{"id":289835,"date":"2016-05-08T06:46:00","date_gmt":"2016-05-08T05:46:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-guillaume-bellet-franchise-mobalpa-a-paris-9985"},"modified":"2016-05-08T06:46:00","modified_gmt":"2016-05-08T05:46:00","slug":"interview-de-guillaume-bellet-franchise-mobalpa-a-paris-9985","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-guillaume-bellet-franchise-mobalpa-a-paris-9985","title":{"rendered":"Interview de Guillaume Bellet, franchis\u00e9 Mobalpa \u00e0 Paris"},"content":{"rendered":"
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La franchise Mobalpa<\/a>, une enseigne du groupe Fournier, est un leader dans la fabrication de cuisines \u00e9quip\u00e9es, de salles de bains, de dressings et rangements. Guillaume Bellet, franchis\u00e9 Mobalpa \u00e0 Paris, revient dans cet interview sur son parcours ainsi que sur l’accompagnement de son franchiseur<\/b>. <\/p>\n

Guillaume Bellet: \u00ab\u00a0Aujourd\u2019hui dans le magasin, j\u2019ai deux concepteurs-vendeurs, un poseur salari\u00e9 et une assistante commerciale qui g\u00e8re le back-office et la comptabilit\u00e9. Quant \u00e0 moi, je fais office de \u00ab\u00a0demi vendeur\u00a0\u00bb et je m\u2019occupe de la partie gestion du magasin et du suivi technique.<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Je suis chef d\u2019entreprise mais je suis aussi manager des ventes. Je suis vendeur concepteur aussi, je suis un peu responsable technique puisqu\u2019il faut que j\u2019accompagne mes poseurs sur les poses, je suis le responsable de la relation clients, il y a donc un stress qui est assez important. Il y a en plus toute la partie back-office que nous devons g\u00e9rer mais je suis heureux parce que si je regarde le parcours fait en deux ans, et quand des fois j\u2019ai un doute, les gens me disent tu ne te rends pas compte de ce que tu as mont\u00e9 en deux ans c\u2019est impressionnant. <\/p>\n

Aujourd\u2019hui, nous sommes pass\u00e9s de 125 projets c’est-\u00e0-dire 125 clients qui nous ont fait confiance la premi\u00e8re ann\u00e9e, \u00e0 165 l\u2019ann\u00e9e derni\u00e8re. Nous avons une croissance qui est l\u00e0, les clients viennent nous voir, les amis de nos clients ou leurs familles viennent nous voir, il y a donc une satisfaction de voir que cela grandit, de voir que cela va dans le bon sens.<\/p>\n<\/div>\n

Moi aujourd\u2019hui sur Mobalpa, je sais que nous avons une visibilit\u00e9 sur l\u2019ann\u00e9e au niveau des actions de publicit\u00e9 et de communication, ce qui nous permet de pr\u00e9parer notre plan de communication \u00e0 ce niveau l\u00e0. Ils ont aussi avec leurs agences, des ressources \u00e0 disposition pour nous aider, pour nous accompagner dans nos plans de communication tels que les achats m\u00e9dias…<\/b><\/div>\n
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Je fais \u00e9galement partie de la commission de communication nationale, c\u2019est ce qui me permet aussi d\u2019\u00eatre en amont des op\u00e9rations et surtout \u00e7a me permet d\u2019avoir un vrai \u00e9change avec Mobalpa, de remonter les besoins du r\u00e9seau et puis de valider leur strat\u00e9gie.<\/b><\/p>\n<\/div>\n
Pour ce qui est de l\u2019avenir \u00e9conomique, nous pouvons avoir des doutes, mais pour l\u2019avenir de la cuisine en tous les cas sur le march\u00e9 parisien, moi je n\u2019ai pas de doutes. Quand je vois le passage que nous avons actuellement et quand je vois le nombre de projets que nous sommes en train de monter je suis plut\u00f4t rassur\u00e9. Ensuite, il y a l\u2019avenir \u00e0 moyen terme o\u00f9 clairement pour moi, je n\u2019esp\u00e8re pas m\u2019arr\u00eater \u00e0 un seul magasin, j\u2019esp\u00e8re passer sur un deuxi\u00e8me magasin.\u00a0\u00bb<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Mobalpa, une enseigne du groupe Fournier, est un leader dans la fabrication de cuisines \u00e9quip\u00e9es, de salles de bains, de dressings et rangements. Guillaume Bellet, franchis\u00e9 Mobalpa \u00e0 Paris, revient dans cet interview sur son parcours ainsi que sur l’accompagnement de son franchiseur.  Guillaume Bellet: \u00ab\u00a0Aujourd\u2019hui dans le magasin, j\u2019ai deux concepteurs-vendeurs, un poseur salari\u00e9 et […]<\/p>\n","protected":false},"author":54,"featured_media":286690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-289835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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