u00eame promesse de la m\u00eame fa\u00e7on pour que le client soit satisfait\u00a0! C’est la justification de la plupart des r\u00e8gles \u00e0 suivre quand on adh\u00e8re \u00e0 un r\u00e9seau.
Il est donc \u00e9vident que des personnalit\u00e9s \u00ab\u00a0ind\u00e9pendantistes\u00a0\u00bb auraient du mal \u00a0suivre des r\u00e8gles pendant les 5 \u00e0 7 ann\u00e9es de la majorit\u00e9 des contrats. Pour autant, le franchis\u00e9 est bien un ind\u00e9pendant; simplement ses choix ont des port\u00e9es plus longues qu’un entrepreneur isol\u00e9<\/b>, alors autant r\u00e9fl\u00e9chir un peu plus avant de rejoindre un r\u00e9seau.\u00a0<\/p>\n

Il faut remarquer les efforts que les franchiseurs font ou doivent faire pour expliquer les r\u00e8gles et les contraintes<\/b> avant la signature d’un contrat de franchise mais aussi pendant toute la dur\u00e9e du contrat. Il faut passer du temps \u00e0 lire ensemble le contrat, \u00e0 l’expliquer avant de signer. Il faut que le candidat pose des questions au franchiseur et aux franchis\u00e9s. Il faut aussi que la concertation soit r\u00e9elle, permanente et efficace pendant la vie du contrat pour que la n\u00e9cessaire discipline de groupe soit accept\u00e9e et respect\u00e9e dans l’int\u00e9r\u00eat collectif.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Certains profils ne sont pas faits pour la franchise Il ne suffit pas d\u2019\u00eatre entrepreneur ou commer\u00e7ant pour int\u00e9grer une franchise. L\u2019adh\u00e9sion demande une certaine adaptation au syst\u00e8me de la franchise et ses exigences selon deux t\u00e9moignages lus dans un n\u00b0 de Rezzo la revue de la fff. Pour Jean-Louis Sabin, Pr\u00e9sident de la master\u00a0franchise\u00a0Action […]<\/p>\n","protected":false},"author":54,"featured_media":272045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-289658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise n'est pas faite pour tout le monde<\/title>\n<meta name=\"description\" content=\"Certains profils ne sont pas faits pour la franchise Il ne suffit pas d\u2019\u00eatre entrepreneur ou commer\u00e7ant pour int\u00e9grer une franchise. 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