{"id":289757,"date":"2016-05-20T19:42:00","date_gmt":"2016-05-20T18:42:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-frederic-morlier-createur-du-reseau-pano-3658"},"modified":"2019-09-19T09:46:00","modified_gmt":"2019-09-19T08:46:00","slug":"interview-de-frederic-morlier-createur-du-reseau-pano-3658","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-frederic-morlier-createur-du-reseau-pano-3658","title":{"rendered":"Interview de Fr\u00e9deric Morlier, Cr\u00e9ateur du r\u00e9seau Pano"},"content":{"rendered":"
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Nouveau logo Pano <\/div>\n<\/p><\/div>\n
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La franchise Pano se sp\u00e9cialise en signal\u00e9tique publicitaire<\/b> et se d\u00e9veloppe aussi \u00e0 l’export, notamment au Maghreb et en\u00a0Belgiqu<\/b><\/span>e<\/b>,\u00a0o\u00f9 elle a choisi le contrat de licence de marque. L’enseigne a ouvert son premier magasin \u00e0 Bordeaux en 1987, rapidement suivi d’une boutique pilote en 1988. Le r\u00e9seau a donc d\u00e9j\u00e0 28 ans d’histoire. Il s’est surtout d\u00e9velopp\u00e9 en France\u00a0au milieu des ann\u00e9es 90 pour d\u00e9passer aujourd’hui 100 unit\u00e9s dont plus de 80 en France et plus de\u00a020 \u00e0 l’international. <\/p>\n

Fr\u00e9deric Morlier, Cr\u00e9ateur du r\u00e9seau Pano, revient pour nous sur le concept de cette franchise de signal\u00e9tique publicitaire<\/b> et sur ses objectifs de d\u00e9veloppement en Afrique, en Am\u00e9rique du sud…sans oublier la Belgique si proche de la France \u00e0 tous points de vue.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Quel est l’activit\u00e9 de Pano Boutique ?<\/h3>\n
Fr\u00e9deric Morlier<\/b> : \u00ab\u00a0L’activit\u00e9 de la franchise Pano s’axe sur tout ce qui est signal\u00e9tique, marquage adh\u00e9sif de v\u00e9hicules, vitrines, panneaux. <\/b>Notre diff\u00e9rence est que nous exer\u00e7ons notre activit\u00e9 en boutique. Nous recevons directement les personnes sur place, nous \u00e9tudions leurs besoins. Ensuite vient l’\u00e9tape de la cr\u00e9ation et de la fabrication. Nous leur livrons un produit fini : la d\u00e9coration de leurs vitrines ou de leurs v\u00e9hicules.<\/span><\/span> <\/p>\n

Parmi nos plus de\u00a0100 concessionnaires, nous avons tous les profils. Nous avons des militaires, des gens qui viennent de la communication, des architectes. Ce sont plut\u00f4t des gens qui veulent s’installer \u00e0 leur compte, et c’est l\u00e0 que nous allons les aider par notre formation, suite \u00e0 laquelle nous leur livrons un dipl\u00f4me de signal\u00e9ticien. Ils apprennent un nouveau m\u00e9tier.
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ACF : O\u00f9 en est votre d\u00e9veloppement international ?<\/h3>\n
FM :A l’export, nous nous d\u00e9veloppons en licence de marque, c’est un peu plus l\u00e9ger que la franchise<\/b>. Au d\u00e9marrage, c’est le m\u00eame syst\u00e8me. Il s’agit de la livraison d’un concept cl\u00e9 en main avec la formation, livraison, installation de mat\u00e9riel, marketing. Par la suite, il y a un suivi mais beaucoup moins contraignant.<\/p>\n

Pourquoi avoir choisi cette formule ? Pour aller plus vite ! Nous avons un d\u00e9veloppement international, nous sommes implant\u00e9s dans 14 pays. C’est la raison pour laquelle nous avons opt\u00e9, depuis plus de 25 ans, pour un\u00a0d\u00e9veloppement en licence de marque et pas seulement en Belgique<\/b>. Apr\u00e8s un d\u00e9veloppement important au Maghreb (Maroc, Alg\u00e9rie et Tunisie),\u00a0le r\u00e9seau s\u2019\u00e9tend aujourd\u2019hui \u00e0 l\u2019Afrique subsaharienne<\/b>, avec des agences \u00e0\u00a0Abidjan\u00a0<\/b>et \u00e0 l\u2019Ile Maurice<\/b>\u00a0au\u00a0S\u00e9n\u00e9gal\u00a0<\/b>(Dakar), au\u00a0Niger\u00a0<\/b>(Niamey) et au Mali\u00a0<\/b>(Bamako) .<\/p>\n

Nous attaquons maintenant le\u00a0d\u00e9veloppement du r\u00e9seau en Am\u00e9rique du Sud<\/b>, avec l\u2019ouverture le 20 octobre 2014 \u00e0 S\u00e3o Jos\u00e9 Dos Campos au Br\u00e9sil.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Et vous arrivez \u00e0 les assister aussi ailleurs qu’en France ?<\/h3>\n
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FM : Oui, d\u00e8s le d\u00e9part nous apportons toute la partie formation, livraison, mise en place. Ensuite, une fois que le franchis\u00e9 s’est install\u00e9, nous mettons \u00e0 disposition notre intranet avec le r\u00e9f\u00e9rencement fournisseurs, les clients (car nous avons de plus en plus de clients internationaux), le marketing, l’ambiance r\u00e9seau. C’est pourquoi au d\u00e9part, nous mettons en place un contrat de 7 ans qui se renouvelle ensuite chaque ann\u00e9e par tacite reconduction. Nous avons aujourd’hui des concessionnaires qui sont chez nous depuis 26 ans, et appr\u00e9cient le suivi qu’il peut y avoir dans un r\u00e9seau comme Pano\u00a0\u00bb.<\/b><\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Interview AC Franchise\u00a0Pano r\u00e9alis\u00e9e en 2014<\/p>\n

Si le concept vous int\u00e9resse, demandez un <\/i><\/b>dossier au franchiseur Pano\u00a0<\/i><\/b><\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nouveau logo Pano La franchise Pano se sp\u00e9cialise en signal\u00e9tique publicitaire et se d\u00e9veloppe aussi \u00e0 l’export, notamment au Maghreb et en\u00a0Belgique,\u00a0o\u00f9 elle a choisi le contrat de licence de marque. L’enseigne a ouvert son premier magasin \u00e0 Bordeaux en 1987, rapidement suivi d’une boutique pilote en 1988. Le r\u00e9seau a donc d\u00e9j\u00e0 28 ans […]<\/p>\n","protected":false},"author":54,"featured_media":289400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-289757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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