{"id":289719,"date":"2016-05-28T23:32:00","date_gmt":"2016-05-28T22:32:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-point-sur-la-consommation-de-biere-en-france-3166"},"modified":"2016-05-28T23:32:00","modified_gmt":"2016-05-28T22:32:00","slug":"le-point-sur-la-consommation-de-biere-en-france-3166","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-point-sur-la-consommation-de-biere-en-france-3166","title":{"rendered":"Le point sur la consommation de bi\u00e8re en France"},"content":{"rendered":"
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En terme de consommation, la France se place au 26\u00e8me rang europ\u00e9en, ce qui correspond \u00e0 un peu plus de 20,6 millions d\u2019hectolitres, soit environ 30 litres par an et par habitant. <\/p>\n

Les Fran\u00e7ais boudaient la bi\u00e8re avec une baisse r\u00e9guli\u00e8re depuis une trentaine d\u2019ann\u00e9es. 2015 a \u00e9t\u00e9 une ann\u00e9e charni\u00e8re avec une croissance en volume de 3,1%.
Cette hausse est due principalement \u00e0 deux facteurs\u00a0: le d\u00e9veloppement des bi\u00e8res artisanales et la f\u00e9minisation de la consommation.<\/b><\/p>\n

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Le d\u00e9veloppement des bi\u00e8res artisanales <\/h3>\n
Les Fran\u00e7ais veulent retrouver leurs racines et s\u2019int\u00e9ressent de plus en plus aux bi\u00e8res de terroir et aux petites brasseries locales qui changent de la bi\u00e8re standard. Le circuit court est lui aussi privil\u00e9gi\u00e9 dans une d\u00e9marche de consommation responsable.
<\/b>La France se situe au 3\u00e8me rang europ\u00e9en avec environ 800 brasseries<\/b>. Soit 2000 marques de bi\u00e8re commercialis\u00e9es selon 5 circuits diff\u00e9rents. <\/span> Il faut \u00a0en effet distinguer les brasseries artisanales\u00a0 (production < \u00e0 10000 hectolitres), les micro-brasseries (production < \u00e0 1000 hectolitres), les fermes brassicoles, les brasseries p\u00e9dagogiques, et enfin celles qui produisent directement pour un restaurant, ou pour un d\u00e9bit de boissons <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La f\u00e9minisation de la consommation<\/h3>\n
Selon une \u00e9tude men\u00e9e par Brasseurs de France, la part de celles qui d\u00e9clarent ne jamais boire de bi\u00e8re est en diminution constante. Selon cette enqu\u00eate, 63% d\u00e9claraient en 2014 ne jamais boire de bi\u00e8re contre 59% en 2015.<\/b> \u00a0
De plus, la bi\u00e8re aurait des vertus sous sa forme levure de bi\u00e8re (compl\u00e9ment alimentaire). Sa teneur en vitamines du groupe B \u00e0 des effets sur l\u2019\u00e9quilibre nerveux (B12 – B3), sur la peau et le renouvellement cellulaire (B2-B9), sur l\u2019assimilation des graisses (B3), sur l\u2019\u00e9clat des ongles, des cheveux et de la peau (B5), l\u2019association des anticorps (B6), l\u2019assimilation des prot\u00e9ines (B8). Elle favoriserait \u00e9galement la r\u00e9g\u00e9n\u00e9ration de la flore intestinale.<\/span><\/p>\n

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Il est possible aujourd\u2019hui de faire sa bi\u00e8re soi-m\u00eame apr\u00e8s avoir suivi une formation th\u00e9orique et pratique<\/b>\u00a0: c\u2019est le cas de l\u2019institut fran\u00e7ais des boissons et de la malterie de Nancy qui enseigne les bases de l\u2019art du brassage mais aussi le d\u00e9partement Biotechnologies de l’Universit\u00e9 de La Rochelle qui propose depuis 2008 une formation qualifiante et dipl\u00f4mante dans le domaine de la brasserie sous la forme du Dipl\u00f4me d’ Universit\u00e9 (DU) \u00ab\u00a0Op\u00e9rateur de Brasserie\u00a0\u00bb.\u00a0 <\/p>\n

A noter que la consommation \u00e0 domicile progresse au d\u00e9triment des d\u00e9bits de boisson et que les achats sont r\u00e9alis\u00e9s principalement dans les r\u00e9seaux de sup\u00e9rettes ou magasins d\u2019alimentation. <\/a><\/p>\n

vu dans l’Express<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En terme de consommation, la France se place au 26\u00e8me rang europ\u00e9en, ce qui correspond \u00e0 un peu plus de 20,6 millions d\u2019hectolitres, soit environ 30 litres par an et par habitant. Les Fran\u00e7ais boudaient la bi\u00e8re avec une baisse r\u00e9guli\u00e8re depuis une trentaine d\u2019ann\u00e9es. 2015 a \u00e9t\u00e9 une ann\u00e9e charni\u00e8re avec une croissance en […]<\/p>\n","protected":false},"author":42,"featured_media":289718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-289719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe 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